Destination management

DESTNATION AUDIT: A CASE STDUY BASED ON MONAMOTI

Destination Audit: A case study based on Mainamati, Comilla.

Based on a Study ofDestination Management

Course Code:THM-314

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REPORT ON

“Destination Audit: A case Study based on Mainamati, Comilla”

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SUBMITTED TO

Mr. Mohammad Ruhal Amin

Assistant Professor

Department of Tourism and Hospitality Management

University Of Dhaka.

SUBMITTED BY

Ashif Mohammad Rabbi -22

Md. Golam Rabbani -51

Jayanti Das Jaya-59

Tanzia sabrin Misu -72

Mohammad Zahedul Islam -87

Ummay Salam Soma -91

Jaed abdul Alim -103


Department Of Tourism and Hospitality Management

University of Dhaka.

L E T T E R O F S U B M I S S I O N

08th June, 2014

Mr. Mohammad Ruhal AminAssistant ProfessorDepartment of Tourism and Hospitality management.Faculty of business studyUniversity Of Dhaka.

Subject : Submission of Report.

Dear Sir,

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DATE OF SUBMISSION

08th june, 2014


By the grace of Almighty Allah, the most benevolent and merciful, We have been successful to complete this report.

Here is the report on “Destination Audit: A case study based on Mainamati,Comilla”. It gives us immense pleasure to submit the report to accomplish the partial requirement of B.B.A program. Preparing of this report helps us to gather experience and knowledge that would be needed for us to meet today’s challenging job market. My effort will be highly glad if any one find it interesting and a effective one.

We sincerely believe that the findings of this report may help to the academicians, students, researchers as references. For any kind of explanations and clarifications of any part of this report, please make me oblige by contact. I sincerely hope this report will receive your attention and approval.

Sincerely yours

Md.Golam RabbaniRoll: 51Roll: 51BBA, 5BBA, 5THTH Semester SemesterDepartment of Tourism and Hospitality Management Department of Tourism and Hospitality Management University of Dhaka.University of Dhaka.

A C K N O W L E D G E M E N T

On the very outset, We would like to express our deepest gratitude to Almighty Allah for bestowing me the ability to complete the Report on “Destination audit: A case study based on Mainmati, Comilla ”

We would like to express our gratitude to all the people that were involved both directly and indirectly in the preparation of this report. I apologize to the people

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whose names that I have not mentioned, and their contribution is highly appreciated by me.

My heartiest gratitude to all whom have successfully, sincerely and constructively assisted me in preparing this report in a benefiting manner. I would like to extend thanks to the honorable Course teacher Mr.Mohammad Ruhal Amin for his guidelines and valuable insights regarding the preparation and completion of the report. More specifically, I would like to thank him for imparting his time and wisdom.

Finally, We want to thank our parents and my friends whose influence and inspiration has enabled us to complete this report. At last we will be grateful to those persons who read this report and who shall get benefit from this report at present and in future.

E X E C U T I V E S U M M A R Y

Tourism is one of the major economic toll of the world. It contribute the 5% GDP in the world economy and create 1 job from 10. In research it prove that invest tk One Lack in tourism industry create 45 job where invest Tk. One Lake in production creates 15 job.

This repot highlights on the compatibility of Mainamati as a tourist destination and we find out the destination through its Management compatibility that means its administrative boundaries and its Marketing compatibility that means the target

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audience and how attract and retain them through conserving the heritage, culture, environment and enhance the local people involvement.

This report cover the whole accommodation, transportation, food and shopping facilities and also the unique attribute of comilla which is COMILLAR RASMALAI AND COMILLA KHADI which is renowned not only Bangladesh but also all over the world that create a competitive advantage for Mainamati destination.

We emphasis to form a central LOCAL DESTINATION MANAGEMENT ORGANIZATION who is responsible to co-ordinate the whole destination and conserve the heritage site as well as the environment and rising awareness among host community and visitor to save the heritage site. They also play a role to stimulate the SMALL MEDIUM AND MICRO ENTERPRISE and establish a funding sources for them and involve the host community in decision making as well as economic activity.

