Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

21
Developing audiences: 10 things that work Anne Torreggiani, Exec Director

TAGS:

Transcript of Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Page 1: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Developing audiences: 10 things that work

Anne Torreggiani, Exec Director

Page 2: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

The Audience Agency

• Working with all sorts arts (1,000) organisations

• Research and development• Common themes• Give-and-gain model• Invite you to share

Page 3: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Audience Development…

Organisational process to meet the needs

of existing and potential audiences…

and develop ongoing relationships

Includes marketing, commissioning,

programming, education, customer care

and distribution

An organisational process and philosophy… putting

audiences at the centre of the vision

The actions we take to involve people, to

understand their needs and interests, and

to create an environment and experience that

appeals to them

Page 4: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Audience Development…

An organisational process and philosophy… putting

audiences at the centre of the vision

Page 5: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Effective audience development

• Strategic - purposeful, part of organisational strategy

• Evidence based – shaped by evidence of what audiences want and need, developed through dialogue

• About relationships – long term mutually beneficial relationships, not transactions or one off projects

• Sustainable – resources available for timescale and quantified ROI (even if social)

Page 6: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

1.Know your audience

Page 7: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

1. Know your audience?

• Catchment area• Contact information• Feedback and opinion• Fault-lines and segments• Web info = major opportunity• Contextualised

Page 8: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

2.Test your hunches

Page 9: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

3.Know your community.

Become part of it

Page 10: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.
Page 11: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

… Get out more, if you can

Page 12: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

4.Have a plan…

But keep it simple

Page 13: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

5. Be distinctive, be loved

Page 14: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

6.Remember the other 60%

Page 15: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

7.Only connect

Page 16: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

8. It’s not what you say,

it’s what you do

Page 17: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Developing the offer

Page 18: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Developing the offer

Page 19: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

9.Experiment and learn

Page 20: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

10.Give it time

Page 21: Developing audiences: 10 things that work Anne Torreggiani, Exec Director.

Thanks

www.theaudienceagency.org


Symantec Backup Exec Blueprints - Veritas€¦ · Backup & Recovery Technical Education Services. Symantec Backup Exec Blueprints 2 Notice This Backup Exec Blueprint presentation

Symantec Backup Exec Blueprints - Veritas€¦ · Backup & Recovery Technical Education Services. Symantec Backup Exec Blueprints 2 Notice This Backup Exec Blueprint presentation

Exec Deck V2

Exec Deck V2

Symantec Backup Exec 3600 R2 Appliance - Veritasvox.veritas.com/.../BackupExec_3600R2...Started_en.pdf · Symantec Backup Exec™ 3600 R2 Appliance ... The Backup Exec 3600 Appliance

Symantec Backup Exec 3600 R2 Appliance - Veritasvox.veritas.com/.../BackupExec_3600R2...Started_en.pdf · Symantec Backup Exec™ 3600 R2 Appliance ... The Backup Exec 3600 Appliance

Symantec Backup Exec 3600 R2 Appliance - Veritasvox.veritas.com/legacyfs/online/veritasdata/BackupExec_3600R2...Symantec Backup Exec ... The Backup Exec 3600 Appliance contains four

Symantec Backup Exec 3600 R2 Appliance - Veritasvox.veritas.com/legacyfs/online/veritasdata/BackupExec_3600R2...Symantec Backup Exec ... The Backup Exec 3600 Appliance contains four

Ivy Exec Overview

Ivy Exec Overview

Symantec Backup Exec Blueprints - Veritasvox.veritas.com/legacyfs/online/veritasdata... · Symantec Backup Exec Blueprints 2 Notice This Backup Exec Blueprint presentation includes

Symantec Backup Exec Blueprints - Veritasvox.veritas.com/legacyfs/online/veritasdata... · Symantec Backup Exec Blueprints 2 Notice This Backup Exec Blueprint presentation includes

Backup Exec V-Ray - Arrow ECS je to Backup Exec V-Ray ? - Klasický Backup Exec, licencovaný per socket ... -Symantec -Agentless Backup Exec™ 2012 -With an Agent-Bez agent ...

Backup Exec V-Ray - Arrow ECS je to Backup Exec V-Ray ? - Klasický Backup Exec, licencovaný per socket ... -Symantec -Agentless Backup Exec™ 2012 -With an Agent-Bez agent ...

EXEC. PRODUCER: DICK WOLF PROD. #01006/108 EXEC. …

EXEC. PRODUCER: DICK WOLF PROD. #01006/108 EXEC. …

Syllabi.mba Exec

Syllabi.mba Exec

Report Exec Enterprise Admin Manual Exec Enterprise Admin...The Report Exec Enterprise Admin program is the control center for all ... Report Exec Enterprise has a built in Auditing

Report Exec Enterprise Admin Manual Exec Enterprise Admin...The Report Exec Enterprise Admin program is the control center for all ... Report Exec Enterprise has a built in Auditing

Exec 20summary

Exec 20summary

Sociology of Audiences New Technologies – New Audiences?

Sociology of Audiences New Technologies – New Audiences?

Backup Exec 16 Licensing Guide - savetime.com.tw Exec 16 Licensing... · Backup Exec 16 Licensing Guide 3 Product Overview Veritas Backup Exec™ 16 delivers powerful, flexible and

Backup Exec 16 Licensing Guide - savetime.com.tw Exec 16 Licensing... · Backup Exec 16 Licensing Guide 3 Product Overview Veritas Backup Exec™ 16 delivers powerful, flexible and

DLU: Deep Learning Unit~100x of typical CPU core) Exec UNIT Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF * For FP32 Register File Register

DLU: Deep Learning Unit~100x of typical CPU core) Exec UNIT Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF Exec UNIT RF * For FP32 Register File Register

Sample Exec Sum

Sample Exec Sum

Backup Exec 2012 Feedback. What are they saying about Backup Exec? Backup Exec 2012 Feedback 2.

Backup Exec 2012 Feedback. What are they saying about Backup Exec? Backup Exec 2012 Feedback 2.

LANSDOWNE...RECEPTION exec max exec max exec max exec max exec max exec max exec max Lansdowne Ballroom 75’ x 127’ 9525 21’ 750 1000 520 560 - - - - - - 360 420 - 600 900

LANSDOWNE...RECEPTION exec max exec max exec max exec max exec max exec max exec max Lansdowne Ballroom 75’ x 127’ 9525 21’ 750 1000 520 560 - - - - - - 360 420 - 600 900

Symantec Backup Exec 15 Licensing Guide - …ht.poznan.pl/.../2016/06/Backup-Exec-15-Licensing-Guide_ang.pdfSymantec Backup Exec 15 Licensing Guide BACKUP EXEC 15 ... Symantec Backup

Symantec Backup Exec 15 Licensing Guide - …ht.poznan.pl/.../2016/06/Backup-Exec-15-Licensing-Guide_ang.pdfSymantec Backup Exec 15 Licensing Guide BACKUP EXEC 15 ... Symantec Backup

Exec Bird Watching

Exec Bird Watching

Exec Judic

Exec Judic