Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and...
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![Page 1: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/1.jpg)
Developing a Cultural Tourism
Program
Anne Ketz 106 Group
Seeking a Balance Between Authenticity and Economic
Development
![Page 2: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/2.jpg)
Chief Smith’s vision for his people…
The Cherokee Nation shall achieve and maintain an enriching cultural identity, economic self-reliance, and a strong government.
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Cherokee people in Oklahoma
The Cherokee people have faced centuries of adversity with resilience to prosper and excel, and today maintain a distinctive cultural identity.
![Page 4: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/4.jpg)
Cultural tourism must challenge stereotypes
![Page 5: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/5.jpg)
Strategic planning ensures a successful program
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Case Study: The Trail of Tears
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Illinois Campground
![Page 8: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/8.jpg)
Successful branding:
emotionally rewarding to consumers, financially
rewarding for business
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Integrating marketing &
economic development
![Page 10: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/10.jpg)
Cultural Tourism: safeguarding
authenticity while providing economic
opportunities
![Page 11: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/11.jpg)
1. Protect and properly maintain cultural
resources
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2. Ensure a cohesive message & design
program-wide
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3. Utilize established laws & systems that align with the goals & values of the cultural
tourism program
![Page 14: Developing a Cultural Tourism Program Anne Ketz 106 Group Seeking a Balance Between Authenticity and Economic Development.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697bfb71a28abf838c9ef40/html5/thumbnails/14.jpg)
4. Have a visible
presence in the
community as a resource for redevelopme
nt, community outreach, &
business development
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5. Establish a small business network to
educate, coordinate, & support key marketing
messages
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6. Certify new tourism-related businesses based on the
program’s mission, principles, and review process.
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Program Success
• Keep sight of the big picture• Involve the community • Commit to long-term thinking• Dare to dream
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Group Discussion - Setting up a New Cultural Tourism Program
1. Possible partners & stakeholders
2. Which of these people should be part of a development team?
3. What makes an effective team? Identify characteristics of an effective team.
4. Key types of resources5. Develop a key message6. How best to convey that
message?