C O N T E N T S

1.1 AN OVERVIEW OF MAINAMATI DESTINATION 7 1.1.1 INTRODUCTION 7

1.1.2 JOURNEY ROUTE 81.1.3 ATTRACTIONS 8-121.1.4 FOOD AND DRINKS 131.1.5 ACCOMODATION 14-15

2.1 THE DESTINATION MANAGEMENT ORGANIZATION (DMO) 16 2.1.1 THE DESTINATION MANAGEMENT ORGANIZATION 16 2.1.2 DESTINATION AUDIT OF MAINAMATI 16 2.1.3 OUR RECOMMANDATION 17

3.1 HERITAGE SITE 17 3.1.1 HERITAGE SITE 17 3.1.2 MANAGING HERITAGE SITE 17 3.1.3 DESTINATION AUDIT 17 3.1.4 OUR RECOMMANDATION 18

4.1 MARKET SEGMENT 19

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4.1.1 TARGET AUDIENCE 19 4.1.2 FOCUSED GROUP 19 4.1.3 PEOPLE WHO ARE ACTUALLY VISITING 19 4.1.4 MAJOR TARGET SEGMENT 20 4.1.5 OUR RECOMMANDATIO 20 4.1.6 SHOPPING FACILITYOF MAINAMATI 21-22

5.1 SUSTAINABLE TOURISM DEVELOPMENT 23 5.1.1 SUSTAINABLE TOURISM DEVELOPMENT MODEL 23 5.1.2 GUIDELINE FOR SUSTAUNABLE TOURISM DEVELOPMENT 24 5.1.3 DESTINATION AUDIT RECOMMENDATION 25

6.1 DESTINATION SWOT ANALYSIS 26 6.1.1 SWOT ANALYSIS 26-28

7.1 FUNDING SOURCES 29-30

8.1 HOST COMMUNITY INVOLVEMENT,PARTICIPATION AND BENEFITS 31 8.1.1 INVOLVEMENT AND PARTICIPATION 31 8.1.2 BENEFITS BY HOST COMMUNITY INVOLVEMENT 32

9.1 CONCLUSION 33

10.1APPENDIX 34

1.1 AN OVERVIEW OF MAINAMATI, COMILLA DESTINATION

1.1.1 INTRODUCTION

Bangladesh is a land of historical site which able to attract tourist as much as other country does. There are many more heritage site. Heritage is our legacy from the past what we live with today what we pass on to future generations.

Historical or natural places are often the main motivators for simulating travel to destinations. The worlds most visited attractions are natural features ,national parks, world heritage sites and other heritage resources.

Comilla is one of the region of Bangladesh which is full of historical attractions and able to attract tourist who loves to visit historical place.

We select three areas which are the most attractive place of comilla. They are

• MAINAMATI MUSEUM

• SHALBAN BIHAR

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• COMMENWEALTH WAR CEMENTRY

• BARD

COMILLA

Comilla was under ancient Samatat and Tripura State Named after “Kiamolonkia” or “Komolanko” from Chinese travelogue. From Eighth to Eleventh Century it was under Harikela; Deva and Chandra dynasty respectively History of Comilla Historical profile .

It came under the rule of East India Company in 1765. Tripura was formed as District in 1790 After the end of British Rule it was renamed as Comilla in 1960 Historical profile .

Comilla has a glorious History of politics, culture and administration More than 200 years old Comilla collectorate represents Central Government and serves local people through its decentralized wings Being a tourist place Comilla is always a good choice for visitors .

1.1.2 JOURNEY ROUTE

Tourist can easily go and visit comilla within a day. It can be a day tour. Journey can be start in the morning and tourist could return at night after visiting the area. It is only for 2 or 2 and half hours journey from Dhaka.

There are luxurious bus and train services are available which is comfortable for all kind of tourist.

