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© 2013 Cisco and/or its affiliates. All rights reserved. 1

Working Togetherwith Cisco DevNet

© 2013 Cisco and/or its affiliates. All rights reserved. 2Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2

Cisco @ MicroStrategy World Conference

“Many agree that the strategy and success with developers and ISVs could be the most interesting Cisco story of the next five years.

If applications are built and optimized for Cisco's network, it places them in an enviable position.”

-IDC


BackgroundThe original Cisco Developer Network (CDN) program was a partner program and a developer community combined

58,000 users, 124 forums, 80% using 20% of site .

Developer Program

Partner Program

FY14: decision to divide the two programs


The charters and components of a successful program

Partner ProgramDeveloper Program

To deliver resources to a community of developers so they can develop or integrate with Cisco technologies

with ...

To qualify and reward ISV / Tech partners to engage with Cisco and drive an integrated solution GTM with our global resale and cloud partner communities.

Tools / support (APIs and SDKs)

Education (training and tutorials)

Development Environment (Sandbox)

Community (Gamification, Social Media, Events, Forums)

Qualification, testing and certification

Branding and marketing (Solutions Catalog / Market Place)

Rewards and other benefits (NFR, JMF, incentives, rebates, Solutions Plus, Partner Program Alignment

with ...

developer.cisco.com cdn.cisco.com


The plan

Partner ProgramDeveloper Program

Cisco DevNet

Launches November 15 2013

DevNet will focus on recruiting and enabling developers.

New platform with developer- specific User Experience.

Forums will consolidate from 124 forums to 1 forum with sub areas of interest

Communities will tie into Cisco Communities

CDN (to be re-named)

The Partner program will focus on qualifying and rewarding ISV / Tech partners to engage with Cisco

To drive an integrated solution GTM with our global resale and cloud partner communities.

Will continue until re-launch in March 2014 (tbc)


A seamless Partner and Developer experience

Visit DevNet

October 22

Joint email going to all of the existing partners

and community members


Cisco DevNet: Quick Start

What is Cisco DevNet? Who is it for within Cisco? Is it also a partner program?

Is Cisco DevNet just a website?

Is it replacing Cisco Developer Network (CDN)?


Your technology positioned and communicated through the DevNet website

A program manager

Building and maintaining of DevNet site

Building and maintaining of developer artifacts

The building and maintaining of a sandbox

Developer support

A developer community

Marketing to that community

WebEx developer sessions and VOD production

Search Engine Optimization (basic plus enhanced if needed, at extra cost)

Search Engine Marketing (if needed, at extra cost)

What are the available services from Cisco DevNet?


The website: the developer is our customer

... learned lessons from CDN and examined the 139 tech centers within Cisco ...

... broken them down, filtered and put them in a taxonomy ...

... to create something to inspire and empower a community of enterprize developers …

... with developer-friendly tools and sandbox environments, leading to innovative collaboration with Cisco

We’ve studied examples of good developer programs ...


Full text site search

‘Filter & Find’ ‘Filter & Find’

results

The website: revolution and evolution

Traditional navigation

menus

Hero messaging with link to partner site

Links between Cisco DevNet site and Partner site


The complete taxonomy

Example of drill down to Level 3 sites: Jabber SDK for webJabber Guest SDKJabber SDK for mobile

Level 0

Level 1

Level 2

Cisco DevNet

Networking

Application Networking Services Cisco ONE

Energy Industry Media

Mobility Network Management

Routers & Switches Security

SMART+Connected

Communications & Collaboration

Call Control Contact Center

Endpoints Jabber

Management Recordings

Telepresence Voice Mail

WebEx

Data Center

Flexpod Storage

Servers System Management


Networking

Application Networking Services Application Networking Manager (ANM), Application Visibility & Control (AVC)

Cisco ONE oneController, onePK

Utilities Industry Connected Grid, Field Area Networks (FAN), Smart Grid Management and Security (SGMAS), Transmission and Distribution (TAD), Utility Enterprise and Grid Operations (UEGO), Cisco-enabled Grid Devices (CEGD)

Media Digital Media Suite API (DMS), Media Services Proxy (MSP), Medianet, Medianet - System Management, Media Services Interface (MSI), Management (MSI), Videoscape Soft Client, Videoscape Voyager Vantage (VVV)

Mobility NEW CMX, Compatible Extensions (CCX), Mobile Collaboration Management Services (MCMS), Mobility, Mobility Services API, WCS, API for Guest User Administration (GAP)

Network ManagementPRIME (all of the Prime Tech Centers), Acceleration & Optimization (ACOZ), NetFlow Generation Appliance (NGA), Intelligent Automation for Cloud (IAC), Cloud and Systems Management , Network Analysis Module (NAM), XDE SDK, Carrier

IP NGN Management Solution, XML Management Interfaces (XMLMI)

Routers & Switches Energywise, SDK, Nexus 1000, Nexus 7000, Universal Power Over Ethernet (UPOE)

Security Physical Security Community, Security Data Logs, Security Management, Identity Security Engine

SMART+Connected

Networking taxonomy in detail



Call Control

Gatekeeper TMP API, JTAPI, TAPI ,UC Express Services Interface, Web Dialer, Unified Communications Manager SIP (SIP), Unified Routing Rules XML Interface (CURRI), IME/VIPR (End of Life), Voice Gateway API (VGAPI)

