Developer RelationsDeveloper Relations

Project ReviewProject ReviewFY 98 plansFY 98 plans

June 13, 1997June 13, 1997

™

AgendaAgenda

DRG Highlights / LowlightsDRG Highlights / Lowlights DRG and ADCU ResponsibilitiesDRG and ADCU Responsibilities DRG FY 98 Goals and ObjectivesDRG FY 98 Goals and Objectives

1:1 Highlights1:1 Highlights

Coverage - > 400 ISVsCoverage - > 400 ISVs

BackOffice - > 260 logos and will exceed 300 by 12/97BackOffice - > 260 logos and will exceed 300 by 12/97

Games - > 220 titles with top 10 all on windows and Games - > 220 titles with top 10 all on windows and

> 100 D3D games under construction> 100 D3D games under construction

Launch event support - ISVs, testimonials, contentLaunch event support - ISVs, testimonials, content

IE - at 3.0 launch > 100 controls shipped, broad tools IE - at 3.0 launch > 100 controls shipped, broad tools

support, early support for CAB and Java VMsupport, early support for CAB and Java VM

COM Industry initiatives - 9 to dateCOM Industry initiatives - 9 to date

1:Many Highlights1:Many Highlights Launch of Key initiativesLaunch of Key initiatives

DHTML, AFC, CDF, SecurityDHTML, AFC, CDF, Security

3rd party ISV Co-Marketing programs3rd party ISV Co-Marketing programs ISVs: 585 to 1335ISVs: 585 to 1335 Active Controls; 420 to 3100Active Controls; 420 to 3100

Community EffortsCommunity Efforts SiteBuilder over 500K members SiteBuilder over 500K members UGs; 36 new ActiveX User GroupsUGs; 36 new ActiveX User Groups RDs; 21 to 93 covering 46 countriesRDs; 21 to 93 covering 46 countries

Education & TrainingEducation & Training Intranet Solution CenterIntranet Solution Center Reached over 120,000 via conferences/UG tours, Reached over 120,000 via conferences/UG tours,

design previews, broadcasts & participated in TS design previews, broadcasts & participated in TS w/total reach of 648Kw/total reach of 648K

LowlightsLowlights

Limited ISV feedback to product groups Limited ISV feedback to product groups and executivesand executives

DRG spread itself to thin - didn’t DRG spread itself to thin - didn’t prioritize and make hard trade offs prioritize and make hard trade offs

Complex, confusing, and contradictory Complex, confusing, and contradictory platform messagesplatform messages Sun is winning the “PR mindshare” of Sun is winning the “PR mindshare” of

developersdevelopers Active Platform, ActiveX, Java responseActive Platform, ActiveX, Java response

DRG MissionDRG Mission New DRG Mission: New DRG Mission: Work with new technology, Work with new technology,

strategic early adopters focused on delivering strategic early adopters focused on delivering applications, content & messages that promote applications, content & messages that promote our platformour platform

ADCU Mission: ADCU Mission: “Establish BackOffice as the “Establish BackOffice as the dominant platform for all new and existing dominant platform for all new and existing business applications by evangelizing business applications by evangelizing professional developers broadly, providing professional developers broadly, providing deep technical and business support to deep technical and business support to Solution Developers, and by increasing end Solution Developers, and by increasing end customer demand through industry focused customer demand through industry focused sales and marketing activities” sales and marketing activities”

DRG & ADCU DRG & ADCU ResponsibilitiesResponsibilities

ADCU ResponsibilitiesADCU Responsibilities

Account Management / Account Management / Relationship ModelRelationship Model

ISVs for all new and ISVs for all new and existing business appsexisting business apps

Deep technical supportDeep technical support Product & technology Product & technology

focus - BackOfficefocus - BackOffice COM based vertical COM based vertical

industry initiatives industry initiatives ScenariosScenarios Revenue drivenRevenue driven

DRG ResponsibilitiesDRG Responsibilities

Early Adopter ModelEarly Adopter Model Technology focused team Technology focused team

for strategic early adopter for strategic early adopter ISVs and ICPsISVs and ICPs

Focus on new technologies Focus on new technologies with metrics tied to launch with metrics tied to launch milestonesmilestones

Own competitive ISVsOwn competitive ISVs Provide 1:Many messages, Provide 1:Many messages,

PR, and contentPR, and content Design win and PR drivenDesign win and PR driven

DRG / ADCU SynergyDRG / ADCU SynergySelect ADCU ISVs 1:1Select ADCU ISVs 1:1

Early Adopter Program ParticipationEarly Adopter Program Participation 1:1 Evangelism1:1 Evangelism Workshops & Dev LabsWorkshops & Dev Labs Co marketingCo marketing

““Open Process” support Open Process” support Systems Design Reviews (SDR)Systems Design Reviews (SDR)

ADCU ISVs 1:ManyADCU ISVs 1:Many

Platform / API messaging and PRPlatform / API messaging and PR Developer Conferences (PDC, TechEd)Developer Conferences (PDC, TechEd) Re-factoring of PDC materials including demos for field Re-factoring of PDC materials including demos for field

deliverydelivery General ISV development programsGeneral ISV development programs

Site Builder Network, MSDN, ISV ProgramsSite Builder Network, MSDN, ISV Programs

DRG HistoryDRG History

Win32 Win32 PhasePhase

•Windows 95Windows 95

BackOffice PhaseBackOffice PhaseNT, SQL, Exchange, SMS, SNANT, SQL, Exchange, SMS, SNA

Vertical PhaseVertical PhaseNT, SQL, Exchange, SMS, NT, SQL, Exchange, SMS,

SNASNAADCU PhaseADCU Phase•BackOfficeBackOffice

Windows Games PhaseWindows Games PhaseDXDX

Internet PhaseInternet PhaseIE, IISIE, IIS

Java Java PhasePhase

19951995 19961996 19971997

Windows TNGWindows TNG•Windows 5.0Windows 5.0•K2/MTSK2/MTS

•WeblicationsWeblications

Windows MM Windows MM PhasePhase

•DX ServicesDX Services

Internet PhaseInternet Phase •IE XIE X

•WeblicationsWeblications

19981998

33

22

11

DRG Goals at a GlanceDRG Goals at a Glance

WindowsWindowsMMMM

• 1:1 - break 100 3D titles1:1 - break 100 3D titles• 1:1 - top 15 pub ISVs1:1 - top 15 pub ISVs• 1:M - PR, ISV Pgm, Integration1:M - PR, ISV Pgm, Integration

XMASXMAS‘‘9797

•DXDX•D3D D3D •DplayDplay•Color, Type, devicesColor, Type, devices

WindowsWindowsK2K2

• 1:1 - 50 weblications1:1 - 50 weblications• 1:M - SBN, ISV Program1:M - SBN, ISV Program

