Details Make the Difference, Web Design World 2008, Boston
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Transcript of Details Make the Difference, Web Design World 2008, Boston
Details Make the Difference
» Dan RubinSidebar Creative
Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Me, according to nGen works @ http://happywebbies.com/
Hi!
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Web StandardsCreativity
Dan Rubin(and 9 other guys)
by
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
✓ Proportional design✓ Borders, lines and layer modes✓ Texture, Depth and Light Effects✓ a bunch of other interesting stuff
What we’re talking about:
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Why are we here?
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Details define howa design feels.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
It’s all about balance.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Proportion
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Create patterns for margins and padding.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
CNN.com margins, padding, borders:
6, 12, 18px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
12px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
12px
12px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
6px
6px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
18px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
p.s. their body copy defaults to 12px
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Why should we love patterns?
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Patterns make it easier to do the right thing.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Typography
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Use relative text sizes to create balance.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
9121518212436
Relative text sizes create balance
Relative text sizes create balance
Relative text sizes create balanceRelative text sizes create balanceRelative text sizes create balanceRelative text sizes create balanceRelative text sizes create balance
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Range kerning
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
aka “tracking” or “letter-spacing”
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Pretty Type
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Don’t be afraidto experiment.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Gradient Overlay: White to Black, 20% OpacityStroke: White, 5px, 20% OpacityInner Glow: White, Screen, 5px, 60% Opacity
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Grids
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Using grids removes the guesswork.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Grids are just anothersimple pattern.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Grid = Boxbreak out of it.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Remember, grids are just helpful guides.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Texture
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Reality is rarelysmooth.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Add subtle textureto your designs.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Lines & Gradients
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Layer Styles
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Layer Styles(patterns strike again)
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Tactile
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Invite peopleto touch your GUI.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Depth
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Add dimension to improve recognition.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Light Effects
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Almost any imagecan create an effect.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Photo: sxc.hu #1005399
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Darken
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Multiply
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Luminosity
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Putting it to use
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Fixing Fox.
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
But wait,there’s more...
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
http://superfluousbanter.org/presentations/2008/
(download the slides here)
©2008 Dan Rubin » http://superfluousbanter.org/presentations/2008/
Details Make the Difference Web Design World Boston, 2008
Q&A