By road: Tourist may take their own transport the way to comilla Mainamati. There are also available bus counter at komolapur. Some known bus services are-

• BRTC• ASIA LINE

• STAR LINE

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By rail: For Bangladesh railway Mohanagar provati, Godhuli, Upokul express and other mail trains are always available.

From mainamati: From mainamati there is available bus for

1.1.3 ATTRACTIONS

MAINAMAT SHALBAN BIHAR

The most attractive place for tourist. A Land Of Archeological Heritage SHALBAN BIHAR The site is the symbol of ancient civilization earlier than 3000 BC. Excavation work of this site started in 1955 and was carried on till 1968 Culture and Heritage.

Inbound tourists are the main tourist of this place. The people of comilla region or nearest place come to visit the place most often.

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Outbound or foreign tourist come mostly in winter season. As it is a historical place of Buddhist most of the tourist come here from Nepal , Bhutan, and people from Buddhist religion country.

Tourist mostly come here in group with family or friends to enjoy the wonderful site of this place.

VISITING INFORMATION

Mainamati shalban bihar is open every day between 08:00-12:00 and 14:00-17:00.

MAINAMATI MUSEUM

The mainamati museum is the most attractive place to visit. This is a Land Of Ancient Symbol ARCHEOLOGICAL MUSEUM, MAINAMATI KOTILLA MURA The museum was established in 1965 at the southern side of the Shalban Bihar Established

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in 7th Century. The symbol of three parts of the Buddhist tri-Jem namely Buddha (Knowledge), Religion (Justice), Association (discipline) Culture and Heritage.

Tourist may able to know the ancient story of this place by visiting this museum. This museum has collection of all kinds of instruments used by the people of this land.


Maynamati Museum is open every day except Friday Saturday 8:00-12:00am and 02:00-05:00pm.

COMMENWEALTH WAR CEMENTRY

A Land of Inspiration It is established on 5 acres of land within the Comilla Cantonment area. The bodies of 737 soldiers of various ranks and nationalities, who

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gave their lives for their mother land during the Second World War from 1939 - 1945 lies buried here. COMMENWEALTH WAR CEMETRY Culture and Heritage.

It is a nice scenic place with wonderful view.


Maynamati War Cemetery is open every day between 08:00-12:00 and 14:00-17:00.

BANGLADESH ACADEMY FOR RURAL DEVELOPMENT (BARD)

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An Icon of Role Model Bangladesh Academy for Rural Development ( BARD) BARD - originated in 1959 as a brainchild of Dr. Akhter Hamid Khan Culture and Heritage site.

The sprawling campus covers an area of 156 acres of land including undulating hilly terrain and valleys. A large part of the campus is orchards, vegetable farms, nurseries, parks and roads lined with shady tropical trees. The office and the residential buildings have been designed and located in harmony with the topography and surrounding landscape. The well-planned layout of the institution and green landscape give the campus a serene and idyllic beauty.

The Academy is famous for its evolved model “Comilla Approach to Rural Development” in home and abroad; and received National Award in 1986 for its remarkable contribution in Rural Development

VISITING INFORMATIONBARD is open every day between 08:00-12:00 and 14:00-17:00.

1.1.4 FOOD AND DRINKS

Comilla is famous for different kind of delicious foods and drinks. All most everyone around the country know about famous sweet of comiila.

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In attraction place:In attraction place there is no residential hotel but food like chips, biscuit, cake water and drinks are available.

Others:

1. " Bangla Restora " this hotel owner by best singer of "ASIF", it is infront of comilla zilla School.(non residential).

2. " Nurjahan hotel " is situated in comilla Paduar Bazar highway of Dhaka Chittagong. (Residential).

3. " Jur kanon hotel " is situated in comilla Shoa gong highway of Dhaka Chittagong. (non residential).

4. " Dina hotel " it is situated in comilla Kandirpar. (non residential).

5. " Yum-yum " situated in comilla Monohorpur, it is best of "Barger". (Non residential).