H1/98H1/98•IIS/ASP/MTSIIS/ASP/MTS•ADO/OLE DBADO/OLE DB•"COM3" "COM3"

Windows Windows 5.05.0

• 1:1 - 50 apps1:1 - 50 apps• 1:M - PDC, DevDays (75K), 1:M - PDC, DevDays (75K), Book swap, Corp RDs, ISC Book swap, Corp RDs, ISC

H1/98H1/98

IE4 IE4

• 1:1 - 50 chnls, 30 ctls, 15 tools1:1 - 50 chnls, 30 ctls, 15 tools• 1:M - SBN - 1000 IE4 channels1:M - SBN - 1000 IE4 channels

Wwlive, Seminars. Wwlive, Seminars. launchlaunch

1:1 9/971:1 9/97

1:M 6mo1:M 6mo

> Launch> Launch

AreaArea Summary MetricsSummary Metrics WhenWhen

•Logo CompliantLogo Compliant•ZAW-setup, profilesZAW-setup, profiles•"COM3""COM3"•ADS-extend user objADS-extend user obj•SSPI-Security PrivdrSSPI-Security Privdr•MMC-gui for ctlMMC-gui for ctl•WBEM-InstrumentWBEM-Instrument

•DHTMLDHTML•CDF CDF •ASFASF•Fresh contentFresh content

ISVISVCall to ActionCall to Action

XMASXMAS‘‘9797

NT 5.0NT 5.0

NT 5.0NT 5.0

IE 4.0IE 4.0

LaunchLaunchmile-mile-stonestone

JavaJava• 1:1 - 75 apps1:1 - 75 apps• 1:M - PR / Reviews, 1:M - PR / Reviews, J/Advantage, J/Advantage, JIBEJIBE

9/979/97•AFC / MSVMAFC / MSVM•"COM3""COM3"

IE 4.0IE 4.0

GamersGamersICPICP

PublishersPublishers

Trad &Trad &EnterpriseEnterprise

ISVsISVs

TradTrad

ISVsISVs

ICPsICPsTool &Tool &ControlControlVendorsVendors

TargetTargetAudienceAudience

Current Current JavaJava

DevelopersDevelopers

1111

44

1212

1414

1:11:1H/CH/C

33

What we’re not Covering 1:1What we’re not Covering 1:1Products and TechnologiesProducts and Technologies

Memphis Memphis Management, IE & DX covered but Memphis not treated as a launch eventManagement, IE & DX covered but Memphis not treated as a launch event

Current versions of BackOffice (ADCU)Current versions of BackOffice (ADCU) Windows CEWindows CE BroadcastBroadcast Talisman (DP’s & DR’s only at this point)Talisman (DP’s & DR’s only at this point) OfficeOffice

Markets and Business SegmentsMarkets and Business Segments

Enterprise ISVs (ADCU)Enterprise ISVs (ADCU) Vertical Industries ISVs (ADCU)Vertical Industries ISVs (ADCU) Enterprise Tools ISVs (ADCU) Enterprise Tools ISVs (ADCU) Telephony & Communications (ICU / ADCU)Telephony & Communications (ICU / ADCU) Education (EdCU)Education (EdCU) Specific Unix to Win32 or Mac to Windows migration programsSpecific Unix to Win32 or Mac to Windows migration programs Design and Broadcast Community targeted marketing effortsDesign and Broadcast Community targeted marketing efforts

Windows TNG/“COM3" Windows TNG/“COM3" LaunchLaunch

PDC - Sept 1997PDC - Sept 1997 Worldwide PR launch: analyst tour, press Worldwide PR launch: analyst tour, press

release, reference customers etc.release, reference customers etc. Sales tools and collateral for fieldSales tools and collateral for field

Messages (still being refined)Messages (still being refined) Native to WindowsNative to Windows Benefits of “Java” to all languagesBenefits of “Java” to all languages Extended set of run time services for Extended set of run time services for

components (auto everything)components (auto everything) Weblication ModelWeblication Model

Objectives: Objectives: More compelling content on more sites for IE More compelling content on more sites for IE

than for Netscapethan for Netscape More tools making it easy to author IE contentMore tools making it easy to author IE content Get sites to deliver our “call to action”Get sites to deliver our “call to action”

CompetitionCompetition MS Dynamic HTML vs NSCP dynamic HTMLMS Dynamic HTML vs NSCP dynamic HTML MS CDF vs Netscape Netcaster MS CDF vs Netscape Netcaster MS Java vs othersMS Java vs others

How we win: How we win: More better sites/channels and toolsMore better sites/channels and tools Win PR/ReviewsWin PR/Reviews

IE4 MissionIE4 Mission

IE4 ICP Goals and StatusIE4 ICP Goals and Status 50 IE 4 sites/channels will be ready by RTM 50 IE 4 sites/channels will be ready by RTM 23 accounts “high” probability for beta 2 - 10 have 23 accounts “high” probability for beta 2 - 10 have

supplied URLs to sample channelssupplied URLs to sample channels Dev Labs, workshops & tutorialsDev Labs, workshops & tutorials

2 DPs / DRs held2 DPs / DRs held 40 accounts in Dev Labs to date40 accounts in Dev Labs to date 3 more dev labs scheduled through June3 more dev labs scheduled through June tutorials held in Redmond, NY, LA & SFtutorials held in Redmond, NY, LA & SF first VTC on CDF held 5/23first VTC on CDF held 5/23

Jumpstart CD Jumpstart CD 1st released in March1st released in March 2nd released 6/2 including CDF samples2nd released 6/2 including CDF samples to be merged with SDK by end of Juneto be merged with SDK by end of June

IE4 Sample ICPs for Beta 2IE4 Sample ICPs for Beta 2Company NameCompany Name Contract TypeContract Type Likelihood of ClosingLikelihood of Closing

FortuneFortune Platinum-BusinessPlatinum-Business90%90% Intuit Intuit Platinum-BusinessPlatinum-Business90%90% Universal PressUniversal Press Platinum-EntertainmentPlatinum-Entertainment 90%90% Hollywood OnlineHollywood Online Platinum-EntertainmentPlatinum-Entertainment 90%90% Disney OnlineDisney Online Platinum-First TierPlatinum-First Tier 90%90% Wall Street Journal Wall Street Journal Platinum-NewsPlatinum-News 90%90%

TechWebTechWeb Platinum-TechnologyPlatinum-Technology 75%75% ZDNetZDNet Platinum-TechnologyPlatinum-Technology 75%75% HotWiredHotWired Platinum-TechnologyPlatinum-Technology 75%75% MSN InvestorMSN Investor Platinum-BusinessPlatinum-Business100%100% PreviewPreview GoldGold 75%75% Golf WebGolf Web GoldGold 100%100% 7th Level7th Level GoldGold 90%90% Entertainment DriveEntertainment Drive GoldGold 90%90%

