DevelopersThese are the production studios which create and develop the games titles. They vary in size from over 100 employees and freelance sta�, to under 5. Most of the creative production roles are found within these companies and they o�er a wide range of jobs in di�erent disciplines.

Developers can be independent or owned by a publisher. There are also some development studios which form part of publisher groups. Studios exist across the nations and regions, although there are 'clusters' of activity in certain locations, e.g. Manchester, Liverpool, Surrey, Warwickshire, She�eld and Dundee.

Projects are either commissioned by a publisher or initiated by a developer and then pitched to a publisher for funding and take–up

These are the companies that are responsible for promoting, marketing, distributing and, usually, �nancing games titles. They are mostly international companies with a UK base, with some notable home–grown exceptions. Publishers have a key in�uence on what games get made.

Job opportunities tend to be in commissioning, product/�nancial management, developer liaison, marketing, product strategy and market research