－1－

December 18, 2013

(Translation of Japanese Release No. 117)

2014 set to be a year of varied consumption,

with positive and negative effects of economic policies being felt

Desire for Leisure and Travel to Remain Firm

No. of Overseas Visitors to Japan Projected to Surpass the Previous

Record-breaking Year of 2013

Number of domestic travelers to rise 0.2%, reaching 291.5 million.

Number of overseas travelers to rise 2.1%, reaching 17.8 million.

Number of overseas visitors to Japan to rise 14.3%, reaching 11.8 million.

JTB Corp. has published the results of a survey of projected trends in 2014 for travel by Japanese

involving at least one overnight stay (including business travel and visits to the family home) and for

overseas visitors to Japan. The results are based on predictions of various economic trends, a survey of

consumer motivation for travel expenditure, and tourism-related trends, etc. This survey is the 34th

since the

first in 1981. The projected trends in the travel market in 2014 are as follows.

2014 2013 2012

Projected figures % change

y-o--y

Estimated figures % change

y-o--y

Actual figures

Total no. of travelers (cumulative) 393.0 million + 0.3% 383.3 million + 1.3% 343.9 million

Domestic 291.5 million + 0.2% 290.9 million + 1.7% 285.9 million

Overseas 17.8 million + 2.1% 17.43 million -5.7% 18.49 million

Average expenditure

Domestic travel 35,640 JPY + 5.0% 33,940 JPY + 3.5% 32,780 JPY

Overseas travel 273,600 JPY + 3.0% 265,600 JPY + 5.4% 251,900 JPY

Total expenditure on travel 15,260 billion JPY + 5.2% 14,500 billion JPY + 3.3% 14,300 billion JPY

Domestic 10,390 billion JPY + 5.3% 9,870 billion JPY + 5.3% 9,370 billion JPY

Overseas 4,870 billion JPY + 5.2% 4,630 billion JPY -0.6% 4,660 billion JPY

Average no. of trips 2.44 times +0.02times 2.42 times +0.03times 2.39 times

Overseas visitors to Japan 11.8 million + 14.3% 10.32 million + 23.4% 8.36 million

Notes:

* In the table above, domestic travel expenditure includes all door-to-door travel and accommodation-related costs,

and purchases and meals at the destination. Expenditure excludes before-and-after trip expenditure such as for

clothing and luggage, etc.

* Overseas travel expenditure includes all travel and accommodation-related costs, plus the costs of purchases and

meals at the destination. Expenditure excludes but excludes before-and-after trip expenditure such as for clothing

and luggage, etc.

* Estimates of overseas visitors are for their numbers only and do not cover expenditure.

* Actual figures for 2012 are the revised estimated figures from last year for total departures and arrivals issued by

the Ministry of Justice.

Prospective Travel Trends in 2014

Corporate Communication Division, JTB Corp.

2-3-11 Higashi Shinagawa, Shinagawa-ku, Tokyo 140-8602 JAPAN. Tel: 03-5796-5833, Fax: 03-5796-5848 http://jtb.jp

－2－

The Market Environment in 2014

1. 2014 promises to be a year in which economic policies will make

themselves felt, with an anticipated surge in demand in the first-half and a

rally in demand towards year-end

The economic policies of the administration of Prime Minister Shinzo Abe, who came into office at the

end of 2012, have resulted in rising share prices and a depreciating yen, making 2013 a year in which the

economy made a turn for the better. 2014 is likely to be evaluated as a year in which the effects of

government economic policies made themselves felt. As the consumption tax rate is due to be hiked from

5% to 8% from April there is expected to be a surge in overall consumer demand prior to the increase.

Although there is a strong possibility that immediately after the consumption tax hike there will be a

temporary recoil effect on demand, a rally is expected towards the end of the year due to improved

unemployment rates, rising share prices and increased bonuses, etc., as improvements in corporate results

trickle down through the wider economy.

It is projected that the yen will remain on a gentle depreciative trajectory, which will provide a firm

footing for Japanese exporters to boost their corporate results, and will also encourage further increases in

overseas visitor numbers to Japan.