Mercury MailMercury Mail GoldGold 75%75%

EarthwebEarthweb GoldGold 75%75% Stanley KaplanStanley Kaplan GoldGold 100%100% Happy PuppyHappy Puppy GoldGold 100%100% SonicNetSonicNet GoldGold 90%90% Paramount DigitalParamount Digital GoldGold 50%50% Womans WireWomans Wire GoldGold 75%75% CorbisCorbis GoldGold 90%90% Reed-Elsevier SciReed-Elsevier Sci Business IEAKBusiness IEAK 100%100%

IE4 ISV Goals and StatusIE4 ISV Goals and Status Objective: Objective:

15 tools/apps in beta at RTM15 tools/apps in beta at RTM 30 cntrl vendors have beta DHTML controls at RTM30 cntrl vendors have beta DHTML controls at RTM

22 ISVs targeted spanning Productivity, Dev Tools, 22 ISVs targeted spanning Productivity, Dev Tools, Authoring Tools and Control VendorsAuthoring Tools and Control Vendors

Contracted Black Diamond to assist ISVs with DHTML - Contracted Black Diamond to assist ISVs with DHTML - assist ISVs developing editing/dev tools based on Tridentassist ISVs developing editing/dev tools based on Trident 1:1 ISV coverage, source code examination, sample code prep, 1:1 ISV coverage, source code examination, sample code prep,

carrot sample app development showing how to exercise the carrot sample app development showing how to exercise the editing APIsediting APIs

Develop information which will go into platform SDKDevelop information which will go into platform SDK Write MSJ articles and PDC talkWrite MSJ articles and PDC talk

TargetsTargets ProductsProducts PowersoftPowersoft PowerSuitePowerSuite LotusLotus cc:Mailcc:Mail QualCommQualComm EudoraEudora Olson Software HWAOlson Software HWA Writer’s AssistantWriter’s Assistant

IE 4.0 - 1:Many EffortsIE 4.0 - 1:Many Efforts PR/Broad messagesPR/Broad messages

Reviewers guideReviewers guide Comparative reviewsComparative reviews

Programs Programs SBN Push 2000SBN Push 2000

Events Events June - 3 City Seminar Series; LA, SF and NY June - 3 City Seminar Series; LA, SF and NY

to top SPs to top SPs July - 3rd Party Seminar TourJuly - 3rd Party Seminar Tour Aug WW Live; IE 4.0 Learn to Push, 20K Aug WW Live; IE 4.0 Learn to Push, 20K

attendees, one day CDF drilldown.attendees, one day CDF drilldown. Sep IE 4.0 Launch Event and subsequent 2 Sep IE 4.0 Launch Event and subsequent 2

day drill downday drill down

IE 4 IssuesIE 4 Issues

Low IE market share makes it difficult to Low IE market share makes it difficult to primarily target IE without incentivesprimarily target IE without incentives

Tools support for building great content is still Tools support for building great content is still lagginglagging

Potential issues around DHTML MM support as Potential issues around DHTML MM support as we migrate from Ihammer to DXAwe migrate from Ihammer to DXA

Objective: Make Multimedia a Objective: Make Multimedia a strategic advantage for Windowsstrategic advantage for Windows

Competitors: Apple Quicktime, Java Competitors: Apple Quicktime, Java Media ClassesMedia Classes

How we win: How we win: Provide ISV evidence to support Provide ISV evidence to support

Windows as ultimate Windows as ultimate media/entertainment platformmedia/entertainment platform

Make MM a central part of our PlatformMake MM a central part of our Platform

Windows Multimedia MissionWindows Multimedia Mission

Windows Multimedia ObjectivesWindows Multimedia Objectives Titles:Titles: D3D emphasis for Xmas ‘97 D3D emphasis for Xmas ‘97

>100 D3D titles, 12 DS3D- enabled titles, 6 DInput FF- enabled >100 D3D titles, 12 DS3D- enabled titles, 6 DInput FF- enabled titlestitles

Internet Tools Internet Tools - Leverage LMPro - Leverage LMPro Near Term: 24 tools (in all categories, video, graphics, audio, Near Term: 24 tools (in all categories, video, graphics, audio,

authoring) demonstrating DX API adoptionauthoring) demonstrating DX API adoption

Long Term: Major tool vendors (Macromedia, Adobe, Kinetix) Long Term: Major tool vendors (Macromedia, Adobe, Kinetix) produce content that runs on IE4/Memphis & leverages LMPro & produce content that runs on IE4/Memphis & leverages LMPro & DAnimation by NT 5.0 time frameDAnimation by NT 5.0 time frame

On line (multi-player) On line (multi-player) - DPlay APIs by Xmas ‘97- DPlay APIs by Xmas ‘97 Client - 30 DPlay-enabled titlesClient - 30 DPlay-enabled titles Server - 6 Service Providers, 6 Branded Lobbies, 4 Server Server - 6 Service Providers, 6 Branded Lobbies, 4 Server

SolutionsSolutions

ArcadeArcade 4 Major Win95/Memphis & NT based arcade vendors producing 4 Major Win95/Memphis & NT based arcade vendors producing

units by Xmas ‘97units by Xmas ‘97

Windows Multimedia StatusWindows Multimedia Status

> 220 DX titles to date with top 10 games all on > 220 DX titles to date with top 10 games all on Windows - DOS Games are dyingWindows - DOS Games are dying

Excellent D3D traction Excellent D3D traction DRG working with 75 of a total of 108 D3D games DRG working with 75 of a total of 108 D3D games

under constructionunder construction Top 3D tools (Kinetix 3D Studio Max, NewTek Top 3D tools (Kinetix 3D Studio Max, NewTek

Lightwave) using D3DLightwave) using D3D

Adobe’s leading video editor using DirectShowAdobe’s leading video editor using DirectShow

Expect to exceed Xmas ‘97 objectivesExpect to exceed Xmas ‘97 objectives

Sample Key Title ISVsSample Key Title ISVsDomesticDomestic Epic Megagames Epic Megagames Unreal Unreal FASA FASA MechwarriorMechwarrior Origin Origin UltimaUltima EclipseGames EclipseGames Avenger engineAvenger engine EAEA WingCommanderWingCommander Lucas Lucas Jedi, ShadowsJedi, Shadows Interplay Interplay MDKMDK ActivisionActivision I76I76 Sierra Sierra ES3, FearES3, Fear

EuropeanEuropean GremlinGremlin 4x44x4 Bullfrog Bullfrog Syndicate WarsSyndicate Wars Psygnosis Psygnosis GPoliceGPolice Eidos Eidos Tomb RaiderTomb Raider DID DID F22F22

Sample Key Tools ISVsSample Key Tools ISVs Macromedia Macromedia DirectorDirector MM AuthoringMM Authoring