6. " Chondo mear hotel " Chondo mear Hotel is situated of Comilla Padua Bazar it is best for (alor barta). (non residential).

7. " Moynamoti hotel " it is situate in Comilla Badsha Mear Bazar. (Residential )

8. " Melodi " it is situate in Comilla Badsha Mear Bazar. (Residential)

1.1.5 ACCOMODATION

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Hotel Noorjahan : Hotel Noorjahan is an upscale restaurant in Comilla . One of the sections

(sitting arrangement) of this restaurant has been named after Hotel Noorjahan site Comilla

High Way . The restaurant aims to project the rich diversity of Bangladesh Hotel Noorjahan,

garden ,art, craft and exquisite food. The gates, doors, the reception table, are antique bought

from the local market.

Location : Hotel Noorjahan. Paduar Bazzar, Comilla.

Decor : The nicely decorated restaurant has paintings, photographs, terracotta and artworks

on its walls and at entrance.

Facilities:

• 2 Exclusive dinning halls.

o 250 persons sitting lunch /dinner buffet /silver service.o 12 rooms,5 are single,6 are double & 1 is VIP.o 2 exclusive dinning private rooms.o our security always to help in parking system.o Large parking space in front of the Restauarnt Building.

Rate: single room-1500 tk, double room-2500 tk & VIP room-3000 tk

• Food : Home of fusion food that explores mostly the indigenous cuisine. Gourmets can enjoy mouth-watering dishes and 'Bangla fusion cuisine'. Diners keep coming back to savor dishes like Chicken Loroial and smoked hilsa and sip at the house drink jira pani. They also provide Indian, thai, Chinese & Italian food. BreakFast,Beef,Beverage,Apetizer,Fish,Mutton,Chicken,Prawn,Vegetable,Noodles,Snacks,Juice,Soup,Rice,Salad. Hotel Noorjahan has a lunch buffet facilities.

Hotel Red Roof Inn: Red Roof Inn is the latest casualty in luxury hotel and Resturant in the Comilla City. The Red Roof Inn offering excellent Bangla, Indian, Thai and Chinese Food and Three Star Residential facility. Red Roof Inn based on the slogan " We Know What You Want." We try our level based to serve all probable comfort and service to make our guest comfortable in our world.

Facilities:

7 Air conditioned twins & Couples bed rooms

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http://hotelnoorjahan.com/menu1.php?id=2

http://redroofinn.net/rfacility.html

















LED TV with over 60 staellite channels Wi-fi Internet (Complementary in Reception) Restaurant 24 Hrs Room service & housekeeping services Round the clock front desk service Full time security guards Round the clock securities (C.C. Camera System) Basement parking Safe drinking water

Meeting and conference facillity

Rate: Deluxe Twins: BDT Tk. 2,500 per night (Breakfast included)Two separate single bed with attached bath fitted with all modern amenities.

Deluxe Doubles: BDT Tk. 2,250 per night (Breakfast included)

One bedroom with king size with attached bath fitted with all modern amenities.

Hotel Mainamati : If u were a student or you did not want to spend more hotel Moinamoti is waiting for you. It provide low rates, no booking fees, no cancellation fees.

Facilities: total room-35,rent upto 250-1200. It provide all types of Bangla foods.

Hotel Q-Palace: total room-18,rent upto 500-800.It provide all types of Banlga & chinise food.

Clients & customer: Both domestic & foreign clients are come & stay here. Foreign tourist such as Middle-east, Europe, srilanka, india, chinies & Americans are come here.Specially they come here for business purpose.

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2.1 THE DESTINATION MANAGEMENT ORGANIZATION (DMO)

2.1.1 THE DESTINATION MANAGEMENT ORGANIZATION

Destination management calls for a coalition of many organizations and interests working towards a common goal. The Destination Management Organization’s role should be to lead and coordinate activities under a coherent strategy. They do not control the activities of their partners but bring together resources and expertise and a degree of independence and objectivity to lead the way forward. It follows that DMOs must develop a high level of skill in developing and managing partnerships. Though DMOs have typically undertaken marketing activities, their remit is becoming far broader, to become a strategic leader in destination development.

