Deutsche t
description
Transcript of Deutsche t
LIFE IS FOR SHARING.
(Competition Hits Deutsche Telekom)
Deutsche Telekom, a German telecommunications company .
formed as the former state owned monopoly Deutsche Bundespost was privatized
Deutsche Telekom was the monopoly ISP for the German Internet until its privatization in 1995
German government still holds a 15% stake in company stock directly, and another 17% through the government bank KFW.
In 2008, T-Online merged with T-Com to form the new unit T-Home.
Four Pillars
Deutsche Telekom (Facts & Figures)
Customers :
> 151 m mobile customers > 32 m fixed-line customers > 17 m broadband customers
Markets:
Presence in 50 countries Germany, Europe, USA: with own
infrastructure
Telekom in figures:
Revenue 62.7 bn € Among the Top100 companies (#89, Fortune500 list)
Employees:
Employees worldwide: 2,28,000
9,300 trainees
Strengths :
Established Business in EuropeGeographically Diverse BusinessTechnologyBrand Name Steadily growing customer base
Weaknesses :
Lack of Emerging Market exposure
High Debt Burden
Where do you think DT’s best opportunities lie for future profitability?
IP TV Service
IP Telephony
Optical Fibre/VDSL
Communication Services
Entertainment
IT Businesses with platform based IT products
Network Service
Connected Home
Machine to Machine Communication
Partner for Business Customers
Internet Partnerships
Challenges faced
• Intense competition in its core fixed-line business
• Intense competition in the growing wireless market
• Massive debt
Is there anything Deutsche Telekom can do to prevent further erosion of its position?
• Aggressive pricing in fixed-line business• Strengthen position in the broadband market
and the growing demand for its DSL products in terms of improving the quality of customer service.
• Customer-oriented strategy, with more competitive product offers and services tailored to customers' needs, backed by top network quality and improved efficiency