DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW
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Transcript of DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE SHOT SHOW
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DEVELOP A PLAN THAT WILL GUARANTEE YOUR SUCCESS AT THE
SHOT SHOW
SHOT SHOW WEBINARWednesday, November 20, 2013
Presented by Chuck Schwartz, CEMJeff Pressman, CEM
SHOT Show Management
SHOW PLANNING
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INTRODUCTION
• 40 years of trade-show know-how• We know Vegas• We know big shows• We know the keys to exhibitor success• We are here to help you succeed• Customer Service Beyond Your
Expectations
ConvExx: New Show Management
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GAME PLAN
• Success Comes From Preparation• Develop a Plan• Review Frequently• A Separate Plan for On-site• No Easy Way
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YOUR SHOW TEAM
• Sales• Marketing• Admin/Operations• R & D, Technical &
Engineering
• Team Indoctrination• Pre-Show Timeline &
Deadlines (7 weeks out)
• Understand the ERC (Exhibitor Resource Center)
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ERC (Exhibitor Resource Center)
• www.ShotShow.org/ERC• Do it Now• Plan Ahead and Think it Through• Save Money• Order Online• Take Advantage of Resources• Ordering On-Site? -- Too Late
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STRATEGY
WHAT IS YOUR STRATEGY FOR EXHIBITING?
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STRATEGY – Product Launch
• Special Flyers• Booth Signage• Staff Buttons/Pins• Drive to Your Website• Pre-Show Marketing (mailer)
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STRATEGY – Line Enhancement
• Pre-Show Marketing (mailer)• Booth Signage• Catalogs• Drive to Your Website• Flyers Everywhere
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STRATEGY – Build the Brand
• Pre-Show Marketing (mailer)• Booth Signage• Staff Uniforms• Promotional Giveaway• Brand Everything – Pens, Pads, Handouts
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ESTABLISH SHOW OBJECTIVES
• Sales – Write Orders • Find New Customers• Meet with Existing Customers• Brand Representation
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PRE-SHOW MARKETING & PROMOTION
START NOW!!!• SHOT Show’s online floorplan and exhibitor
directory search …It’s a Powerful Tool!• Every Attendee Navigates the Floorplan at some
time during their planning for the show. Take advantage of the resource.
• Map Your Show Exhibitor Dashboard• Directory Listings are not just for the printed
directory• Enhanced Listings and Sponsorships
Your Online Presence
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PRE-SHOW MARKETING & PROMOTION
https://shot14.exh.mapyourshow.com
Celebrity AppearancesShow Specials
Company InformationBrands
Enhanced Listings
Map Your Show’s Exhibitor Dashboard
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PRE-SHOW MARKETING & PROMOTION
• The Exhibitor Marketing ToolkitAccessed through the Map Your Show Exhibitor Dashboard
• Creating Awareness that you will be at the SHOT Show• Buyer Lists• Media Lists• Promote Your Presence on
Invoices
Other Opportunities
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ON-SITE MARKETING & PROMOTION
• On-Site Marketing: Press Releases SHOT Daily Ads Sponsorships Premiums / Giveaways Understanding the Value of Lead Retrieval
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BUDGET
Detailed Budget Checklist is located in the First Section of the Exhibitor Resource Center.
This detailed budget must be your constant guide. Remember – The SHOT Show is your company’s major marketing effort of the year and represents a sizeable slice of the marketing pie.
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BUDGET - Exhibit Components
• Exhibit Design & Production, Furnishings
• Exhibit Transportation• Booth Cleaning• Carpet• Security• Insurance • Catering
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BUDGET – Show Services
• Material Handling• Electrical: Labor, Outlets, Distribution • Installation & Dismantle• Hanging Signs/Rigging• Internet
PLAN AHEAD AND HAVE A GOOD UNDERSTANDING OF YOUR COSTS AND NEEDS WHEN IT COMES TO SERVICES
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BUDGET – Staff Related Expenses
• Staff Hotels• Staff Training• Staff Travel• Staff Per Diem• Staff Uniforms• Entertaining Customers
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BUDGET - Miscellaneous
The Unexpected• Lost Freight• Damaged Freight• Lost Catalogs, Flyers• Staff Illness / Injury• Buyer Event (breakfast, dinner, show, etc.)
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DESIGN/BUILD
• Cost Containment• Light Materials• Sturdy Cases• Erect at Business• No Booth Clutter
• Sign: Easy to Read, Prominent
• Open to Visit• Take a Photo• Easy Instructions
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SMALL EXHIBIT SUCCESS
• Nine Feet Only• Pop-Up, Hard-Wall, Rental• Sign: Prominent• Sign: What You Do!• Minimal Furniture• Open For Business - No Fences
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SAVING $$$$$
• Shop Airfares Early on the Net• Hotels in Vegas – Two Options for the
SHOT Show• Venetian / Palazzo – headquarter hotel and
convenient• onPeak – 16 other properties on the Strip,
12 of which are under $100/nt.• Split Staff Hotels
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CONCLUSION
• Plan, Plan – 7 Weeks to the SHOT Show• Define Objectives & Control Costs• Have Questions: 855-355-7468, and dial 1 for
exhibitor services.• Exhibitor Updates• Be on the December 5 Webinar
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WHO YOU GONNA CALL?
Jeff Pressman Chuck Schwartz
702-303-1199 cell 702-303-3453 cell
702-216-5834 office 702-216-5833 office
Jeff Pressman Chuck Schwartz
702-303-1199 cell 702-303-3453 cell
702-216-5834 office 702-216-5833 office
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