Developing a Content Strategy that

Sells Presented by

Bill Lublin, CRB,CRS,GRI, e-Pro CEO, Social Media Marketing Institute

Why Have A Content Strategy?

We Don’t Control the Data

It’s Easy to Get Lost in the Clutter

Recognize Reality

Create a Strategy

Why is Content Important?

Markets are Conversations • "A powerful global

conversation has begun.

Through the Internet, people are

discovering and inventing new

ways to share relevant

knowledge with blinding speed.

As a direct result, markets are

getting smarter—and getting

smarter faster than most

companies.”

Demographic VS Geographic Markets

Content is King but Context is Crucial

Out of context by iampeas

Creation Versus Curation

I develop content almost

exclusively for my blog readers,

and not for search engines, based

on their wide interests in real

estate and local happenings. – Jay

Thompson

My content is about providing a

window to my personality, hopefully

this window attracts clients that relate

to me and I can relate to.

- Gary Chambers

To create engaging dialogue online (via

words, photos & videos) and look for

opportunities to move those

relationships offline- Dale Chumbley

A resource for local community

activities, involvement and interest.

(Real Estate is just a small part) –

Tony Lazzari

Create Content of Value to Your

Community!

Create “Top” and “Best of” lists

Keep your content appropriate to the

context

Share Local Content as a

Community Member

Be Inspiring

Be Consistent

Ask for feedback and suggestions from fans and followers

Create Resources to Attract

People to Your Community

Add Content to Existing

Communities

Link Your Content Across Platforms

Thanks for Listening -

You Can Share Content with me here:

@billlublin

www.facebook.com/smminstitute

Bill.Lublin@smminstitute.com