Detikcom Portal Publishing
51
pages of Detikcom Portal Publishing Manager Mid‐Year Business Meeting Presentation Lombok, June 22th 2008 [some pages of this presentation are unpublished due to my corporate policy]
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This is my presentation as a Portal Publishing Manager (2008 Mid-Year Business Meeting at Lombok Island - Indonesia).
Transcript of Detikcom Portal Publishing
pages of Detikcom Portal Publishing Manager Mid‐Year Business Meeting Presentation
Lombok, June 22th 2008
[some pages of this presentation are unpublished due to my corporate policy]
Seat back and relax…
of Detik Family reborn
successfully!successfully!
finished right on or before
due date!due date!
new features/contents added on
each canaleach canal
Th h t d li dThese are what we delivered...
This is how we worked...
user
User User
user
Portal Publisher
Online Application
publisherapplication
Creative D i
Stake H ld DesignHolder
creativestakeholder
1010Years ago,
Detikcom was born as a lonely
goldfishgoldfish
10Years after that,
some new friends came…
Compete each other to become:
‐ the highest‐ the fastest
‐ the strongestthe strongest
We have to win the competition…..
How?
First…
To GOD we prayTo GOD we pray
To ALEXA we trust
Pageviews is equal toPageviews is equal to
XNumber of “good” pages Number of “loyal” visitors
XNumber of good pages Number of loyal visitors
Number of “good” pages l dare related to…
Human Interest
SituationsSituationsand the balance of
things…
of human resources…
Number of “loyal” visitors l dare related to…
Experiencesp
to their spirit mind and bodyto their spirit, mind and body
I said: “Web 2.0i ”experiences are…”
InformedInformed BelieveBelieve E dE dInformedmore than
Informedmore than
Believemore than
Believemore than
Engagedmore than “ i i ”
Engagedmore than “ i i ”“know”“know” “trust”“trust” “participate”“participate”
Beware of :Beware of :Brand Trap‐ Brand Trap
‐ Cohort Trap
Brand Trap!Brand Trap!
Q1: how strong:Q1: how strong:
[some contents of this page are unpublished due to my corporate policy]
Go brush your teeth…
Q2: what isQ2: what is…
[some contents of this page are unpublished due to my corporate policy]
Go wash your hairGo wash your hair using….g
No?No?
Yes?Yes?
PepsodentPepsodentvs
LifebuoyLifebuoy
Cohort Trap!
Y XYear X
Media
Teenager Yuppies Mature
Y X 10Year X+10 (expectation)
Media
Teenager Yuppies Mature
Y X 10Year X+10 (trend)
Media
Teenager Yuppies Mature
What are we going to g gdo about their youth?
Digital Native…
h fTheir references areare…
Their tools are…Their tools are…
OK. No more bullshit, please!
1. Products Enhancement
2 M k E h2. Markets Enhancement
3 Experiences Enhancement3. Experiences Enhancement
1. Products Enhancement
[some contents of this page are unpublished due to my corporate policy]
2. Markets Enhancement *
*) support to other division[some contents of this page are unpublished due to my corporate policy]
3. Experiences Enhancement *p
*) support to other division[some contents of this page are unpublished due to my corporate policy]
Let’s go get more traffics…
Let’s go get more revenues…