In terms of consumer sentiment, there are concerns among consumers about the increase in the

consumption tax rate and the impact of rising commodity prices caused by high oil and raw materials costs

will have on day-to-day life. However, there is still a desire that has continued since the Great East Japan

Earthquake to “do what I want whenever I am able to do it,” and therefore the pattern of varied consumption

that has been seen until now is likely to further develop, with people seeking to save in some areas and spend

robustly in others.

Table 1: Tokyo Foreign Exchange Market/TTS Yen Year-End Rates

(Source: Bank of Mitsubishi-Tokyo UFJ, December 10, 2013)

Currencies/

Year-end

2007 2008 2009 2010 2011 2012 Dec. 10,

2013

1 USD 115.15 92.03 93.10 82.78 78.74 87.58 104.35

1 GBP 231.90 135.83 150.53 130.55 123.81 143.52 173.71

1 EUR 168.16 129.46 133.50 110.57 102.21 116.21 143.46

100 KRW 12.36 7.47 8.09 7.49 6.95 8.30 10.03

1 HKD 15.05 12.18 12.31 10.95 10.43 11.60 13.76

2. There will be one less long weekend with the Golden Week holiday period

split into two distinct halves

In terms of how the dates fall for long weekends in 2014, excluding Golden Week and the

year-end/New-Year period, there will be seven long weekends. Although this is one less than in 2013, it is

two more than in 2012. Golden Week this year falls in a similar pattern to 2013, with three working days in

the middle from (Wed) April 30 to (Fri) May 2, meaning that the holiday period will be split into a three-day

weekend at the beginning and a four-day weekend at the end. It is anticipated that people will choose to

－3－

travel either at the beginning or the end of Golden Week, traveling to relatively close destinations. The

traditional O-bon (“Buddhist All Souls”) break runs from (Wed) August 13 to (Fri) August 15, linking

conveniently to the weekend of August 16 and 17 and the number of people using this extended period is

likely to increase over the previous year.

Spring Golden Week (April-May) Mid-August O-bon Holiday Period

S M T W T F S S M T W T F S

4/20 21 22 23 24 25 26 8/9

27 28 29 30 5/1 2 3 10 11 12 13 14 15 16

4 5 6 17

3. Although concerns about the consumption tax increase remain, desire

among senior travelers remains firm

There is a strong possibility that for a certain period following the consumption tax increase in April the

number of travelers and travel expenditure will stagnate. However, the results of a questionnaire survey

implemented by JTB Corp. in November showed differences depending on the age of respondents

concerning the intended number of domestic trips in 2014 and travel expenditure. Whereas 10.6% of

respondents in their 40s indicated that the “Number of trips will increase,” 16.0% of those in their 60s gave

the same response. Furthermore, concerning the impact of the consumption tax increase, 37.1% of

respondents in their 60s indicated that “Although I will be impacted it will not make a great difference to my

lifestyle,” compared with 21.1% of those in their 40s. Conversely, 28.0% of respondents in their 60s

indicated that “I am concerned about day-to-day life after the tax increase,” smaller than the 38.8% of people

in their 40s who gave the same response. Although it is possible that the generation that is dealing with

children’s education expenses and mortgage repayments may economize and save out of concerns for the

future, it is anticipated that consumption and desire to travel will remain robust among the senior generation.

Furthermore, according to estimates by the National Institute of Population and Social Security Research,

although the population of Japan in 2014 is expected to stand at approximately 126.95 million (a

year-on-year decrease of 300,000), the number of persons above the age of 65 is projected to reach 33.13

million, a year-on-year increase of 1.19 million. It is thought that the increasing number of seniors with a

strong desire to engage in consumption and travel will contribute to an increase in the cumulative number of

travelers in 2014 (year-on-year increase of 0.3%) and an increase in the average number of trips

(year-on-year increase of 0.02 times).