Destination management organization goals: There are four goals that Destination management organization establish to getting the competitive edge and those are.

Marketing Goal. To increase visitor numbers, length of stay and visitor expenditure by positioning Mainamati as a distinct and competitive tourist destination

Leadership Goal. To take a leadership role in the tourism industry, encourage professional standards and the development of cooperative arrangements which maximize industry effectiveness.

Infrastructure Goal. To improve the tourism assets of Mainamti by identifying infrastructure opportunities and facilitating development projects.

Management Goal. To maximize the effective use of resources by conducting the business of tourism Mainamati in accordance with professional commercial management principles.

2.1.2 DESTINATION AUDIT OF MAINAMATI DMO :

There is a single authority for shalban bihar and mainamati museum.

Single authority for 2nd world war cemetery.

BARD is a reputed and well managed authority.

Rupban mura and kotali mura managed by Bangladesh Army.

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2.2.3 Our Recommendations:

There has no single authority who mange the whole area so that it is necessary to form a local Destination management organization who provide and maintain the Marketing, leadership, infrastructure and Management goals.

Provide proper authority and allocate enough budget to run the activities.

Special security force to protect the tourist zone.

3.1 HERITAGE SITE

3.1.1 HERITAGE SITE

The term heritage then covers both natural and cultural sites and could equally be applied to a built site such as Mainamati, or a natural one, such as the Galapagos Islands. Heritage resources are often the main motivators for stimulating travel to destinations. The world’s most visited attractions are natural features, national parks, World Heritage Sites and other heritage resources

3.1.2 MANAGING HERITAGE SITE

The vital ingredient to successful management of heritage is to have good relationships between all the stakeholders at and around the site:

Those who provide the infrastructure (usually the local, provincial or national government).

Those who manage the attractions (usually government, religious groups, voluntary organizations or commercial companies).

Those who manage the supporting infrastructure services (e.g. tourist police, waste disposal, street cleaning, health services, communications transmitters) and the range of commercial operations (e.g. accommodation providers, shops, restaurants, tour operators, guides, taxi drivers).

3.1.3 DESTINATION AUDIT

The heritage site is managed by Department of Archaeology Ministry of Culture.

Single authority for managing the salban bihar and mainamati museum.

Cover the area under security.

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Rebuilt the ruins site.

Well established management for 2nd world war cemetery.

3.1.4 Our Recommendation:

Establish a local authority or local single destination management organizations who manage the heritage site.

Control the visitor behavior though selective marketing, Selective provision of strategic information, pricing and funding. Limited accessibility.

Provide standard transportation and support facility.

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4.1 MARKET SEGMENT

4.1.1 TARGET AUDIENCE

People who are most likely visit the destination and to purchase a destination’s tourism goods and services. By categorizing them with the help of approaches like demographics or lifestage, transport facilities and purchasing behavior destination manager can segment or identify the target audience. Target audience of a destination like Mainamati are identified as following.

4.1.2 FOCUSED GROUP

Local tourists

Students from various institutions formed as a picnic group.

People who are interested and usually takes a test of family picnic.

Only the day visitor who are willing to pass a day trip in this site etc.

From the Pakistan period tourists specially from Buddhists countries like Myanmar,Bhutan are the focused group or target visitor of mainamati.

4.1.3 PEOPLE WHO ARE ACTUALLY VISITING

As the local community plays an important role in tourism destination, there role is both positive and negative. when a destination are explored newly with a limited numbers of visitors at that time the visitors may come from nearby towns and maximum of them are local visitor. so most of the time a destinations actual visitor are the local community with their friends and family and relatives visiting them. without local tourist group another actual visitor of mainmast are given below:

Visitors from nearby towns. As some private picnic spots are available in mainamati, kotebari so in pic

season or specially in winter tourists like group of visitors from various institution who always goes for a study tour are the regular actual visitor of mainamati.

