DETERMINING THE EFFECTIVENESS OF PERSONALITY ANALYSIS IN THE

INDIAN TRAINING INDUSTRY

A Case Study on NIIT and Brainware

GROUP A (SECTION A) (2015-2017)

BATCH: PGDM 05 AND PGPM-IB 01

OBJECTIVE OF THE PROJECT:-

• The purpose of the study is to understand valuable insights into a person’s job fit and how they are likely interact with co-workers, managers and beneficiary. • It can be used by the administrators to understand the personality of employees and the senior level executives in the training industry. • It aims to focus on the positive and negative impact on the training industry. The administrator can initiate necessary measure towards the betterment of the organization.

Why we have chosen NIIT and Brainware

for these project?

NIIT:-

• As a corporate training company and industrial training company, it has customized programs for both large and small enterprises.

• Flagship multi-disciplinary course offerings include the industry-endorsed program, a set of post graduate programs for students.

• For growth and career development, NIIT has been ranked as the 4th best company in India.

BRAINWARE:-

• Full-fledged IT solutions company that is capable of offering a wide portfolio of services.

• Employability skills' – a well-balanced conglomeration of communicative skills, presentation ability, presence of mind and in-depth technical knowledge.

• Ranked 3rd in Eastern India in terms of “Quality of Training”.

Organizational Structure of NIIT

Organizational Structure of Brainware

DATA COLLECTION:-

SAMPLE SIZE:

1. Senior Management Officials – 5 for NIIT and 4 for Brainware.

2. Junior Management Officials and employees – 18 for NIIT and 18 for Brainware.

METHODOLOGY:

1. We had taken personal interview with the Managers of NIIT and Brainware.

2. We had made a survey consisting of various personality and development related questions for determining the effectiveness of personality in junior level employees.

Satisfaction level of the employees in the company?

Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied0

2

4

6

8

10

12

14

NO

. OF

EMPL

OYE

ES

Amount of task their position requires?

A B C0

1

2

3

4

5

6

7

8

9

NO

. OF

EMPL

OYE

ES

A. Too manyB. EnoughC. Not Enough

How many times do the company conduct a personality test for the employees?

Yearly Quartarly Half - Yearly Monthly0

0.5

1

1.5

2

2.5

3

3.5

NIIT

No.

OF

MAN

AGER

S

Yearly Quartarly Half - Yearly

Monthly0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Brainware

No.

of

MAN

AGER

S

How do the company use the results of the personality test for?

COMMUNI-CATION SKILLS

PATIENCE ABILITY

PERSONALITY0

1

2

3

4

5

6

NIIT

NO

. OF

MAN

AGER

S

COMMUNICATION SKILLS

PATIENCE ABILITY PERSONALITY0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

BRAINWARE

No.

OF

MAN

AGER

S

STRENGTHS

Good teaching experience and qualifications Cooperative & Collaborative

Good task oriented skills Excellent communication skills

Good at working aloneHave clear idea

WEAKNESSES

Poor typing / computer skillsCan be difficult to manage

Poor detailed planning skillsPoor paperwork/ personal organisation

Over thinking

OPPORTUNITIES

To get career start in the right placeNew Challenges

Experience in a different environmentNew career direction

Wide career prospects

THREATS

No specific training qualificationsLittle experience of training adults

Too many trainers going for the job?No management experience

Over Analysing

SWOT ANALYSI

S

FINDINGS AND INFERENCES

• Both the organizations, NIIT and Brainware try very hard to train their employees by providing them training on different skills, so that they can deliver up to the expected level.

• They also use different types of test to judge their employees. Feedback is a major part of training industry. They conduct regular feedback from their beneficiaries to see what going on in both the organizations. They use this feedback for evaluation and appraisal of their employees.

• Form the employee’s point of view they are happy to work in the respective companies. They also feel that both the organization do not provide them with too much of work pressure. This also makes them actively participate in the other activities of their respective organizations.

RECOMMENDATIONS

• Both NIIT & Brainware should conduct personality tests of their employees more often.

• The organizations should take heed of the conflict management within the organization.

• They should conduct some standardized personality test like MBTI or FIRO-B for the employees in order to have a standardized result.

• Both NIIT & Brainware are found to be easy going with the employees, this is good for the industrial harmony but may lead to reluctance. Therefore a bit more pressure and strictness will be healthy for both organizations.

Thank you