Contact Center

Contact Center Solutions, Packaged Contact Center Enterprise, Contact Center Enterprise (GED-125), Contact Center Express Configuration API, (UCCXAPI), Contact Center Express CTI (UCCXCTI), Contact Center Express Scripting (CCXS), CTI Server Protocol (GED-188), Enterpise Application Gateway Protocol (AGP), Contact Center Reporting (CCR), Finesse, SocialMiner, Customer Voice Portal (CVP), Computer Telephony Integration Object Server (CTIOS) Toolkit

Endpoints

DX600 Series, Extension Mobility API (EMAPI) , Headset/Handset API, IP Phone Services (IPPS), Java MIDlet API (JMAPI), UC Accessory Manager, UC Voice, Virtual Office (CVO)

Jabber

Jabber Guest, Jabber SDK for Web, AJAX XMPP Library (XMPP)

Management

Administrative XML (AXL), Serviceability XML, HCS Developer, User Data Service API (New), Platform Administrative Web Services (PAWS) Developer

Recordings

MediaSense (MediaSense)

Telepresence

Telepresence, Unified Presence APIs (CUPAPI), Telepresence Developer, Telepresence AV Integration Accreditation System, Telepresence Exchange (CTX), Telepresence Integrated Codecs Solutions, Telepresence Reporting API (TRA), Telepresence Scheduling AP, Interactive Experience Platform (IEP)

Voice Mail

Unity Connection (CUC)

WebEx

WebEx Web Conferencing Developer

Communications and Collaboration taxonomy in detail


Data Center

Flexpod

Flexpod Management

Servers

B Series, C Series, E Services

System Management

Unified Computing UCS Manager, Microsoft, HP Open Manager, IBM Tivoli, Symantec

Virtualization

VMware

Data Center taxonomy in detail


One way of navigating through the site …

Explore Networking(level 1)

Networking Overview(level 1)

CiscoOne Overview(level 2)

To the onePK area(level 3)


Phase 1: November 15: for all existing CDN tech centers

Four of the existing level 3s (CDN tech centers) are all being integrated with the new look and filter & find’ functionality:

Jabber SDK for webWebExonePKXNC (being created)

The remaining 134 level 3s will be moved across as they are, without the new navigation or filter & find’ functionality

These and other level 3s will be introduced fully into Cisco DevNet over the following 12 months

Cisco DevNet

Networking

Application Networking Services Cisco ONE

Energy Industry Media

Mobility Network Management

Routers & Switches Security

SMART+Connected


Call Control Contact Center

Endpoints Jabber

Management Recordings

Telepresence Voice Mail

WebEx

Data Center

Flexpod Storage

Servers System Management


The Developer Deliverables: providing consistency for developers across all APIs


What does the developer want … irrespective of the API?

A clear journey from initial interest to completion of project

Consistency in terminology: e.g API docs, Quick Start, sample app Consistency in format of tools: e.g doc management / videos

To spend their time working out the technology and not the tools


What are we striving towards?

Five steps for the developer: Get Interested > Get Engaged > Get Set Up > Get Developing > Get Debugging

A set of clear Developer Deliverables in similar formats across all Cisco APIs … where possible

… with duplication of information removed between the tools


Overviews

Technical Overviews

Use Cases

Quick Start Guides

Code Samples

API Guides

Sandboxes

API References

SDK

Tutorials

FAQs

Support

Knowledge Base

Forums

Get Interested Get Engaged Get Setup Get Developing Get Debugging


Cisco DevNet Sandbox offeringAn easy-to-access virtual Cisco Development Lab …

Sandbox in the cloud with aseamless developer experience. * Learn APIs

Design

Develop

Unit Test

System Test

QA

Deploy

Support\

A Typical Development

Cycle

* There may be a charge for this


Getting up-and-running with Cisco DevNet

Site content creation and updates

Ongoing technical doc re-purposing

Sandbox management

Developer Feedback / input on tech docs

Community Management and tech support

DevNet manage, develop and monitor

the program

Managed by DevNet with input and feedback from all stakeholders

DevNetproposal

For example …

Program Management

Content updating or creation

SDK and reference APIs creation

Training (modules, video creation)

Sandbox needs

Tech support needs

Proposed byDevNet team

DevNet / BUagreement

Sources identified for the following

Website content and positioning

Sandbox infrastructure funding

Tech support

Document re-writing

SDK / API documentation

Agreed betweenDevNet team and BU / TG

Requirements Gathering by DevNet

Gain input from BU Product Management

Interest form is completed by BU

Web Content scope assessed

Community Marketing needed?

Technical docre-purposing needed?

Training materialre-purposing needed?

Core Support resources needed?

Sandbox ?

Assimilate info from Cisco sources

Tech briefings from Cisco if needed

Review existing internal and external training collateral/ curriculum and documentation

Understand development environment requirements and existing tools

Gain input from Engineering

DevNetgets to grips with

the technology


The DevNet Cook Book

Your guide to Cisco DevNet ...

All the recipes you need to ensure a successful engagement with developers through Cisco DevNet.

The Cook Book will detail the services we provide, the tools and services to be developed, with clear details of what we’ll need from you to provide you with the full Cisco DevNet experience.


For any Business unit with an existing Tech Center within CDN

Provide a few details about yourselves and your technology by November 4.

Please complete this short form

We will then get back in touch with you to complete the full on-boarding process

Two next steps by November 4…

1

2 Make any final changes to your Tech Center by November 4.The site will be frozen between November 4 and November 15.

http://www.smartsurvey.co.uk/s/ciscodevnet


Please let us know

Any Questions?

Contact Ravanne Harris from KPI [email protected]

mailto:[email protected]

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