Developing a Spa and Wellness Developing a Spa and Wellness Business-2013-14Business-2013-14

Vedantaa Spa & WellnessVedantaa Spa & Wellness Rajesh VermaRajesh Verma

Definition of the Word “Spa”Definition of the Word “Spa”

The word "spa" comes from The word "spa" comes from the Latin expression for the Latin expression for health by waterhealth by water. . R.VR.V

Vedantaa-Vedantaa-WellnessWellness

Wellness is the state of Wellness is the state of optimal well-being.  It's optimal well-being.  It's not simply the absence not simply the absence of illness, but an of illness, but an improved quality of life improved quality of life resulting from enhanced resulting from enhanced physical, social, mental, physical, social, mental, emotional, spiritual and emotional, spiritual and environmental health. environmental health. RV.RV.

The Complete You The Complete You With VedaWith Vedantaantaa

Why Wellness Why Wellness With VedantaaWith Vedantaa

This industry is a newcomer to This industry is a newcomer to today’s conglomerates, since fifteen today’s conglomerates, since fifteen years ago it didn’t even exist. years ago it didn’t even exist. However, today the Wellness However, today the Wellness Industry enjoys annual revenue Industry enjoys annual revenue exceeding exceeding $200 billion$200 billion and is and is expected to reach the expected to reach the trillion dollar trillion dollar mark by 2015mark by 2015. It does not take a . It does not take a scientist to realize this is outstanding scientist to realize this is outstanding growth! Just go down to your local growth! Just go down to your local strip mall or commercial district and strip mall or commercial district and see what you run into. You will find see what you run into. You will find Vitamin stores, fitness centres, Vitamin stores, fitness centres, Wellness & Spa ,natural food Wellness & Spa ,natural food markets, and so many more wellness markets, and so many more wellness related businesses seem to be related businesses seem to be emerging at incredible rates! A emerging at incredible rates! A massive wave is forming. massive wave is forming.

Why such a surge of growth?Why such a surge of growth?

It all comes down to a giant contemporary It all comes down to a giant contemporary demand for advancements in pro-active health. demand for advancements in pro-active health. There are many reasons why the wellness There are many reasons why the wellness industry is, and will continue to expand. For industry is, and will continue to expand. For instance, did you know that today: instance, did you know that today:

Some Statistics Some Statistics By VedantaaBy Vedantaa

30 million Indians have low bone density, 30 million Indians have low bone density, and 70% of the estimated 21 million who and 70% of the estimated 21 million who have Osteoporosis are undiagnosed have Osteoporosis are undiagnosed (National Osteoporosis Foundation); (National Osteoporosis Foundation);

65% of the population is overweight, and 65% of the population is overweight, and 25% of those people are clinically obese 25% of those people are clinically obese Across World. (U.S. Centres for Disease Across World. (U.S. Centres for Disease Control);Control);

500,000 deaths per year are associated with 500,000 deaths per year are associated with being overweight and obese. (Indian being overweight and obese. (Indian Surgeon General);Surgeon General);

90 million Across World have one or more 90 million Across World have one or more forms of cardiovascular disease, the forms of cardiovascular disease, the majority of which are undiagnosed majority of which are undiagnosed (American Heart Association). (American Heart Association).

The ChallengeThe Challenge

The wellness industry will start going head to The wellness industry will start going head to head against one of the world’s largest head against one of the world’s largest industries known as the industries known as the Health Care IndustryHealth Care Industry. . Understanding the potential in this challenge is Understanding the potential in this challenge is important, since the Health Care Industry important, since the Health Care Industry boasts to help the sick get better, while the boasts to help the sick get better, while the Wellness Industry and Spa Therapies promote Wellness Industry and Spa Therapies promote proactive health and focus on helping people to proactive health and focus on helping people to not get sick in the first place!not get sick in the first place!

Which would you prefer? Which would you prefer?

Client FocusClient Focus

The spa industry is booming and consumers are becoming more discerning and with the escalation in demand at present across the spa industry, client expectation becomes increasingly sophisticated, leading to a well-informed and discriminating assessment of services on offer.

How We Start a Spa & Wellness How We Start a Spa & Wellness Business Business (As Vedantaa) (As Vedantaa)

We Created a We Created a business planbusiness plan for our spafor our spa

Conducting Conducting initially Market initially Market research, research, Feasibility Feasibility for for our spa businessour spa business

Wellness SpaWellness Spa

Combines Spa services with Wellness Programs Combines Spa services with Wellness Programs within appropriate Day Spa facilities. Will need within appropriate Day Spa facilities. Will need to provide evidence of: Vedato provide evidence of: Vedanta Spa nta Spa

Day Spa facilities. Day Spa facilities. Spa Therapy and Body Therapy Spa Therapy and Body Therapy Wellbeing and lifestyle programs. Wellbeing and lifestyle programs. Offers Spa CuisineOffers Spa Cuisine

