Deutsche Börse Cloud Exchange - Presentation

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Deutsche Börse Cloud Exchange AG

First vendor-neutral platform for IaaS cloud

computing products

June 2013

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Deutsche Börse Cloud Exchange AG 1

What if Deutsche Börse AG

standardised IaaS products

and turned computing power and

data storage into a commodity?

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Agenda

1 The role of exchanges today

Example: European Energy Exchange (EEX)

2 IaaS resources as an exchange-traded product

3 Deutsche Börse Cloud Exchange AG – offering and functional overview

4 Contact details


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Electricity traded at the european energy exchange –

the first artificial product that’s traded on international exchanges

producer transformer consumer

resource production resource refinement resource usage

European Energy

Exchange

Why do market participants trade on an exchange instead of negotiating bilaterally?

Electricity value chain


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EEX serves as central trading intermediary…

standardised

trading platform

central clearing

intermediary

settlement

processes

standardised products

neutral price

determination

financial fulfilment

transparency

legal certainty

market surveillance

Electricity traded on an exchange

EEX

As neutral intermediaries, exchanges provide standardised services, processes and products for trading.


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… which connects all parties involved in the value chain.

price hedging

fungible commodity

availability

sales channel

fundraising

opportunities

risk sharing /

mitigation

future price

indications

EEX

Electricity traded on an exchange – benefit examples

Exchanges ensure market efficiency as sellers and buyers profit from strategic and infrastructural advantages.


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Agenda





4 Contact details


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Participants at Deutsche Börse Cloud Exchange

cloud provider cloud broker cloud consumer

resource production resource refinement resource usage

Why would market participants want to trade on an marketplace instead of negotiating bilaterally?

IaaS products value chain

Deutsche Börse

Cloud Exchange


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Cloud Exchange standards:

products

legal

SLAs

settlement & monitoring

Shorter time-to-market when trading via


DB

CE

wo

rkfl

ow

1. admission

requirements

2. neutral cloud

architecture

software

setup

Any seller is able to

contract with any buyer

and vice versa.

on-demand resources

contracting

in less than 60 seconds

bilate

ral w

ork

flo

w

old

1. RFI/ RFP 2. legal

assessment

3. SLA

establishment

4. monitoring

non-neutral, non-

portable

high cost of sales / procurement (recurring)

up to 1.5 years duration

to close contract high monitoring costs

new

3-6 months 3-6 months 3-6 months

An IaaS resource Marketplace will simplify the existing bilateral workflow enormously.


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Agenda





4 Contact details


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Deutsche Börse Cloud Exchange AG covering full value chain

trading settlement

SLA surveillance

admission

financial fulfilment

Cloud Management Software (Zimory manage)

Cloud Management Software (Zimory connect)

sell-side*

buy-side*

Overview of the Deutsche Börse Cloud Exchange

cloud consumer

cloud broker cloud consumer cloud provider

cloud broker cloud provider

Deutsche Börse

Cloud Exchange

*Market roles defined as in NIST SP 500-292


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Modular product offering guarantees both flexible

and standardised resource trading

1. Asset class

storage

compute

2. Parameter

allocation model

location of

product

open end

fixed end

Frankfurt

London

…

3. Service level agreement

SLA1

SLA2 SLA3

premium high medium

Asset class Time parameter Service level agreement

storage

compute

fixed end

open end

Location

parameter

location A

…

location A

…

SLA 1

SLA 2

SLA 3

SLA 1

SLA 2

SLA 3

fixed end

open end

Various combinations lead to different time-based contract offerings

+ +


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Intuitive navigation bar enables quick access to all

trading-relevant information, e.g. order book overview.

View own orders sorted by sell and buy orders.

The order book detail view lists all buy and sell orders

placed for a specific contract.

Trading cloud capacities as easy as online banking

Example for Cloud Exchange trading GUI – order book / orders / trades

Each successfully matched order is considered a trade.

Own Trades allows you to see trade details such as

execution price.


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Major project milestones and outlook

1. spot market

2. derivatives market

Launch planned early 2014 Launch planned in 2015

mark

et

pen

etr

ati

on

immediate delivery of

capacities

physical settlement

flexible allocation of

capacities

spot pricing

short-term disposition

referenced price

delivery of capacities

on agreed date

physical or cash

settlement

hedging of future

demand

future price indication

risk management

speculation

Milestones Roadmap for DBCE

market with trades sold

for cash and (almost)

immediate delivery

market with gap

between trading and

delivery, used to hedge

future demand

Q2 2013

Q3 2013

10 2012

Q1 2014

Q1 2013

Project kick-off

Prototype available

Simulation environment

ready

Product specifications

finalized

Go live spot market

Q4 2013 Testing phase finished

Q2 2013 DBCE AG founded


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Agenda





4 Contact details


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Deutsche Börse Cloud Exchange

Contact details

Sebastian Zilch

Head of Business Development


Mergenthalerallee 55-59

65760 Eschborn

Germany

Phone +49-(0) 6196-204 84 - 19

Fax +49-(0) 6196-204 84 - 20

E-Mail [email protected]

Deutsche Börse Cloud Exchange - Presentation

Business

Transcript of Deutsche Börse Cloud Exchange - Presentation