Developing a Case Competition Learning CultureIan P.L. Kwan7 September 2015

CC Culture Development Cycle

Informal Training: Student joins Case Competition Club

(CCC)

Formal Training: Student receives CCOP, BCA, ICCT

International Case Competitions (ICC): Canada, Hong Kong, Singapore, USA, etc.

Student Trainers: Case Competition

Club Trainers (CCCT)

Student Leaders:Development of CCC Leadership

Formal training:CCOP: Case Competition OptativasBCA: Business Case Analysis (full subject)ICCT: Int’l CC Training (intensive classes)

ICC: The best teams of students are selected to compete at

international case competitions against the world’s best students.

Student who have competed at an international level are asked

to share what they learned to students of the CCC...become

Trainers

Informal training: A student joins the Case Competition Club (CCC) with the idea of learning the key case competition skills. These are life skills for the world of business, economics, and management, including business case analysis, solution generation, English public speaking, team work, etc.

Case competition skills include developing leadership for the

next generation of students.

Trabajo de Fin de Grado (TFG)

Personal Professional

Development

Case competition skills used in:• Consulting• Finance

• Marketing• ….all business and

management!

TFG: In final year, students can choose to do a TFG that brings them closer to their chosen professional career…finance, marketing, consulting, etc…

Formal training: CCOP• CC Optional subjects that provide important knowledge and

analysis methods required for case competition:• Dirección Financiera II (Corp. Fin.) finance• Methods of Valuing Firms finance• Dirección Comerical I business thinking• Business Communication public speaking (Engl.)• Business Ethics good practice

• A student needs to have completed 3/5 subjects before being able to compete (exception for 2015-16)

• A team needs two members who have done each one of the 5 subjects

Formal training: BCA• Business Case Analysis• 60 hour full subject offered in 2nd semester to:• Únicos: 2º and above• Dobles: 3º and above• (ELG cannot take BCA as an option, but as an extra subject)

• Contents:• Analysis of business cases• Solution development• Public Case presentation in English• Team work• Judging other students’ case presentations• Develop team expertise to teach other students a case

Formal training: ICCT• International Case Competition Training• 15 hour intense training offered in 1st and 2nd semesters• Extra classes; no academic credits offered (at this stage)• Intense and personalized training• Students need apply as a team• Limited number of teams

• Content• Analysis of business cases• Solution development• Public Case presentation in English• Team work• Judging other students’ case presentations• Develop team expertise to teach other students a case

CCOP/BCA/ICCT: developing CC culture

• After taking CCOP/ BCA or ICCT, students should:• Have a practical understanding of business case analysis• Know how to generate solutions to business problems• Know how to analyze and solve problems working as a team• Know how to speak convincingly in public and in English

• Specific outcomes:• Each student/ team member should be able to identify his/her

strength as an individual and within the team• Each team becomes an “expert” in teaching one of the cases

• develop a set of powerpoints and multiple solutions to the problem• know how to fairly assess and judge the performance of other teams

Criteria to compete in ICC?To be selected for an International Case Competition (ICC):

1. Student must be in their penultimate year or superior (except double degree)• Grados Únicos: 3º or 4º• Grado ELG: 4º or 5º• Grado Dobles: 4º, 5º or 6º

2. Student must be an active member of the Case Competition Club (CCC) for at least one full academic year and have demonstrated willingness to get involved in the club as a• Helper, Organizer• Promoter, etc.

3. Student must have received formal case competition training either by• Taking the subject Business Case Analysis (BCA), or• Receiving International Case Competition Training (ICCT)

4. Student must have completed 3/5 “Case Comp. Optativas”(A team needs 2 experts in all subjects; not all members need be experts in every subject)• Dirección Financiera II (Corporate Finance)• Methods of Valuing Firms• Dirección Comerical I • Business Communication; Business Ethics

EXCEPTION: For 2015-16, there will be more flexibility (if in doubt, see Ian Kwan)• Criteria 2: Membership may be less than 1 year, but was an active member of CCC• Criteria 3: Only 3/4 team members have received formal training• Criteria 4: Only 2/5 Case Comp Optativas have been done by all members

After competing at ICC, what?