Figure 2: Intended No. of Domestic Trips in 2014

14.6%

10.1%

10.6%

12.4%

16.0%

60.9%

64.6%

62.1%

61.8%

58.7%

24.5%

25.3%

27.3%

25.8%

25.2%

0% 20% 40% 60% 80% 100%

20代（71）

30代（151）

40代（198）

50代（198）

60代（206）

2014年の国内旅行回数意向

回数は増える 回数は変わらない 回数は減る

* Based on JTB Questionnaire Survey on Travel Trends (Home visit survey)

■Number will increase

■Number will not change

■Number will decrease

20s (71)

30s (151)

40s (198)

50s (198)

60s and over (206)

－4－

Figure 3: Impact of Rise in Consumption Tax

24.6%

31.2%

38.8%

28.9% 28.0%30.7% 30.6%

21.1%

29.6%

37.1%

0%

10%

20%

30%

40%

50%

20代（114） 30代（157） 40代（152） 50代（142） 60代（175）

消費増税の影響

今でも生活苦しく、後の生活が心配 影響あるが今の生活にさほど違いなし

* Based on JTB Questionnaire Survey on Travel Trends (Home visit survey)

4. Air travel to become even more accessible thanks to increase in

international flight slots at Haneda Airport and expanding number of routes,

including LCC

In March 2014 the number of international take-off and landing slots at Haneda Airport is set to increase

from 60,000 to 90,000 annually. Low-cost carriers (LCC) Peach Aviation and Jetstar Japan will be joined by

Vanilla Air and Spring Japan, which will be inaugurating routes of their own. Air Asia is also aiming to

make a second attempt to enter the Japanese domestic market, so it is anticipated that there will be a total of

five LCCs operating in 2014. Furthermore, mainstays of the Japanese aviation industry like Skymark and Air

Do will be aiming to rally in 2014 and the increasing number of routes, service improvements and more

affordable prices should make air travel even more accessible to users.

Trends in new LCC routes in 2014 (*As of December 2013)

Peach Aviation Kansai-Taiwan Scheduled to launch January 18, 2014

Kansai-Matsuyama Scheduled to launch February 1, 2014

Vanilla Air Narita-Shin Chitose Scheduled to launch January 29, 2014

Narita-Seoul (Incheon) Scheduled to launch March 1, 2014

(Narita-Naha & Narita-Taipei (Taoyuan) routes started December 20, 2013)

Spring Japan Narita-Hiroshima Scheduled to launch around May

Narita-Takamatsu Scheduled to launch around May

Narita-Saga Scheduled to launch around May

5. Expanding presence of mobile terminals and SNS is changing the ways

people enjoy travel

Over the past year or so the rapid spread of smartphones and tablets has changed the way people use

travel-related information. Not only are people collecting information prior to travel, thanks to mobile

terminal access they are also actively collecting information during the course of their trips. Wearable

computers like the “Google Glass” that are attracting attention as the next big technology after smartphones

are likely to further accelerate the trend toward collecting information during travel and sending out

information via SNS. An important factor from now in further expanding the travel base will be to respond

to such questions as what information to provide to travelers, what information travelers should be

encouraged to send out themselves, and how to increase interest in travel of other linked-in persons.

In addition, although the proportion of purchases made via smartphone remains small, it is anticipated that

as services become more convenient there will be changes in the way people reserve and purchase products.

■Day-to-day life is already economically constrained and I am concerned about the future

■Although I will be impacted it will not make a great difference to my lifestyle

20s (114) 30s (157) 40s (152) 50s (142) 60s (175)

－5－

Prospects for 2014

Domestic Travel

Number of domestic travelers expected to increase 0.2% to 291.5 million and total

expenditure on domestic travel to increase 5.3% to 10,390 billion yen in 2014. The figures

for both the number of travelers and total expenditure are the highest since the 2008

financial crisis.

Looking at how long weekends fall in 2014 there will be one less than 2013. As the beginning and end of

the Golden Week holiday period are split by three working days it is anticipated that people will travel to

relatively close destinations.

