Developing An Inbound Marketing Strategy€¦ · FUNNEL STRATEGY TOFU The Marketing Director’s...
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Developing An Inbound Marketing Strategy THURSDAY, MARCH 24, 2016
Transcript of Developing An Inbound Marketing Strategy€¦ · FUNNEL STRATEGY TOFU The Marketing Director’s...
Developing An Inbound Marketing StrategyTHURSDAY, MARCH 24, 2016
Kathleen BoothCEOQuintain Marketing
@workmommywork
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About the Presenter
#IMW15
THE INBOUND MARKETING PROCESS
COMPONENTS OF AN INBOUND STRATEGY
1. Audience personas
2. Keyword research and search engine optimization
3. A blogging strategy
4. A top, middle and bottom of the funnel strategy
5. Content promotion strategy
6. Lead nurturing
7. A service level agreement
1. AUDIENCE PERSONAS
• Fictional representations of your ideal lead• Most companies have 3 or more• Who is your best customer? • What makes them so great?
1. AUDIENCE PERSONAS
Marketing Mary
• Title: Director of Marketing• Goal: Wants to please her boss, demonstrate the ROI of corporate
marketing activities and improve efficiency of marketing• Challenges: Lacks time and a focused strategy, can’t demonstrate
clear ROI• Wants a long range plan and key performance indicators• Very busy but inquisitive and interested in staying on top of the latest
trends
2. KEYWORD RESEARCH & SEO
2. KEYWORD RESEARCH & SEO
2. KEYWORD RESEARCH & SEO
3. BLOGGING STRATEGY
Cost / Price QuestionsProblems / Issues QuestionsComparisons / Vs. QuestionsThe Best Of QuestionsReview-Based Questions
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Cost and price questions
Comparisons and versus questionsvs.
Problems and issues
“Best of” questions
Review-based questions
3. BLOGGING STRATEGY
3. BLOGGING STRATEGY
• What does it cost to hire a marketing agency?
• 5 mistakes marketers make when measuring ROI
• Inbound vs. outbound marketing: What’s the difference?
• What is the best software for social media management?
• Reviews of HubSpot
• What is a marketing strategy?
• 10 best marketing strategies for small businesses
• Etc…
3. BLOGGING STRATEGY
4. TOP, MIDDLE & BOTTOM OF THE FUNNEL STRATEGY
4. TOP, MIDDLE & BOTTOM OF THE FUNNEL STRATEGY
TOFU◦ The Marketing Director’s Guide to Measuring ROI
MOFU◦ Case Study: Building a Marketing Dashboard
◦ Webinar: A 5 Step Process to Measuring the ROI of Your Business Marketing Strategy
BOFU◦ Free Inbound Marketing Assessment
◦ 30 Day HubSpot Free Trial
5. CONTENT PROMOTION STRATEGY
6. LEAD NURTURING
7. SERVICE LEVEL AGREEMENT
7. SERVICE LEVEL AGREEMENT
100%
90%
BETTER
ODDS
MORE
VALUE
If leads are responded to in
fewer than five minutes, the
odds of contacting them are
100x higher than waiting 30
minutes.
By making between six and
nine follow up attempts, you
get 90%+ value out of the
lead.
ANYONE CAN DO IT!!!
Questions?