Conditions AFTER competing at ICC sponsored by School:• Student must become a Case Competition Club Trainer (CCCT),

which includes teaching younger CCC members the methods of case competition, sharing your experience, etc

• Student must continue to help run the CCC either in • Internal Case Competition – día de Patrón• UNICC, etc.

2º 3º 4º 5º 6º

GRADOS

ÚNICOS

EXCH EXCH IESE

GRADO

ELG

EXCH EXCH

GRADOS

DOBLES

EXCH IESE EXCH

BCA CCOP

BCA CCOP

1º sem 2º sem 1º sem 2º sem 1º sem 2º sem 1º sem 2º sem 1º sem 2º sem

BCA = Business Case Analysis (subject)CCOP = Case Comp. Optativas (min 3/5 subjects)

ICC = International Case Comp.

BCA CCOP ICC

CASE 1b:

CASE 1c:

CASE 1a (normal)

ICCT = International Case Comp. Training (extra class)

ICCT (BCA) CCOP ICC

CCCT

ICC CCCT

ICC

ICCT CCOP ICC CCCT

ICCT (BCA) CCOP ICC

CCCT

CASE 2b:

CASE 2a:

CASE 2c:

ICC CCCT

ICC ICC CCCT

BCA CCOP

CCOP ICCT

CCOPICCT

CASE 3a:

CASE 3b:

CASE 3c:

CCCT

CCCT = Case Comp. Club TrainerEXCH = On Exchange

CCOP = Case Comp. Optativas(minimum of 3/5 subjects)• Dirección comercial I• Dirección financiera II• Methods of valuing firms• Business communications• Business ethics

CCCT

CCCT

ELG take ICCT/ BCA as EXTRA class; no optional credits

4 criteria to compete in ICC:1. Member of CCC2. Pen/ultimate year3. BCA/ ICCT4. 60% of CCOP

CC Culture Development Cycle

BCACCOP ICC CCCT

ICC CCCT

ICC CCCT

CASE 3d:

Assume: ICC in 2nd semester

Informal Training: Student joins Case Competition Club

(CCC)

Formal Training: Student receives CCOP, BCA, ICCT

International Case Competitions (ICC): Canada, Hong Kong, Singapore, USA, etc.

Student Trainers: Case Competition

Club Trainers (CCCT)

Student Leaders:Development of CCC Leadership

ICC is only a small part of culture development.

(12 students chosen)

CC Culture Development Cycle

Formal training:CCOP: Case Competition OptativasBCA: Business Case Analysis (full subject)ICCT: Int’l CC Training (intensive classes)

ICC: The best teams of students are selected to compete at

international case competitions against the world’s best students.

Student who have competed at an international level are asked

to share what they learned to students of the CCC...become

Trainers

Informal training: A (first year) student joins the Case Competition Club (CCC) with the idea of learning the key case competition skills. These are life skills for the world of business, economics, and management, including business case analysis, solution generation, English public speaking, team work, etc.

Case competition skills include developing leadership for the

next generation of students.

Trabajo de Fin de Grado (TFG)

Personal Professional

Development

Case competition skills used in:• Consulting• Finance

• Marketing• ….all business and

management!

TFG: In final year, students can choose to do a TFG that brings them closer to their chosen professional career…finance, marketing, consulting, etc…

Which 3 teams for ICC?

EITHER:• Choose from teams in Pamplona through ICCT

• Teams invited for ICCT 1 or 2 teams selected• Team members must be active members of CCC• Evaluation

• 50% by Ian Kwan from continuous assessment during ICCT• 50% by selection panel to judge winner of a case presentation

• Selection by end of November

AND/OR:• Choose from Teams not in Pamplona but with excellent track record

• Have shown excellent performance in:• 1st, 2nd, 3rd place in internal case competition (UNUCC)• Experience from top competitions: UNICC, KPMG, Oliver Wyman

• Have received formal training:• 3 of 4 members must have received formal training from Ian Kwan or Jose Luis de Cea

• Team members must have been active members of CCC• Will receive ICCT in Pamplona in January 2016 before competing in February

AND/OR:• Choose from Teams already trained

• (Several teams have been trained and could be called on to represent UNAV)

• John Molson UCC (Montreal); Heavener ICC (Florida) chosen by December 2015• UNICC chosen in February 2016