Local people are here in summer or all the year round.

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Only a small number of foreign tourists are the actual visitor or takes a trip in mainamati in a year.

4.1.4 MAJOR TARGET SEGMENT

Segmenting the target visitor of Mainamati is depending on visitor needs, wants and demands regarding with marketing media channels, information’s and tourists motivations ,buying habits etc. By following the segmentation tools major target segments of mainamati are as well the tourists groups interested in archaeological sites,students from differents institutions or nearby towns,local people and day visitor,foreign tourists interested in historical site seeings,family picnic groups,visitor whose main purpose of visit is only recreation and passing leisure time etc

.

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DO NOT RETURN OR RECOMMEND BAD

RETURN OR RECOMMEND

GOOD

4.EXPERIENCE 2.PLAN

5.REMEMBER

1.DREAM


Model of customer journey4.1.5 OUR RECOMMENDATION

Rest house for day visitor is in need. As most visitor do lunch in BARD in absence of standard food services or

hotel, so needs of local hotels and food services facilities on the spot. Needs of accommodation for rainy season like tourists standing below a sheds

in the case of rain. Seating bench are essential for tourists to have a seat and taking rest. Drinking water facilities with filtered water for tourists should be available in

Mainamati. Souvenirs, Brochures and prospectus of Mainamati should be given to visitor

at free of cost for advertising and branding of Mainamati or attracting the target audience.

Signage systems should be build in both English and Bengali. Public private partnership to be enforced to develop the facilities of attracting

visitors etc are the needed recommendations to develop the overall management of tourists attraction of Mainamati.

4.1.6 SHOPPINH FACILITY OF MAINAMATI

Tourists having a tests of mainamati’s beauty complete their visiting experience with buying or taking a shopping.shopping facilities for tourists are available in mainamati,kotebari as well as comilla.some of these facilities arefollowing:

Some local shops are available in front of mainamati museum and shalbombihar including having some showpieces, for sale and tourists buy this showpieces as souvenirs of visiting mainamati.

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3.BOOK


people buy foods item from these shops including foods made upon by local people.

Whenhh tourists visit mainamati, shalbonbihar, kotebari, coacantonement,BARD they visit the comilla town as well.and buy the most popular COMILLA KHADI,POPULAR MATRIVANDAR ROSHMOLAI etc.

They also buy clothes like popular tat shilpo and baticks and boutiques of comilla.

They also buy clothes like popular tat shilpo and baticks and boutiques of Comilla.

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5.1 SUSTAINABLE TOURISM DEVELOPMENT

5.1.1 SUSTAIABLE TOURISM DEVELOPMENT MODEL

“sustainable tourism is defined conceptually as "development guidelines and management practices are applicable to all forms of tourism in all types of destinations, including mass tourism and the various niche tourism segments. Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability". By UNWTO.

To understand the sustainable tourism component we use VICE model with a Figure.

The VICE model illustrated in Figure 5 presents destination management as the interactions between the visitors, the industry that serves them, the community that hosts them and the environment where this interaction takes place. The last of these, the environment, can be understood in its broadest sense to include built and natural resources on which many tourism products are based.

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Figure The VICE model

The model can be used as a quick check of the sustainability of a proposed plan or action. Four questions should be asked:

How will this decision affect the visitors?

What are the implications for industry?

How does this affect the community?

What will be the impact on the destination’s environment and/or culture?

If positive answers cannot be given for all four questions, then the right balance has not been found and the proposition is unlikely to be sustainable.

The principles of sustainable tourism development should be borne in mind and destinations managers should adopt the VICE model, considering all stakeholders, throughout the various processes of destination management.

5.1.2 GUIDELINE FOR SUSTAIABLE TOURISM DEVELOPMENT

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To ensure sustainable tourism development The DMO need to merge the economic, social and environmental development in a same platform so that the destination management is profitable for both host community to visitor and finally conserve the environment.