Flash MM/Web AuthoringFlash MM/Web Authoring

Extreme 3DExtreme 3D 3-D Authoring3-D Authoring

Final Cut VideoFinal Cut Video

Adobe Adobe Premiere VideoPremiere Video

After Effects VideoAfter Effects Video

Photoshop GraphicsPhotoshop Graphics

Kinetix/AutodeskKinetix/Autodesk 3D Studio Max 3D Studio Max 3-D Authoring 3-D Authoring

HyperWire Java MM AuthoringHyperWire Java MM Authoring

MetaCreations MetaCreations Final EffectsFinal Effects VideoVideo

KPT ConvolverKPT Convolver GraphicsGraphics

Sonic FoundrySonic Foundry SoundForgeSoundForge Audio Audio

AvidAvid MCXpressMCXpress VideoVideo

Pro Tools Pro Tools Audio Audio

Pinnacle SystemsPinnacle Systems GeniePGenieP VideoVideo

AlladinAlladin VideoVideo

DVEXtremeDVEXtreme VideoVideo

Sample On Line & Arcade TargetsSample On Line & Arcade TargetsGaming Service ProvidersGaming Service Providers MpathMpath DPlay - CGDCDPlay - CGDC Imagination (AOL)Imagination (AOL) DPlay - CGDCDPlay - CGDC MS Internet Gaming ZoneMS Internet Gaming Zone DPlay - CGDCDPlay - CGDC BT/MCI - Wire PlayBT/MCI - Wire Play DPlay - in worksDPlay - in works TENTEN DPlay - in worksDPlay - in works Engage GamesEngage Games DPlay - in works DPlay - in works MPGNetMPGNet DPlay - in worksDPlay - in works KaliKali DPlay - in worksDPlay - in works

Gaming Solution VendorsGaming Solution Vendors Networked EntertainmentNetworked Entertainment NT LobbyNT Lobby The PalaceThe Palace NT Lobby Chat ServerNT Lobby Chat Server

ArcadeArcade HanahoHanaho Systems IntegratorSystems Integrator

Naninet (EDS)Naninet (EDS) Networked Arcade UnitsNetworked Arcade Units MonolithMonolith Shell for Arcade gamesShell for Arcade games HAPP ControlsHAPP Controls Industrial strength Input devicesIndustrial strength Input devices PlayNetPlayNet NT based Internet phone & gaming KioskNT based Internet phone & gaming Kiosk

Publishing Industry GoalsPublishing Industry Goals Get Adobe, Macromedia, and Quark to make Windows Get Adobe, Macromedia, and Quark to make Windows

their primary reference platform their primary reference platform

15 publishing/graphics desktop applications to support 15 publishing/graphics desktop applications to support NT5 (including ICM 2.0 and OpenType)NT5 (including ICM 2.0 and OpenType)

10 traditional publishing/graphics desktop apps within 3 10 traditional publishing/graphics desktop apps within 3 months of IE4 RTMmonths of IE4 RTM DHTML, CSS, ActiveX controls and scriptingDHTML, CSS, ActiveX controls and scripting

10 publishing server applications to support NT5 RTM 10 publishing server applications to support NT5 RTM

2 major publishing service providers to sell, install, and 2 major publishing service providers to sell, install, and support NT5 by RTMsupport NT5 by RTM

2 major OEM's to offer a publishing h/w & s/w bundle by 2 major OEM's to offer a publishing h/w & s/w bundle by NT5 RTMNT5 RTM

Work with 5 leading Design schools to create Windows-Work with 5 leading Design schools to create Windows-based coursesbased courses

Publishing Evangelism StatusPublishing Evangelism Status All major desktop applications are now supporting All major desktop applications are now supporting

Windows 95 and most fully support NTWindows 95 and most fully support NT 5 traditional desktop publishing apps already supporting 5 traditional desktop publishing apps already supporting

IE and IIS (Adobe FrameMaker, Acrobat PageMaker, IE and IIS (Adobe FrameMaker, Acrobat PageMaker, Micrografx, Quark XPress Visio and MGI)Micrografx, Quark XPress Visio and MGI)

Working with Linotype-Hell and Agfa to install & support Working with Linotype-Hell and Agfa to install & support NT through their worldwide support centersNT through their worldwide support centers

Working with Compaq and Intergraph to create a special Working with Compaq and Intergraph to create a special h/w & s/w bundle sku h/w & s/w bundle sku

Jonathan Seybold, John Warnock from Adobe, and Tim Jonathan Seybold, John Warnock from Adobe, and Tim Gill from Quark are already endorsing WindowsGill from Quark are already endorsing Windows

Art Center and NYU, two of the top design schools, are Art Center and NYU, two of the top design schools, are starting to offer Windows-based courses and workshopsstarting to offer Windows-based courses and workshops

MM 1:Many EffortsMM 1:Many Efforts PR/Broad messagesPR/Broad messages

Make multimedia key ingredient of WindowsMake multimedia key ingredient of Windows Educate Press on MS MM strategy Educate Press on MS MM strategy Publshing industry migration storiesPublshing industry migration stories DX titles announcementsDX titles announcements

Programs Programs MS ISV Program; focus on MM developer MS ISV Program; focus on MM developer

benefits for supporting DirectXbenefits for supporting DirectX Leverage Intel MM programsLeverage Intel MM programs

Events Events CGDCCGDC SeyboldSeybold SiggraphSiggraph

Windows MM IssuesWindows MM Issues

Not doing anything for NetshowNot doing anything for Netshow Not doing anything for BroadcastNot doing anything for Broadcast Lack of quality device drivers are Lack of quality device drivers are

still an issuestill an issue

Objective: Deliver compelling base of Objective: Deliver compelling base of feature-exploitive applications at shipfeature-exploitive applications at ship ““Win32 Logo”, ZAW, DSYSWin32 Logo”, ZAW, DSYS

CompetitionCompetition UnicesUnices JavaJava CorbaCorba

How we winHow we win The right apps: breadth and depthThe right apps: breadth and depth The right time: available at shipThe right time: available at ship

Windows 5.0 MissionWindows 5.0 Mission

Windows 5.0 Goals & StatusWindows 5.0 Goals & Status Goal Goal

Deliver 50 influential apps “simship” with NT 5Deliver 50 influential apps “simship” with NT 5

StatusStatus Working with over 100 target applications todayWorking with over 100 target applications today Expect to meet or exceed goalExpect to meet or exceed goal

ISV RequirementsISV Requirements New version of app is “Windows 5” exploitativeNew version of app is “Windows 5” exploitative Publicly state reference implementation is on NT5Publicly state reference implementation is on NT5 Report and Chart ISV ProgressReport and Chart ISV Progress

Windows 5.0 EAPWindows 5.0 EAPCategories of ISVsCategories of ISVs

CategoriesCategories CountCount

Communications (Host, PC & Remote Control)Communications (Host, PC & Remote Control) 7 7

