Dev Nest Presentation - Terence Eden

1

@InMobiDeveloper #DevNest

The World’s Largest Independent Mobile Ad Network

Twitter DevNest London

2


About Me!

● @edent (personal)

● @InMobiDeveloper (Work)

● Developer for http://code.google.com/p/dabr/ mobile web Twitter client

● Blogs at ● http://shkspr.mobi/blog (personal)

● http://www.inmobi.com/inmobiblog/ (work)

● Developer Relations at InMobi● I want your brains

● Mmmmm brains....

http://code.google.com/p/dabr/

http://shkspr.mobi/blog

http://www.inmobi.com/inmobiblog/

3


Global Mobile Advertising

Why you can't just rely on US & EU for revenue

4


Let's Cut To The Chase...

5


This is what we do...

AKA “Obligatory Angry Birds Slide”

6


• 35 Billion impressions / month• 9 Offices• Live in 125 countries

• 10,000+ Advertisers & Publishers• 250 Employees• 315 Million Consumers Reached

We Are a Global Mobile Ad Network

San Francisco

London

Nairobi Singapore

Bangalore

Tokyo

New York

Sydney Johannesburg

7


Smartphone Examples

8


iPad Examples

9


What About Twitter?

10


Speed15,000 Ads Per Second / 20 MS Server Response Time

InternationalManage Campaigns in Multiple Regions

Scale35 Billion Mobile Ad Impressions Served Monthly (3.5 Billion Europe)

AnalyticsUnderstand What’s Going On With Reporting

InnovationRich Media / Video / HTML 5

Some Technical Information

11


What Does This Mean For Twitter Devs?

● Twitter has world wide appeal

● Mobiles are a world wide phenomenon

● InMobi can serve adverts everywhere● (including Iraq, Antarctica, and Belgium)

● Don't restrict yourself to just English speaking countries

● Look beyond EU / USA

● Develop Local – Earn Global

12


Number Crunching

● These are all from real Twitter API developers

● Anonymised for commercial sensitivity

● Numbers have been rounded

● Representative Samples● (i.e. I've pulled the ones which make the best examples)

13


Country Ad Requests Ads Served Clicks Revenue (USD)

UK 565,000 200,000 1,050 $190.00

South Africa 41,000 37,000 250 $25.00

Indonesia 194,000 127,000 300 $15.00

Saudi Arabia 40,000 12,000 150 $10.00

Germany 29,000 18,000 50 $10.00

USA 487,000 32,000 150 $5.00

Singapore 35,000 34,000 100 $5.00

Australia 20,000 6,000 50 $5.00

India 31,000 30,000 100 $5.00

France 10,000 7,000 50 $5.00

A Twitter Mobile Website (Daily)

Representative sample

14


Country Ads Served Revenue (USD)

Japan 8,930,000 $4,800.00

Mexico 1,150,000 $700.00

USA 1,740,000 $700.00

Indonesia 4,110,000 $600.00

Argentina 560,000 $600.00

UK 1,820,000 $600.00

Singapore 1,340,000 $400.00

Brazil 730,000 $300.00

Thailand 370,000 $200.00

Malaysia 410,000 $200.00

Venezuela 290,000 $100.00

Colombia 80,000 $40.00

India 230,000 $30.00

Philippines 300,000 $20.00

Saudi Arabia 220,000 $10.00

Kuwait 150,000 $10.00

Puerto Rico 50,000 $10.00

Kenya 20,000 $5.00

A Twitter Mobile App (Monthly)


15


Country Ads Served Clicks Revenue (USD)

Indonesia 69,620,000 24,800 $1,050.00

Mexico 8,010,000 2,700 $300.00

Netherlands 3,510,000 1,200 $75.00

Brazil 2,430,000 1,000 $75.00

India 2,090,000 2,300 $75.00

Kenya 2,060,000 6,800 $300.00

USA 1,910,000 1,200 $150.00

South Africa 1,910,000 2,300 $450.00

Nigeria 1,650,000 2,800 $50.00

Venezuela 790,000 900 $50.00


Targeted Twitter Mobile App (Monthly)

16


● There's a bunch of users you're probably not targeting

● I18N is hard – and expensive – but it's worth it

● EU / USA getting saturated

● Untapped potential in developing economies

● Lower CPC – but billions of potential customers

The World Is A Big Place

17


Research Services

• Monthly Network Research Report• Third Party Research Capabilities

• Global Consumer Perspective on Mobile Advertising• Global Consumer Perspective on Mobile Shopping and Commerce• Youth Advocacy in the Age of Mobile

• Market Independence

www.inmobi.com/research latest consumer insights & global view of mobile usage

http://www.inmobi.com/research

18


Terence Eden+44 7717 512 [email protected]@InMobiDeveloper

Thanks

mailto:[email protected]

Dev Nest Presentation - Terence Eden

Technology

Transcript of Dev Nest Presentation - Terence Eden