Promotional pack

Amelia LohanContour Fashion

DEVANT Lingerie

Contents

DEVANT Lingerie

Company ProfileOur PhilosophyMood BoardStyle Boardillstration BoardsMarketing Promotion - InstoreMarketing Promotion - online

Company Profile

DEVANT Lingerie

British lingerie brand Devant, is a brand that design and manufacture fashionable, beautiful front fastening bra’s for women who have di�culty with fastening a standard bra.

This concept has been founded by our dragon den project group. The idea has come from research into what is missing from the British lingerie market. From this we found that there is a very small verity of front fastening bras

on the market and the ones that are available are un�attering and very much undesirable.

We as a brand aim to source British products and yet we will be manufacturing in the far east. All the designing and trending will be done in the UK as we are a small company at the moment.

DEVANT Lingerie

Our Philosophy We aim to design and make gorgous front fastening bra’s for women who struggle with theis

bra’s, as their current options onf the market are very un�attering and dont make the cus-tomer feel comfortable in their lingerie.

We at Devant aim to change this by o�ering a number of ranges of beautiful front fastening bra’s with matching briefs. These ranges will be in three stages, depending on how long the customer

will need the bra and how much support they will need.The �rst will be the cheapist, this will have a simple fastening on the front and will be for custom-

ers that will not need the bra for a long period of time, i.e a broken arm.The next range will be a stronger fastening, a spring hinge, this will be for customers that will ne

the bra for longer, i.e athritus.The last range will be the most expensive and will be for the very long term customer. This range

will have a srong magnet connecting the front and will come with a swipe that will relice the magnet.

DEVANT Lingerie

Quietude...

DEVANT Lingerie

DEVANT Lingerie

DEVANT Lingerie

DEVANT Lingerie

Clean and simple

Our display in department stores

DEVANT Lingerie

DEVANT Lingerie

DEVANT Lingerie

DEVANT Lingerie

DEVANT Lingerie

We aim to design and make gorgous front fastening bra’s for women who struggle with theis bra’s, as their current options onf the market are very un�attering and dont make the cus-

tomer feel comfortable in their lingerie.

We at Devant aim to change this by o�ering a number of ranges of beautiful front fastening bra’s with matching briefs. These ranges will be in three stages, depending on how long the customer

will need the bra and how much support they will need.The �rst will be the cheapist, this will have a simple fastening on the front and will be for custom-

ers that will not need the bra for a long period of time, i.e a broken arm.The next range will be a stronger fastening, a spring hinge, this will be for customers that will ne

the bra for longer, i.e athritus.The last range will be the most expensive and will be for the very long term customer. This range

will have a srong magnet connecting the front and will come with a swipe that will relice the magnet.