Database (Network or Server Based)Database (Network or Server Based) 6 6 Entertainment / EducationEntertainment / Education

9 9 Groupware (Messaging, Workflow)Groupware (Messaging, Workflow) 20 20 Management (Setup, Enterprise, Application, Management (Setup, Enterprise, Application,

DS Admin & Utility)DS Admin & Utility) 2424

Productivity (WP, SS, PIM, Tax, Finance)Productivity (WP, SS, PIM, Tax, Finance) 7 7 Publishing (CAD, Graphics, Design, Scan)Publishing (CAD, Graphics, Design, Scan) 13 13 Tools (Setup and Development)Tools (Setup and Development)

3 3 Vertical (Health Care, Banking, Insurance, Retail)Vertical (Health Care, Banking, Insurance, Retail) 13 13

Total:Total: 102102

Sample Windows 5.0 EAP ISVsSample Windows 5.0 EAP ISVsBusiness SolutionsBusiness Solutions

BAANBAAN BAAN VBAAN V

CACA ACCPACGeacACCPACGeac

Dun & BradstreetDun & Bradstreet SmartStreamSmartStream

Great Plains Great Plains Dynamics C/S+Dynamics C/S+

J.D. EdwardsJ.D. Edwards One WorldOne World

Macola Macola ProgressionProgression

PeopleSoftPeopleSoft HR, Financials, HR, Financials, ManufacturingManufacturing

SAP AGSAP AG R/3R/3

Software 2000Software 2000 InfiniumInfinium

Software AGSoftware AG ADABAS-DADABAS-D

State of the ArtState of the Art MAS 90csMAS 90cs

Clarify Inc.Clarify Inc. ClearSuiteClearSuite

PC DocsPC Docs OpenDocsOpenDocs

Group WareGroup Ware

LotusLotus Lotus Notes, Lotus Notes, cc:Maicc:Mai

FrontOfficeFrontOffice FrontOfficeFrontOffice

VerityVerity Search; GropuwareSearch; Gropuware

QualCommQualComm Eudora, Eudora ProEudora, Eudora Pro

Casahl TechCasahl Tech RepliActionRepliAction

Pivotal SoftwarePivotal Software RelationShipRelationShip

SymmantecSymmantec ACT ACT

NetscapeNetscape SuiteSpotSuiteSpot

Active VoiceActive Voice Reprata; Personal URLReprata; Personal URL

OctelOctel UNIFIED UNIFIED MESSAGINGMESSAGING

ActionAction Action WorkFlow; Action WorkFlow; MetroMetro

Eastman SWEastman SW OPEN/workflowOPEN/workflow

JetFormJetForm FormFlow;FillerFormFlow;Filler

KeyFileKeyFile KeyFlowKeyFlow

RightAngleRightAngle MotivaMotiva

Sample Windows 5.0 EAP ISVsSample Windows 5.0 EAP ISVsManagement

BMC PatrolBoole & Babbage Commnad/PostCandle Candle Command

Center / OmegaMonNetIQ AppManager Metron Athene - Capacity

PlanningBindView NOSAdmin for WindowsCA Preferred SystemsNetPro NetPro Tools for NTTivoli TME HP OpenView ABC Systems and Dev

ABCSetupInstallShield InstallShieldSeagate WinINSTALLIntel LANDeskMcAfee Saber Tools,

VirusScanSeagate Seagate Ent Mgmt

SuiteMcAfee Viruscan DeluxQuarterdesk Essential Utilities 97 Symantec Norton Utilities 3.2 &

AntiVirus

Communications

Quarterdesk ProComm Plus

Symantec Winfax Pro

Attachmate Extra!

Wall Data RUMBA

WRQ, Inc. Reflection

Symantec PC Anywhere 32bit

Traveling SW Laplink

Data Base

CA-OpenIngres OpenIngres

IBM DB/2 DB/2

Informix Informix

Oracle Oracle

Sybase Sybase

Borland Paradox

Sample Windows 5.0 EAP ISVsSample Windows 5.0 EAP ISVsPublishing & ToolsPublishing & Tools

Autodesk Autocad LtIMSI Turbo Cad 2D/3DAdobe PageMaker,

Illustrator Broderbund Print Shop Ensemble IIIQuark Quark XpressCorel Corel Draw 7

UpgradeMicrografx ABC Graphics SuiteVisio VisioAdobe Photoshop,

PhotoDeluxeCaere Omnipage Pro UpgrMGI Photo SuiteXerox Pagis Pro 97Borland DelphiMacromedia Director, FreeHand, XresPowersoft PowerSuiteSynon Corp. Obsydian

Multi MediaMulti Media

3DO7th LevelBlizzard (Diablo- Battlenet)EA / Origin UltimaHumongous Entertainment / GTI

MaxisMindscapeSierra OnlineVirgin

ProductivityProductivity

Intuit QuickenLotus Lotus 123

Corel Perfect Office

Lotus Lotus Smartsuite

Block Financial Taxcut - Final

Intuit TurboTax

Adobe AcrobatCorel Word Perfect

Windows 5.0 1:Many EffortsWindows 5.0 1:Many Efforts PR/Broad messagesPR/Broad messages

Launch the Windows TNG Developer message Launch the Windows TNG Developer message Windows industry momentum evidenceWindows industry momentum evidence Sales tools for integrated Windows platformSales tools for integrated Windows platform

Programs Programs Microsoft ISV ProgramMicrosoft ISV Program Corporate RDs established and activatedCorporate RDs established and activated Intranet Solutions CenterIntranet Solutions Center

NT5 Launch EventNT5 Launch Event ISVs act as “NT5 Poster Children”ISVs act as “NT5 Poster Children” ISVs get “wide product exposure”ISVs get “wide product exposure”

CD, Events, Booth Space, Web Links, QuotesCD, Events, Booth Space, Web Links, Quotes

Windows 5.0 & Related EventsWindows 5.0 & Related Events

Summary of events leading to PDCSummary of events leading to PDC ZAW Design Preview May 23-24ZAW Design Preview May 23-24 SAM Workshop - June 3SAM Workshop - June 3 WBEM Design Preview - June 10 WBEM Design Preview - June 10 Setup ISV DevLab - JuneSetup ISV DevLab - June MMC DevLab - June, July and AugustMMC DevLab - June, July and August LDAP v3 Connect-a-thon - JulyLDAP v3 Connect-a-thon - July Windows NT 5.0 Design Review - AugustWindows NT 5.0 Design Review - August Windows ISV Advisory Board - Aug 15-16Windows ISV Advisory Board - Aug 15-16 ZAW DevLabs Fall - Spring 98ZAW DevLabs Fall - Spring 98 Windows PDC - September 23-24 - September 23-24