Although there are concerns about a drop-off in demand following the increase in the consumption tax

rate, on the other hand there are also increasing choices relating to style of travel, including the spread of

LCC routes and room-only accommodation options. It is therefore thought that there will be more variation

in travel plans, with people choosing, for example, to travel to their destination cheaply by LCC and instead

pay more for luxury accommodation, or alternatively, stay in affordable business hotels or reserve rooms on

a room-only basis and instead enjoy a meal at a top-class restaurant, etc.

Average expenditure is forecast to rise by 5.0% to 35,640 JPY per person. This is due to such impacts as

the consumption tax increase, weakening yen and rising crude oil prices, and also moves predominantly by

the senior generation, who retain a strong desire for travel, to seek not only cheaper options, but also to take

high-quality holidays that will provide self-fulfillment.

・The rush to open luxury international brand hotels has begun in the run-up to 2020

A number of luxury hotel openings are scheduled for this year, including the Ritz Carlton Kyoto and Aman

Resorts’ hotel in Otemachi, Tokyo. It is anticipated that these openings will also create a buzz about

spending a relaxing stay in a luxury hotel.

・Urban-style leisure will also be a focus this year, with the opening of large-scale commercial facilities,

including “Abeno Harukas” in Osaka, and other facilities in Tokyo’s Yaesu and Toranomon districts

“Abeno Harukas,” Japan’s tallest building at a height of 300m, is scheduled to open in March 2014.

“Abeno Harukas” features a hotel, commercial facilities and an art museum among its various offerings, and

combined with the new opening of “The Wizarding World of Harry Potter” at Universal Studios Japan®, the

city of Osaka is likely to attract attention in 2014. In Tokyo too, the rush of openings such as COREDO

Muromachi 2 and 3 in the Nihombashi/Yaesu districts, where redevelopment continues to advance, as well

as the opening of Toranomon Hills in the Toranomon/Shimbashi district, and the large-scale commercial

facility Ponte Grande TOKYO in the Senju district of Adachi Ward, are expected to boost trips to urban

areas.

・Increased opportunities for holidays at sea, as the large cruise liner “Diamond Princess” joins the

“Sun Princess” in sailings based from the Port of Yokohama

Last year the first casual cruise itineraries originating and concluding in Japan attracted the attention of

travelers. This year cruises are scheduled to set sail using the even larger “Diamond Princess” cruise liner,

－6－

meaning that there will be even more options for cruising holidays.

・Is the next big thing after “Train Girls” and “Mountain Girls” going to be “Space Girls”? Attention

focuses on increasing interest in star gazing

Given the large number of astronomical events that have occurred in recent years, such as the super moon,

total eclipse of the sun, meteor showers and comets, interest in astronomy is rising. This year too there are a

number of events that are likely to attract attention, including the Quadrantid meteor shower (Jan), the close

approach of Mars to Earth (Apr), total lunar eclipse (Oct) and the Geminid meteor shower. Accordingly,

there are likely to be substantial numbers of people who make trips to enjoy star gazing.

・Increase in travel products self-promoted by regions and communities are creating new markets

With consumer behavior diversifying and ways to enjoy travel also becoming ever more numerous, the

number of regions and communities promoting their own unique culture and traditions as destination

products is increasing. There have recently been active efforts made to promote the unique appeal of various

locations that have previously not been considered as tourism resources, including tours of local factory

clusters of small and medium manufacturing enterprises, and visits to civil engineering construction sites for

dams and roads, etc. There are also various examples of such tours and initiatives that have attracted

attention and gained popularity.

The internet is one of the big drivers behind such developments, as it is the internet that is the perfect

medium for putting small markets under the spotlight. If there are appealing tourism resources available,

then no matter how small the number of visitors, people with a high degree interest in such areas will

definitely make the effort to visit. Although each individual market may not be large in itself, overall they

possess a certain degree of scale. It is projected that moves will continue to spread to attract people to

tourism resources that leverage the various characteristics of regions and communities.

Overseas Travel

Number of overseas travelers expected to increase 2.1% to 17.8 million and total

expenditure on overseas travel to increase 5.2% to 4,870 billion yen.

