Detroit - I'm a Believer Presentation
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Transcript of Detroit - I'm a Believer Presentation
Mission Statement:
The “I’m a Believer” campaign is a regional marketing initiative focused on changing the hearts and minds of area residents, encouraging volunteerism to revitalize the City of Detroit.
Advertisement 48 Billboards
Print AdsOnline Ads
TV & Radio PSAs**Played more than 80,000 times on TV
Mayor Dave Bing – Believer Mayor of Detroit
Mitch Albom - BelieverAward-winning Journalist Detroit Free Press
Monica Gayle – BelieverNews Anchor – WJBK Channel 2
Chief Ralph Godbee, Jr. - Believer
City of Detroit Police Chief
Carmen Harlan – BelieverNews Anchor – WDIV Channel 4
L. Brooks Patterson – BelieverOakland County Executive
Dick Purtan – BelieverDetroit’s Most Recognized Radio Personality
Ro Spit – BelieverEntertainer and Entrepreneur
Kym Worthy - BelieverWayne County Prosecutor
Paul W. Smith - BelieverOn-Air Personality – WJR Radio
Trick Trick - BelieverProducer and Entertainer
Mark Hackel – Believer Macomb County Executive
Robert Ficano - BelieverWayne County Executive
Diana Lewis - BelieverNews Anchor – WXYZ Channel 7
Public Service Announcements
Detroit Media Personalities – 15 seconds
Campaign Personalities – 30 secondsCampaign Personalities – 15 seconds
Campaign Personalities – 15 seconds
Public Service Announcements
Kym Worthy “No one is above the law.” Mitch Albom “Mayor Bing can’t do it alone.”
Mayor Bing “Who wouldn’t want a job like that?”Campaign Personalities - 30 seconds
Public Relations
Front Page Coverage
Editorials
Feature Stories
Radio & TV Features
“I’m a Believer” on Radio & TV
WWJ Interview with Mayor Bing
Campaign mention on WWJ
“Believer” on WXYZ Channel 7 “Believer” on WJBK Channel 2
"Believer" on WDIV Channel 4
“I’m a Believer” on TV“Believer” on WXYZ Channel 7 “Believer” on WWJ TV