Windows 5.0 IssuesWindows 5.0 Issues

Need to redefine Logo requirementsNeed to redefine Logo requirements MS product groups must follow the “API MS product groups must follow the “API

Style guide”Style guide” NT 5 will impact most of the existing NT 5 will impact most of the existing

Windows applications - Microsoft needs Windows applications - Microsoft needs a broad migration efforta broad migration effort

Windows K2/MTS MissionWindows K2/MTS Mission

Objectives Objectives Deliver compelling set of K2 exploitive apps at launchDeliver compelling set of K2 exploitive apps at launch Clear positioning of our server application Clear positioning of our server application

development strategydevelopment strategy

CompetitorsCompetitors Netscape LivewireNetscape Livewire Oracle Web offeringsOracle Web offerings CORBACORBA

How we winHow we win Better business opportunity for ISVsBetter business opportunity for ISVs Better integration, price performance and toolsBetter integration, price performance and tools

Windows K2/MTS Goals and StatusWindows K2/MTS Goals and Status Goal - Deliver 50 ISVs by RTMGoal - Deliver 50 ISVs by RTM Progress to dateProgress to date

Relatively slow progress - DRG could do betterRelatively slow progress - DRG could do better MTS in a Box - Step by Step white paper describing how to MTS in a Box - Step by Step white paper describing how to

develop MTS components develop MTS components MTS/IIS WorkshopsMTS/IIS Workshops

Some HighlightsSome Highlights Powersoft - Optima C++ beta generates MTS componentsPowersoft - Optima C++ beta generates MTS components Micro Focus - Demonstrated MTS components written in Visual Micro Focus - Demonstrated MTS components written in Visual

Object Cobol at the November PDCObject Cobol at the November PDC SAP - R3 proof of concept appSAP - R3 proof of concept app Infinium (formerly Software 2000) - Architecting their next Infinium (formerly Software 2000) - Architecting their next

generation app around MTS and DCOM. Shipping in '97generation app around MTS and DCOM. Shipping in '97 Informix - Demonstrated an Informix DB running on Solaris Informix - Demonstrated an Informix DB running on Solaris

participating in a MTS Transactionparticipating in a MTS Transaction CrossRoads - Recently agreed to leverage MTS & DCOM for their CrossRoads - Recently agreed to leverage MTS & DCOM for their

newly announced InterChange Server offeringnewly announced InterChange Server offering

Sample ISV Application TargetsSample ISV Application TargetsDatabase Vendors Database Vendors Oracle 7Oracle 7 Oracle Universal ServerOracle Universal Server IBM DB/2 NT IBM DB/2 NT Sybase System 11 Sybase System 11 Informix Online Dynamic Informix Online Dynamic

Server Server Informix Universal Informix Universal

ServerServer Tandem NonStop SQLTandem NonStop SQL

Enterprise Application Enterprise Application VendorsVendors

SAP SAP BAAN BAAN Infinium (Software 2000) Infinium (Software 2000) SynonSynon Marcam Marcam Alteer Alteer CrossRoadsCrossRoads

Tools Vendors Tools Vendors Borland Delphi Borland Delphi Powersoft PowerBuilder, Optima Powersoft PowerBuilder, Optima Micro Focus Visual Object COBOLMicro Focus Visual Object COBOL Symantec Enterprise DeveloperSymantec Enterprise Developer RationalRational

TP Monitors TP Monitors Prologic Prologic BEA TuxedoBEA Tuxedo IBM CICS IBM CICS Tandem TS/MP Tandem TS/MP IBM/Transarc EncinaIBM/Transarc Encina

Management Tool Vendors (tier)Management Tool Vendors (tier) Candle (A)Candle (A) CA (A)CA (A) Tivoli (A)Tivoli (A) BMC (A)BMC (A) Platinum (A)Platinum (A)

Windows K2/MTS with ICPsWindows K2/MTS with ICPs

Post IE4 Channel Launch StrategyPost IE4 Channel Launch Strategy

Keep same targets Keep same targets

Drive Back-end strategyDrive Back-end strategy IIS/ASP/MTS in all sitesIIS/ASP/MTS in all sites

Drive Site ServerDrive Site Server

Goal to have 50 sites K2 exploitative Goal to have 50 sites K2 exploitative by NT 5.0 time frameby NT 5.0 time frame

Windows K2/MTS - 1:Many EffortsWindows K2/MTS - 1:Many Efforts PR/Broad messagesPR/Broad messages

Drive developer press to expect K2/MTS Drive developer press to expect K2/MTS functionality for building appsfunctionality for building apps

Win reviewsWin reviews Marketing Programs handled by PBSMarketing Programs handled by PBS

Programs Programs SBN K2/BackOffice Server PushSBN K2/BackOffice Server Push Targeted communication to SBN/MSDN Targeted communication to SBN/MSDN

membersmembers

Events Events PDC TrackPDC Track 3rd Party seminar series 3rd Party seminar series Broadcast event opportunitiesBroadcast event opportunities

Objective: Provide alternative to Java Objective: Provide alternative to Java developer (other than SUN).developer (other than SUN). Keep Sun honestKeep Sun honest

Message: If you’re using Java Microsoft’s is Message: If you’re using Java Microsoft’s is better, and best on Windowsbetter, and best on Windows Performance (VM)Performance (VM) IntegrationIntegration FeaturesFeatures

How we winHow we win Attack 100% PureAttack 100% Pure Attack any notion of the “Java OS” fantasyAttack any notion of the “Java OS” fantasy Support the Java developer communitySupport the Java developer community

AFC/Java Mission AFC/Java Mission

AFC/Java ObjectivesAFC/Java Objectives

Only communicate with the “Java contaminated”Only communicate with the “Java contaminated” AFC GUI Libraries AFC GUI Libraries

Win all reviewsWin all reviews 50 key Java applications, class libraries and tools 50 key Java applications, class libraries and tools

showing support for AFC GUI libraries by summershowing support for AFC GUI libraries by summer 75 key Java applications, class libraries, and tools 75 key Java applications, class libraries, and tools

showing support for AFC GUI libraries by IE4 launchshowing support for AFC GUI libraries by IE4 launch AFC Enterprise LibrariesAFC Enterprise Libraries

Design Preview: May 13Design Preview: May 13 Will finalize metrics by JulyWill finalize metrics by July

AFC/Java StatusAFC/Java Status

35 ISVs supporting AFC right now35 ISVs supporting AFC right now Targeting Every JFC supporter:Targeting Every JFC supporter:

ToolsTools Class librariesClass libraries AppsApps

Current AFC SupportersCurrent AFC Supporters AltaVista Internet SoftwareAltaVista Internet Software AmaraAmara Applied VisionsApplied Visions AsymetrixAsymetrix BaanBaan Borland International Borland International BulletProof CorpBulletProof Corp Calico TechnologiesCalico Technologies ELF SystemsELF Systems ExeterExeter Future TenseFuture Tense HBS InternationalHBS International hotOfficehotOffice InvestorsEdge.comInvestorsEdge.com JB DevelopmentJB Development JD EdwardsJD Edwards KL GroupKL Group NetDynamicsNetDynamics

NeuronDataNeuronData NovellNovell NuMega TechnologiesNuMega Technologies ObjectShareObjectShare Powersoft Powersoft Roving Software Inc.Roving Software Inc. SAS Institute Inc.SAS Institute Inc. Scopus TechnologyScopus Technology SeagateSeagate Shoreline TeleworksShoreline Teleworks SPSSSPSS StingrayStingray Synon, Inc.Synon, Inc. Tendril SoftwareTendril Software VI/Visualize, Inc.VI/Visualize, Inc. ViewSoftViewSoft WebFlowWebFlow AimtechAimtech

1:Many Java Community1:Many Java Community PR/Broad messagesPR/Broad messages

Win all reviews/NewsWin all reviews/News

Programs Programs J/Advantage (MS ISV program)J/Advantage (MS ISV program)

Events Events 3rd party VJ seminar series3rd party VJ seminar series JIBE presence JIBE presence

Sponsorships Sponsorships Online groups, websites, eventsOnline groups, websites, events

AFC/Java IssuesAFC/Java Issues

Need a clear, simple message/strategy that all of Need a clear, simple message/strategy that all of us communicateus communicate

After “COM3” is announced, we need to have a After “COM3” is announced, we need to have a clear migration story from Java VM to “COM3”clear migration story from Java VM to “COM3”

Efforts we should considerEfforts we should consider

Windows 5.0 1:Many migration effortWindows 5.0 1:Many migration effort Focused Bay Area Swat Focused Bay Area Swat SBN Design Community CampaignSBN Design Community Campaign

Windows 5.0 MigrationWindows 5.0 Migration

MissionMission Work with ISVs to fix their broken Windows Ver 4.0 Work with ISVs to fix their broken Windows Ver 4.0

applications (95 & NT4) so that they will work with applications (95 & NT4) so that they will work with Windows Ver 5.0 platforms (98 and NT5)Windows Ver 5.0 platforms (98 and NT5)

ObjectiveObjective Update 250 broken Windows Ver 4.0 based Update 250 broken Windows Ver 4.0 based

applications so that they technically & publicly applications so that they technically & publicly support Windows 98 & NT5support Windows 98 & NT5

Requirements Requirements 10 contractors for 18 months = 10 contractors for 18 months = $ 750,000 50 broken applications assigned per person50 broken applications assigned per person 25 applications actually fixed per person = 250 Apps25 applications actually fixed per person = 250 Apps

Focused Bay Area SwatFocused Bay Area Swat Flood the Bay with developer content and activitiesFlood the Bay with developer content and activities

Win and embrace community leaders; infiltrate Win and embrace community leaders; infiltrate competitive community with our advocates.competitive community with our advocates.

The Microsoft Center: Press briefings, monthly porting The Microsoft Center: Press briefings, monthly porting labs, SP/ISV presentations, user group meetings, labs, SP/ISV presentations, user group meetings, developer librarydeveloper library

Bay PR Plan: Develop and execute a PR plan to decrease Bay PR Plan: Develop and execute a PR plan to decrease the negative perceptions the negative perceptions

Focused support on startups and technical push for VCsFocused support on startups and technical push for VCs

Other issues to discussOther issues to discuss

Update on Feedback plans - http://drgUpdate on Feedback plans - http://drg Solaris ISV/VAR migrationSolaris ISV/VAR migration MSJ/MIND updateMSJ/MIND update

BackupBackup

IE 4 Platinum ICP IE 4 Platinum ICP Call to ActionCall to Action

Support CDFSupport CDF Title, Abstract, Logo, Schedule, Last Modified, Title, Abstract, Logo, Schedule, Last Modified,

ScreenSaver attributesScreenSaver attributes IE 4.0 "Add Channel button"IE 4.0 "Add Channel button"

Update content 5 times per weekUpdate content 5 times per week Support Dynamic HTML (3 of the 5 following capabilities Support Dynamic HTML (3 of the 5 following capabilities

on top page of channel, at least 1 on at least 50% of on top page of channel, at least 1 on at least 50% of remaining pages in channel)remaining pages in channel)

Dynamic ContentDynamic Content 2D Postioning2D Postioning Multimedia EffectsMultimedia Effects Data BindingData Binding Dynamic HTML Object ModelDynamic HTML Object Model

Support 1 of the 3 following technologiesSupport 1 of the 3 following technologies RatingsRatings HTML MailHTML Mail Desktop ComponentsDesktop Components

Deliver multimedia content in the ASF format (Netshow)Deliver multimedia content in the ASF format (Netshow)

IE 4 Gold ICP IE 4 Gold ICP Call to ActionCall to Action

Support CDFSupport CDF Title, Abstract, Logo, Schedule, Last Modified, Title, Abstract, Logo, Schedule, Last Modified,

ScreenSaver attributesScreenSaver attributes IE 4.0 "Add Channel button"IE 4.0 "Add Channel button"

Update content 5 times per weekUpdate content 5 times per week Support Dynamic HTML (3 of the 5 following capabilities Support Dynamic HTML (3 of the 5 following capabilities

on top page of channel)on top page of channel) Dynamic ContentDynamic Content 2D Postioning2D Postioning Multimedia EffectsMultimedia Effects Data BindingData Binding Dynamic HTML Object ModelDynamic HTML Object Model

Support 1 of the 3 following technologiesSupport 1 of the 3 following technologies RatingsRatings HTML MailHTML Mail Desktop ComponentsDesktop Components Netshow ASF formatNetshow ASF format

Microsoft Developer NetworkMicrosoft Developer NetworkDeveloper EssentialsDeveloper Essentials

Broaden MSDN BrandBroaden MSDN Brand More then a subscription - MSDN will represent More then a subscription - MSDN will represent

all Microsoft developer offerings all Microsoft developer offerings Events, tradeshows, programs, sponsorshipsEvents, tradeshows, programs, sponsorships

Simplify Microsoft’s developer message Simplify Microsoft’s developer message Get credit with industry influentials for Microsoft Get credit with industry influentials for Microsoft

Developer SupportDeveloper Support MSDN Online - the developer start pageMSDN Online - the developer start page MSDN Online Membership - broad developer MSDN Online Membership - broad developer

communications programcommunications program MSDN Library Online MSDN Library Online 140,000 members in first 3 1/2 weeks140,000 members in first 3 1/2 weeks Goal is 500,000 members - upsell to products Goal is 500,000 members - upsell to products

and developer communityand developer community

Site Builder NetworkSite Builder Network

Program ObjectiveProgram Objective Find, evangelize, and build relationships Find, evangelize, and build relationships

with web professionals to promote with web professionals to promote Microsoft technologiesMicrosoft technologies