A recovery from 2013 in overseas travel is forecast, given various factors, such as the increasing number

of airline seats, including on LCC routes; the fact that relations with neighboring countries are in the process

of settling down; and that the desire for travel will remain firm among the senior generation in particular.

However, the degree of increase is projected to be small, when considering the expected continuing increase

in overseas visitors to Japan and the overall balance in the supply volume of seats. Average expenditure per

person is projected to increase 3.0% to 273,600 JPY, given that mid- to long-haul destinations are expected

to continue to remain popular as was the case last year.

・International take-off and landing slots at Haneda Airport to increase from 60,000 to 90,000 annually.

New routes will also increase, including LCC routes, making overseas even more convenient

In addition to the increase in the number of international take-off and landing slots at Haneda Airport in

2014, the number of new LCC routes, focused in the Tokyo Metropolitan region, is also set to increase, and

it is therefore projected that travel options using airliners will increase.

－7－

For people in the busy professional classes, who seek convenience even with a little added expense, the

opportunities for overseas travel are expected to be boosted by an increase in travel options from Haneda

Airport. On the other hand, people who have time but seek to keep costs to a minimum also have the added

option of new LCC routes from Narita Airport. With this increasing variety of travel styles the base for

overseas travel looks set to grow.

・Rest and relaxation in Hawaiian and Southeast Asian resorts. Spending holidays as if you were living

a normal life as a resident at the destination

Looking at popular overseas travel destinations, the old favorites of Hawaiian and Southeast Asian resorts

maintain their popularity, with a trend towards relaxing holidays on Hawaiian Islands other than Oahu. In

addition, according to a “Survey on Intentions to Travel Overseas” implemented by the Japan Tourism

Marketing Co., there is a desire that is growing year-by-year to take one-center based holidays, with

travelers seeking to spend their time as if they were actually living their daily lives at the destination.

Travelers are increasingly using their smartphones while on holiday to collect and send out information, and

more and more are placing importance on accommodations where Wi-Fi is available. The environment for

internet access is therefore also important so that travelers can spend their holiday in a similar way to how

they spend their time in Japan.

On the other hand, however, the spread of digital devices such as smartphones and tablets is also giving

rise to the phrase “SNS fatigue,” due to the stressful aspects of the online world. While some people may

want to remain continuously online and be connected with their network of friends and acquaintances,

sending out and collecting information continuously, others seek to remove themselves completely from the

digital world while on vacation and rejuvenate themselves in a natural environment.

It can be expected, therefore, that 2014 will be a year in which holidays that can alleviate the various

stresses of modern living will be a focus of attention.

－8－

Overseas Visitors to Japan

Overseas visitors to Japan are expected to increase by 14.3% to 11.8 million. Further

increases in visitor numbers are expected over the record visitors recorded in 2013,

supported by the high popularity of travel to Japan and the gradual weakening of the

yen.

Due to deteriorating international relations the number of tourists from China decreased significantly from

the latter half of 2012 into 2013. However, signs of a recovery in visitor numbers from China started to

emerge at the end of 2013. In addition to projections that yen depreciation will continue into 2014, and also

given the high degree of interest in Japan, thanks to such factors as the inscription of Mt. Fuji and washoku

(Japanese cuisine) as UNESCO World Heritage, it is anticipated that the recovery trend will continue. In

terms of visitors by nation, although the number of tourists from Korea had been slow to recover from the

Great East Japan Earthquake, in 2013 numbers finally reached the level they were at prior to the disaster.

Furthermore, visitor numbers from Asian countries other than China and Korea, including Taiwan, Thailand

and Singapore, etc., are also demonstrating robust growth. Visitors from Europe and North America are also

climbing as economic recovery continues.

In 2014 although it is forecast that visitor numbers from Korea will remain on a par with 2013, a recovery

in visitor numbers from China and further growth from other regions such as Taiwan and Hong Kong is

expected. Visitors from Southeast Asia are also expected to continue to increase, although not at the level of

the previous year, which saw an uptick due to the introduction of visa exemptions and alleviation of visa

requirements. These factors lead to a projected increase in overseas visitors to Japan by 14.3% to 11.8

million.

