Desktop is the New Print

MINNAIMPONENProduct ManagerSanoma Media

Desktop is the New PrintMinna Imponen 20.11.2015

Digital

75 M€

Sanoma is the biggest media player in the Finnish market

2

Revenue

682 M€

Profit

31 M€

Personnel

2 773

3

Over 50 % of subscribers pay

for digital content

Circa 45 000 digital onlysubscribers

2014 revenue200M€

Total reach over2M weekly

Helsingin Sanomat –Biggest newspaper in the Nordics in a nutshell

How to createenough value to get customers to pay for digital?

1. Interactive content

10 June 20156

2.Thenewjournalist/marketeer

7

Key takeaways

- Consumer behaviour demandsa multichannel approach

- Digital helps to unleash the unlimitedstorytelling possibilities

- Interactive is the new scoopminna.imponen@sanoma.fi