Marketing StrategyMarketing Strategy Drive adoption of Microsoft technologies through the Drive adoption of Microsoft technologies through the

following activities:following activities: Prospect/ConvertProspect/Convert - keep growing SBN membership - keep growing SBN membership

while converting guests to higher levels of while converting guests to higher levels of membershipmembership

Engage Engage - Drive usage of SBN benefits and Microsoft - Drive usage of SBN benefits and Microsoft technologiestechnologies

Entrench Entrench - Create programs for members’ - Create programs for members’ satisfaction and community building to produce satisfaction and community building to produce loyal, zealous SBN membersloyal, zealous SBN members

SBN Target AudienceSBN Target Audience Web Professionals - wWeb Professionals - web designers, web eb designers, web

developers and site administratorsdevelopers and site administrators GuestGuest - anyone who hits the site and registers - anyone who hits the site and registers

Registration required for software downloadsRegistration required for software downloads

Level 1Level 1 - anyone creating a web site - anyone creating a web site Membership criteria: put IE logo on web siteMembership criteria: put IE logo on web site

Level 2Level 2 - creators of high traffic web sites - creators of high traffic web sites Membership criteria: use ActiveX control and/or active Membership criteria: use ActiveX control and/or active

server pages, put animated logo on web siteserver pages, put animated logo on web site

Level 3Level 3 - most influential web consulting firms - most influential web consulting firms Membership criteria: three Active Platform-exploitive Membership criteria: three Active Platform-exploitive

URLs or top DRG accountURLs or top DRG account

Just hit 100,000th (L1- L3) - 586,000 overallJust hit 100,000th (L1- L3) - 586,000 overall

Microsoft ISV Co-mktgMicrosoft ISV Co-mktg Umbrella MS ISV ProgramUmbrella MS ISV Program

Central entry point on microsoft.comCentral entry point on microsoft.com Consolidation of “other” ISV programs Consolidation of “other” ISV programs Expand to three core Windows-centric programs providing Expand to three core Windows-centric programs providing

benefits across the company benefits across the company Java ISV program - >1,000 ISVs by EOYJava ISV program - >1,000 ISVs by EOY Launching startup/VC program - push technical/marketing Launching startup/VC program - push technical/marketing

information to both communitiesinformation to both communities

Intranet Solutions CenterIntranet Solutions Center Response to AppFoundry - Almost 50 sample appsResponse to AppFoundry - Almost 50 sample apps 171,000 unique GUIDs so far; 1 million hits by EOY171,000 unique GUIDs so far; 1 million hits by EOY

Evangelist Outreach Program (DRGinabox) - provide top Evangelist Outreach Program (DRGinabox) - provide top ISVs with MS marketing advice and technical content to ISVs with MS marketing advice and technical content to pass along to pass along to theirtheir ISVs ISVs

Start-up and VC SupportStart-up and VC Support Venture capitalists:Venture capitalists:

Newsletter targeting key VCsNewsletter targeting key VCs Information on Microsoft technologiesInformation on Microsoft technologies Information on strategic Microsoft-supportive start-upsInformation on strategic Microsoft-supportive start-ups

Summits for VCs Summits for VCs ISV tradeshowISV tradeshow Technology and business briefingsTechnology and business briefings

Dedicated e-mail alias for VCs Dedicated e-mail alias for VCs Start-ups:Start-ups:

Introductions to VCs: Summit tradeshows, newsletter Introductions to VCs: Summit tradeshows, newsletter inclusioninclusion

Web showcase and MSDN download galleryWeb showcase and MSDN download gallery Co-op marketing: Discounts with start-up-savvy PR Co-op marketing: Discounts with start-up-savvy PR

agencies, site builders, etc.agencies, site builders, etc. Full membership in ISV ProgramFull membership in ISV Program MSDN Universal at no cost MSDN Universal at no cost

Increase the size and reach Increase the size and reach of the Community Partnersof the Community Partners

Extend the reach and impact of the RD programExtend the reach and impact of the RD program Corporate RD’s: Identify and activate core group Corporate RD’s: Identify and activate core group

of 20 “internal RD’s” in fortune 100 companiesof 20 “internal RD’s” in fortune 100 companies Drive more content locally- RD websites, RD Drive more content locally- RD websites, RD

community mixers community mixers Build the Pyramid - Cultivate relationships with 3 Build the Pyramid - Cultivate relationships with 3

“2nd tier” RD’s in each region“2nd tier” RD’s in each region RDs Integrated with ADCURDs Integrated with ADCU

Aggressively target competitive insiders/RDAggressively target competitive insiders/RD Targeting Sun/Unix and Apple InfluentialsTargeting Sun/Unix and Apple Influentials Summer Platforms SummitSummer Platforms Summit

Expand Educational ReachExpand Educational Reach Broadcast - invest in successful programs and Broadcast - invest in successful programs and

investigate new opportunities for increasing our reachinvestigate new opportunities for increasing our reach MS@MoviesMS@Movies Tape salesTape sales Direct TV/PPVDirect TV/PPV

Tradeshows - decrease shows, increase participation Tradeshows - decrease shows, increase participation and follow upand follow up Sponsorship packages; Partner eventsSponsorship packages; Partner events SWATSWAT

MS conferences and educational events - increase the MS conferences and educational events - increase the reach and pump up the volume!reach and pump up the volume! TechEd - the biggest yet w/ a WW presence!TechEd - the biggest yet w/ a WW presence! PDC - Windows, Windows, WindowsPDC - Windows, Windows, Windows DevDays - Hope to exceed the 60K number this winter w/ NT DevDays - Hope to exceed the 60K number this winter w/ NT

Taking it to the masses…Taking it to the masses…through the calendar yearthrough the calendar year

6/17 6/17 WebInnovations; MS conf. tracksWebInnovations; MS conf. tracks 7/31 Sun Competitive Summit7/31 Sun Competitive Summit 8/58/5 SIGGRAPHSIGGRAPH 8/26 Java Internet Business Expo!8/26 Java Internet Business Expo! 9/1 IE 4.0 launch and mini devcon9/1 IE 4.0 launch and mini devcon 9/1 9/1 MSDN UG tourMSDN UG tour 9/22-24 9/22-24 Platform PDC, San Diego, CA., Platform PDC, San Diego, CA., 10/110/1 Notes Competitive SummitNotes Competitive Summit 10/110/1 Seybold San FranSeybold San Fran 11/1711/17 ComdexComdex 11/111/1 Devdays - NT 5 WW preview (75K)Devdays - NT 5 WW preview (75K) 12/812/8 Internet World, New YorkInternet World, New York