Developing a Framework for Innovation Summer 2015

TIM STOCK SUMMER 20151

week 3

Parsons School of Design Summer Intensive Seminar

a framework for innovation


how will you help your client?are the trends you source fueling a viable future?


developing the “what if” how we imagine what is possible rests on our own cognitive deficits


what do we mean by innovation?


reading the opportunities without our built-in bias

5

innovation requires imagination


what does innovation look like to you?


plot

setting language

perspective conflict

past present future

innovation is about stories finding opportunities to weave in new language


plot

setting language


past present future

defining the opportunitythe key to innovation is building capabilities early that understand how people are likely to change in the future

notness

“I’m not doing it that

way”


the difference between invention & innovationinnovation gives innovation context

9


plot

setting language


past present future

what changed the computer market

computers are office machines

computers are personal machines


plot

setting language


past present future

what changed the fast food market?

fast food is the future

quality food is the future


how do we develop a research plan to uncover these opportunities


desirability

feasibilityviability

new materialsnew technologies

new partnerships

cost analysisrevenue streams

emerging consumer archetypesemerging consumer trends

existing capabilities


the concrete and abstract in developing new platforms


Client: NespressoHow can we develop a platform that addresses the waste created by the coffee pods the company makes?

desirability

viability feasibility


desirability develop consumer archetypes based on a broader insight into perception/behavior

Nespresso fans Foodies Maker/DIY Eco-Conscious

Consumers

resistauto pilot

develop consumer archetypes


desirability gather consumer insights around the brand and the trends that drive the brand’s meaning

consumer observation/

interviews


desirability gather insights regarding consumer perception regarding waste, recycling and corporate responsibility

online ethnography


feasibility source subcultures around hacks and upcycling

innovative upcycling cultures


feasibility source innovative innovators/artists who are upcycling the product

high art techniques

Between Earth and Heaven by El Anatsu


feasibility source innovative innovators/artists who are upcycling the product

high art techniques

Florence Vial’s abaya sculpture using Nespresso pods


feasibilitysource new innovative recycling concepts that encourage new behavior

innovative recycling programs


viabilityevaluate sales growth and the impact of new recycling efforts - what efforts can you build on?

evaluate existing efforts


Develop an artist upcycling program in key cities in tandem with recycling efforts

desirability


platform


Client: Galeria MelissaHow can the brand build on its mission of creative curation by integrating new technologies like 3D printing?

desirability




Melissa Fans

Sneaker fans Maker/DIY Traditionalists

resistauto pilot



desirability deepen your insight into the emotional connection consumers have with the brand


interviews


desirability broaden insights regarding the Galeria Melissa by analyzing similar subcultures of collaborative creativity

sneaker culture


analyze the trends that look beyond plastic as a material

beyond plastic

feasibility


feasibility explore new technologies impacting the making process

3d printing


feasibility showcase new innovative partnerships that may open opportunities

museum maker programs

New Museum’s New Inc.


viability how do you measure the success of any particular collaboration?


Source emerging artists/designers to collaborate with 3D printing as a platform

desirability


platform


Client: Rebecca MinkoffHow can the brand build on its technology leadership by integrating mobile local delivery?

desirability




Rebecca Minkoff

Fans

Tech Shoppers

Quantified Self

Anti-Tech Shoppers

resistauto pilot



desirability broaden insights regarding the Rebecca Minkoff shopper’s connection to technology


interviews


desirability gather insights about how technology is shaping the shopping experience

high tech shoppers


feasibility source emerging ecommerce platforms that leverage last mile delivery

emerging local delivery


feasibility showcase new innovative partnerships that may open opportunities

mobile technology

trunk shows


viability evaluate sales of individual cities related to specific programs

measure key sales indicators that frame

potential growth


Develop a unique service for an emerging male shopper that leverages last mile delivery

desirability


platform


develop your research plandesirability


your project


our final weekdesirability


AMpm

Archetype Development

Conduct your field research

AMpm

Framing Context (Luxury example)

Sid Lee visit

AMpm

FIT Museum visitOne on One

AM Final Critique

Tuesday

Wednesday

thursday

friday


tomorrow

develop your archetypesdevelop a plan to shape those archetypes with research

fine tune your project idea

Developing a Framework for Innovation Summer 2015

Business

Transcript of Developing a Framework for Innovation Summer 2015