Developing a winning mobile first strategy
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Transcript of Developing a winning mobile first strategy
JOSE CORONADO JOSE CORONADO
Developing a Winning
MOBILE FIRSTStrategy
About Jose Coronado
Founder and Principal
Design Management Consulting
Innovation, Transformation, User Experience
Head of Global User Experience
Head, User Interface Engineering
Human Factors
“If you don’t have a mobile strategyYou don’t have a future strategy”
Eric Schmidt – Executive Chairman, Google
Digital World
World Beyond Borders
1. China
2. @facebook
3. India
4. @Tencent
5. @WhatsApp
6. United States
7. @google +
8. @LinkedIn
9. @twitter
10. Indonesia
The new reality, the connected world
On the goMobile Workforce At Home
US: 50+%Mobile Only
UK: 22+%Infrequent PC
Africa: 50+%No use of Internet on PC
Asia: 50+%No use of Internet on PC
http://goo.gl/LWV2dy
Own 3 Devices
• 51% of Millennial (14 to 30)
• 46% of Generation X (31 – 47)
• 22% of Boomers (48 – 66)
• 11% of Matures (67+)US - http://goo.gl/4LFdkC
Getting a mobile strategy is critical to your success
Race to 1B Users
Radio72 Years
TV67 Years
Smartphone5 Years
Mobile Growth
http://goo.gl/444XLp
Mobile Web Traffic Growth
• 8x Faster than Desktop Web
• 25x Projected Growth in 5Y
http://goo.gl/ku7agL
Mobile Devices
• Smartphones passed PC shipments in 2010
• Tablets passed PC shipments in 2012
• Globally • 5B mobile devices• 2B PCs
http://goo.gl/ydGtbq
Business Opportunity
• $20B in mobile commerce sales in 2013• 20x more than 2010• 50% holiday shoppers via mobilehttp://goo.gl/McgrUx
• 1.28B monthly active users • 1B monthly active mobile users – 34% increase• 72% revenue increase• 3x profit increasehttp://goo.gl/uKXFdA
• 33% of organic traffic on Google • 36% on Yahoo• 16% of Bing http://goo.gl/4KNJ63
• $27B in mobile handled payment volume in 2013• Up from $14B in 2012
http://goo.gl/8AKval
• $20B in mobile commerce sales in 2013• Up from $13B in 2012
http://goo.gl/8AKval
What is Mobile First
as a Strategy?
• Design for small form factor first• Focus on what is important• Understand the users and their context• Improve, expand and enhance the experience• Connected World – Personal, Social, Local
• Grow Market Space• Embrace Mobile Constraints• Leverage Mobile Capabilities
http://goo.gl/zkctne
• Mobile Mind ShiftExpectation, Context, Need
• Engagement• Multi-Channel Experience• Business Opportunity
http://goo.gl/5wv0aa
Growing Market Space
http://goo.gl/atbZKz
5.1 in.1,920 x 1080
Embrace Mobile Constraints
5.9 in.1,920 x 1080
5.0 in.1,920 x 1080
4.95 in.1,920 x 1080
4.7 in.1,334 x 750
5.5 in.1242 x 2,208
Leverage Mobile Capabilities – The Choice
Carry over complexity
PC First• Start with PC• Large form factor• Mobile is an afterthought• Hard to scale the design down• Duplicate experience
http://goo.gl/9dR3l6
http://goo.gl/oys5W9
Transform and Innovate
Mobile First – Implementation Strategy
Responsive Web Design (RWD) http://goo.gl/2Y3jVl
Hybrid Application
Native Application
HTML CSS+
Visualization Blueprint Process
Mobile First• Start with Mobile• Small form factor• Mobile as the forethought• Easy to scale the design up• Create a better experience
PC First• Start with PC• Large form factor• Mobile is an afterthought• Hard to scale the design down• Duplicate experience
Defining the Vision through Visualization
Application Visualization
Key Benefits• From sketch to a fully working solution in hours or days• Accurate interactive previews of mobile solutions• Facilitate reviews• Virtually eliminate rework• Reduce cost and improve quality• Accelerate delivery and foster innovation• Effective communication with global teams• Ensure the final product meets everyone needs
Driving Mobile First Strategies withApplication Visualization
Leading management firm defines its digital strategy with Visualization
Financial Services Startup innovates with Visualization
Human Capital Management leader uses Mobile First in product design
http://goo.gl/hg25SB
Global bank leverages visualization in product design
http://goo.gl/In7c0E
The time to act is NOW!
Key Takeaways
• Mobile is EXPLODING• Mobile forces organizations to FOCUS• Mobile extends CAPABILITIES• Mobile future is NOW
http://goo.gl/pCBtiM
Be Ready Now!
• Drive business value in mobile• Create mobile first experiences• Value proposition focus on Mobile• Build mobile accountability and capability• Embrace mobile multi-screen experiences• Leverage Blueprinting and Visualization
http://goo.gl/6XZRnl
Deliver the right Mobile Solution
• Create Mobile First!• Focus on the right requirements• Define the mobile product blueprint• Iterate, visualize, prototype and validate • Collaborate in a multi-disciplinary environment• Enhance the experience with mobile capabilities
• Culture Transformation • Support for Mobile First• Mobile is a critical channel• Development and Implementation• New Approach for Products Design
Mobile First Strategy
Keys to Success with Mobile First
• Know your users• Understand the context of use• Optimize Interaction Design for Each Platform• Prototype, Iterate and Validate!• Measure Impact of Changes• Validate Early and Often• Build your Mobile team
Uncover New IdeasEliminate Bad IdeasPrioritize the RIGHT Ideas
T R A N S F O R M AT I O N • I N N O VAT I O N • U S E R E X P E R I E N C E
JOSE CORONADO
THANK YOU!
@jcoronado1
linkedin.com/in/josecoronado/
www.itxdigital.com