Economic Guideline Asses economic impact before developing tourism

Maximize local economic benefits by increasing linkages and reducing leakages;

Ensure communities are involved in and benefit from tourism;

Assist with local marketing and product development;

Promote equitable business and pay fair prices.

Social Guideline

Involve local communities in planning and decision making;

Assess social impacts of tourism activities;

Respect social and cultural diversity;

Be sensitive to the host culture.

Environmental guideline

Reduce environmental impacts when developing tourism;

Use natural resources sustainably;

Maintain biodiversity.

5.1.3 DESTINATION AUDIT RECOMMENDATION

To visiting the Mainamati destination we recommend some steps that the DMO follow to ensuring the destination as sustainable tourism destination.

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Recommendation

Merge all the SMME business under a federation. Enhance the local people involvement in decision making. Ensure local people involvement in SMME business. Raising awareness among visitor and local community. Promote local business and local identity. Promote the handy craft and small industries. Conserve the heritage site. From a regulatory commission who manage the environmental issues. Introduce local culture, norm and history to the visitor. Promote/Branding the destination uniqueness.

6.1 DESTINATION SWOT ANALYSIS

6.1.1 SWOT ANALYSIS

SOWT Analysis is the technique through which managers create a well planned

overview of the organization’s total strategic situation.

The SWOT analysis comprises of the Organization’s internal strength and weakness

and external opportunities and threats. SWOT analysis gives an organization an

insight of what they can do in future and how they can compete with their existing

competitors. This tool is very important to identify the current position of the

organization relative to others, who are playing in the same field and also used in the

strategic analysis of the organization.

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On the basis of primary and secondary data we have done the SWOT analysis. The

Strength, Weakness, Opportunity and Threat (SWOT) analysis of Tourism

Development at Monamoti and also provide our recommendation how to maximizing

and minimizing the factors.

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Figure: SWOT Analysis Recommendation

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7.1 FUNDING SOURCES

PUBLIC/PRIVATE PARTNERSHIP

In recent years there has been a great emphasis on partnership working. Such partnership may cover different range of different involvement. Partnership may occur on many different levels those are following, Between different government agencies (national park authorities, transport agencies).Between different level of government (local, regional, provisional).Between members of private sector such as market clusters. Collaboration across sectors including government, private sector, educational groups, the community and so on.

SOME INVESTMENT SOURCES

VENTURE CAPITAL

Money provided by investors to startup firms and small businesses with perceived long-term growth potential. This is a very important source of funding for startups that do not have access to capital markets. It typically entails high risk for the investor, but it has the potential for above-average returns.Venture capital can also include managerial and technical expertise. Most venture capital comes from a group of wealthy investors, investment banks and other financial institutions that pool such investments or partnerships. This form of raising capital is popular among new companies or ventures with limited operating history, which cannot raise funds by

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issuing debt. The downside for entrepreneurs is that venture capitalists usually get a say in company decisions, in addition to a portion of the equity. Filed Under: Entrepreneur, Private Equity, Small Business, Venture Capital.

SORT OF VENTURE CAPITAL : ANGLES AND OTHERS :

Venture capital is not the only source of investment for start-up businesses or small businesses. Many companies are financed by smaller investors in what is called “private placement.” For example, in some areas there are groups of potential investors who meet occasionally to hear proposals. There are also wealthy individuals who occasionally invest in new companies. In the lore of business start-ups, groups of investors are often referred to as “doctors and dentists,” and individual investors are often called “angels.” Many entrepreneurs turn to friends and family for investment.

COMMERCIAL LENDERS

Commercial lenders include commercial banks, mutual companies, private lending institutions, hard money lenders and other financial groups. These lenders typically have widely varying standards on which they base their loan criteria and evaluate potential borrowers—but are often focused exclusively on the private market and have more lenient financial qualifications than banks.

