Destination Design Lawson’s Finest Liquids · 2020-04-30 · Why We Built Lawson’s Finest...
Transcript of Destination Design Lawson’s Finest Liquids · 2020-04-30 · Why We Built Lawson’s Finest...
Destination DesignLawson’s Finest
Liquids
Sean LawsonOwner
Lawson’s Finest Liquids
Peter WebsterDesigner
Austin Design
A Different Destination
What We’re Talking About TodayThe Importance of Values
Define a Destination
The Brand Experience
Creating Interactions
What Kind of Brewery Projectare you planning?
• New from the ground up
• Renovating your existing space
• Expansion
• Additional Location
or …
What makes a Destination Brewery?
Specialness
Immersive Experience
Memory Making
What makes a Destination Brewery?
Tours
Tastings
Viewing Area
Why We Built Lawson’s Finest Liquids
To create and
curate an
experience for
both superfans
and newbies that
feels as much like
Craft as the beer
tastes.
Why We Built Lawson’s Finest Liquids
To drive year-round tourism
in a seasonal economy while
creating living-wage jobs in
this community.
Why We Built Lawson’s Finest LiquidsBuilding a symbiotic
relationship between
the destination and
our distribution in a
way that they both
amplify each other.
What Our Goals Were
Goal 1:
We needed a home
for Lawson’s Finest
Liquids as well as a
legacy for our brand.
What Our Goals Were
Goal 2:
Creating economic
vitality within our
community (macro)
and for our crew
members (micro)
What Our Goals Were
Goal 3:
Opportunity to
grow with more
specialty beers
and deepen our
brand roots
How : Social Interactions
How : Fullness of Experience
Local Materials
Local Crafters
Local Beer
How : Designing Functionality
Lessons Learned
Expect the Unexpected
12 oz. can
Lessons Learned
Compliance is Complicated
What Questions Do You Have for Us?
Thank - you
Sean Lawson
lawsonsfinest.com
Peter Webster
austin.design