An Overview of An Overview of OptionsOptions for Our Spa for Our Spa BusinessBusiness

Buying an Buying an establishedestablished spa spa Product (Cosmetics, Product (Cosmetics, etc.) businessetc.) business

Opening a Opening a newnew spa, spa, spa & Saloon, spa & Saloon, Destination SpaDestination Spa

Spa Spa franchisingfranchising MobileMobile spas spas

LicensingLicensing requirements for spas requirements for spas

In our territory:In our territory: Need licensing requirements for theNeed licensing requirements for the

establishment Commercial establishment Commercial We need the individual operator We need the individual operator

licenselicense We need WHO certification standards We need WHO certification standards HygieneHygiene requirements for spas requirements for spas

Other Things to ConsiderOther Things to Consider

Write our Write our MissionMission & & VisionVision Statement Statement Choosing a Choosing a namename As As vedntaa vedntaa spa & Well spa & Wellness ness

business business need need Start-up costs @ 3000/- psft. Start-up costs @ 3000/- psft. Tiedup with iTiedup with incestorncestor for for start-up financingstart-up financing

spa businessspa business What to consider when choosing a What to consider when choosing a locationlocation for for

your spa business including how much square your spa business including how much square footage you will needfootage you will need

FiFinalise nalise Interior designInterior design of spa business of spa business MakiMaking list of ng list of equipment we equipment we needneed to start to start

a spa businessa spa business

Managing Our Day Spa BusinessManaging Our Day Spa Business

Developed effective Developed effective systemssystems for running for running spa business on a daily basisspa business on a daily basis

Set spa's Set spa's hourshours of operation of operation Working with spa Working with spa employeesemployees

Determine the staffingDetermine the staffing needs needs of spa business of spa business Find employees who are Find employees who are qualifiedqualified to work at to work at

spaspa Set Set sales goalssales goals and keep spa employees and keep spa employees

motivatedmotivated

Managing Our Day Spa BusinessManaging Our Day Spa Business

Establish a Establish a maintenance schedule maintenance schedule for for equipmentequipment

Set Set pricesprices for spa's service and develop for spa's service and develop packagespackages to encourage clients to buy more to encourage clients to buy more

Spa Spa productsproducts Identify sIdentify suppliersuppliers for the products We will use for the products We will use

and retailand retail Set retail Set retail mark-upmark-up margins margins Keep track of inventoryKeep track of inventory Create in-store Create in-store displaysdisplays to market products to market products

Managing Our Day Spa BusinessManaging Our Day Spa Business

Create image on and off paperCreate image on and off paper Develop promotional materials to Develop promotional materials to marketmarket

our spa business (including our spa business (including LOGO,LOGO, a menu a menu of services, website, brochures, etc.)of services, website, brochures, etc.)

AdvertisingAdvertising and and publicitypublicity Stimulate Stimulate repeat business repeat business from our spa from our spa

clientsclients

The Destination SpaThe Destination Spa

With people prepared to travel to get With people prepared to travel to get the treatment and experience they the treatment and experience they desire, the future of the industry is in desire, the future of the industry is in delivering a delivering a top qualitytop quality product, product, consistentlyconsistently. With this in mind, We . With this in mind, We must set about building the very must set about building the very framework of our business, establishing framework of our business, establishing strengthening and streamlining the strengthening and streamlining the operation.operation.

Your Unique Selling PointYour Unique Selling Point DefereDeferent kind of Massages nt kind of Massages

for relax mind & Bodyfor relax mind & Body Natural Dry & Thai Msg. Natural Dry & Thai Msg.

Healing PaiHealing Pain With n With Spring Spring WaterWater

Facials, Hair spa, Facials, Hair spa, Pedicure, MaPedicure, Manicurenicure

Specially Developed Specially Developed Techniques for cervicalTechniques for cervical

Unique TechnologyUnique Technology Shirodhara in aurveda.Shirodhara in aurveda.

Import Best BraImport Best Brand for nd for Cosmetics, Msg oilsCosmetics, Msg oils

PlaPlan For Makeup & Bridal n For Makeup & Bridal Marriages. & Party Marriages. & Party

Who are You Catering to?Who are You Catering to?

GolfersGolfers Mountain ClimbersMountain Climbers Business Travellers Business Travellers

(Conferences etc)(Conferences etc)

Baby BoomersBaby Boomers Health & Fitness BuffsHealth & Fitness Buffs HoneymoonersHoneymooners College StudentsCollege Students FamiliesFamilies

Why Choose Spa/WellnessWhy Choose Spa/Wellness

The The great newsgreat news is, as the first of is, as the first of approximately 78 million members of the approximately 78 million members of the baby boomer generation in India start baby boomer generation in India start turning the age of 65 over the next few turning the age of 65 over the next few years, they will create the need for years, they will create the need for continuing improving and expanding of continuing improving and expanding of this industry, thus generating an this industry, thus generating an increasing demandincreasing demand for us to supply. for us to supply.