THE SMALL BUSINESS ADMINISTRATION (SBA)

The SBA makes loans to small businesses and even to start-up businesses. SBA loans are almost always applied for and administered by local banks. You normally deal with a local bank throughout the process.

For start-up loans, the SBA will normally require that at least one third of the required capital be supplied by the new business owner. Furthermore, the rest of the amount must be guaranteed by reasonable business or personal assets.

The SBA works with “certified lenders,” which are banks. It takes a certified lender as little as one week to get approval from the SBA. If your own bank isn’t a certified lender, you should ask your banker to recommend a local bank that is.

FRIENDS AND FAMILY FUNDING

Another most reliable source of fund for entrepreneurs is to collect the require money from the family or friends. The family members or friends who are in relation can cooperate for collecting money. An entrepreneur can collect money with a minimum risk.

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8.1 HOST COMMUNITY’S INVOLVEMENT, PARTICIPATION AND

BENEFITS.

One of the core elements of sustainable tourism is that the tourism industry takes into account the views and aspirations of the host community. Their support for tourism development and promotion is essential and genuine community involvement can enrich the visitor experience. When a community is involved in the direction of tourism development it is more likely to become an active partner and take a particular stake in the development of the destination.

8.1.2 INVOLVEMENT AND PARTICIPATION

• Buy locally produced goods and services.

• Employ local people.

• Develop training programs covering both basic skills and those necessary for promotion, so that local people can be phased into management positions over time.

• Encourage employees to volunteer in local communities and to follow environmental practices at home.

• Provide information to guests on the area’s cultural and natural characteristics and offer tips on how they can ensure that their own behaviour respects these characteristics. Encourage guests to purchase locally produced products and support local service providers.

• Work with local partners to support projects that increase community well-being.

• Provide support for local schools.

• Incorporate regional food and/or wine as part of your product experience.

• Offer discounted access to your tourism product to a local school, local resident group or local special interest group.

• Sponsor local events, sporting teams, etc.

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8.1.3 BENEFITS BY HOST COMMUNITY INVOLVEMENT

While the economic benefits of tourism are increasingly appreciated by local communities, some of the less identifiable benefits as not so well understood. There are many benefits for a tourism business in becoming a respected and valued partner of the local community and economy:• Contributions to community development can help to improve relations with

local communities and minimize the risk of future conflicts.

• Supporting community development can generate positive publicity and improve reputation.

9.1 CONCLUSION

To draw a competitive advantage Mainamti destination need to a local Destination management organization who should responsible or create a environment in which way heritage site and environment is conserve and engage local community in tourism business and ensure maximum linkage through promoting the small micro and medium enterprise and establishing funding sources for both business and infrastructure development and raising awareness among tourist and host to conserve the heritage area. To enhance the length of stay of tourist the DMO need to introduce other activity and also attract investors to establish a theme park where picnic and family tourist spend their vacation or leisure time .

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A P P E N D I X

“A Practical Guide to Tourism Destination Management” By

UNWTO-2007.

Philip Kotler & Gray Armstrong, “Principles of Marketing”

Department of Archaeology Ministry of Culture

“Bangladesh Parjoton Carporation” Publications.

Bangladesh Tourism Development Board Reports.

News paper articles on Mainamati,comilla.

Bangladesh Tourist Guide.

Web site: Official Website of Bangladesh Parjoton Corporation

www.bangladeshparjatoncorporation.com

http://www.banglapedia.org/HT/M_0097.htm

http://en.wikipedia.org/wiki/Mainamati

http://en.wikipedia.org/wiki/History_of_Bangladesh

http://www.ourcomilla.com/tourismofcomilla.html

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http://www.ourcomilla.com/tourismofcomilla.html

http://en.wikipedia.org/wiki/History_of_Bangladesh

http://en.wikipedia.org/wiki/Mainamati

http://www.banglapedia.org/HT/M_0097.htm

http://www.bangladeshparjatoncorporation.com/


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Destination management

Travel

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