Figure 4: Month-by-Month Comparison of Trends in Overseas Visitors to Japan (Y-o-y

comparison)

-6.9%

96.3%

44.3%

73.2%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

2013年

1月

2月 3月 4月 5月 6月 7月 8月 9月 10月 11月

韓国 中国 台湾 香港

111.2%

72.7%

12.0%

6.7%

-40%

-20%

0%

20%

40%

60%

80%

100%

120%

2013年

1月

2月 3月 4月 5月 6月 7月 8月 9月 10月 11月

タイ マレーシア 米国 フランス

Source: Compiled from “2013 Foreign Visitors & Japanese Departures,” Japan National Tourism Organization)

Korea China Taiwan Hong Kong

Thailand Malaysia USA France

－9－

Calendar of Events in 2014

50th anniversary of the liberalization of overseas travel; 150th anniversary of the establishment of diplomatic relations between

Japan and Switzerland; 50th anniversary of the opening of the Tokaido Shinkansen; 40th anniversary of the birth of Hello Kitty;

100th anniversary of the completion of Tokyo Station; 1,200th anniversary of the founding of the Shikoku 88 Temple Pilgrimage

route; Full opening of the Maizuru-Wakasa Expressway

Jan Wed 1

Fri 31

NISA (Nippon Individual Savings Account) scheme launches (tax-free savings of up to JPY 1 million)

Chinese New year (Holiday period expected to be from January 30 – February 5)

Feb Fri 7

Fri 7

Sun 23

Opening of the 2014 Winter Olympics in Sochi, Russia

Opening of the Ritz Carlton Kyoto

Tokyo Marathon

Mar Fri 7

TBC

Opening of Japan’s tallest building: Multi-purpose complex “Abeno Harukas” in Osaka

Opening of Courtyard by Marriot Tokyo Station Hotel

Expansion of international landing and take-off slots at Haneda Airport from 60,000 to 90,000 annually

Apr Tue 1

TBC

Consumption tax to be increased (from 5% to 8%)

Tax increase to counter global warming. Crude oil and petroleum product prices to rise from JPY 2,290

to 2,540/kL.

Princess Cruises begin “Diamond Cruises” starting and concluding in Yokohama

Full restoration of the Iwate Prefecture Sanriku Railway

Launch of tourist train “SL Ginga,” running in the Tohoku area between Hanamaki and Kamaishi

Opening of Ponte Grande TOKYO commercial facility in Senju district of Adachi Ward, Tokyo

May

Tue 6

TBC

Ministerial Council Meeting of the Organisation for Economic Co-operation and Development

(OECD) is held in Paris, France, chaired by Japan for the first time in 32 years.

Spring Japan (LCC) opens three domestic routes from Narita Airport

Link, Japan’s first regional LCC to start services from Fukuoka and Kitakyushu

Jun Thu 12 FIFA World Cup 2014 (Brazil) starts (continues until July 13)

Jul TBC Demolition of National Stadium begins

Aug TBC KDDI to launch sales of a smartphone capable of higher connection speeds that household optical fiber

Sep Fri 19 2014 Asian Games opens (until October 4 in Incheon, Korea)

Oct Wed 1

Sun 12

National Day holiday period in China (expected to be from October 1 to 7)

Opening of the National Sports Games “Nagasaki Ganbaranba” (until October 22)

Nov Sat 15

TBC

G20 Summit Meeting (Brisbane, Australia)

Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Meeting (Beijing, China)

Dec TBC Launch of asteroid probe “Hayabusa II”

Others During 2014 Opening of “Toranomon Hills” by MORI Building

Opening of “Andaz Tokyo” by Hyatt Hotels

Opening of final section of Tokyo Metropolitan Loop Road No. 2 (so-called MacArthur Highway)

Opening of “The Wizarding World of Harry Potter” at Universal Studios Japan®

Sales launch of “Google Glass” – eye-glass-based mobile terminal

Opening of first Aman Resorts hotel in Otemachi, Tokyo

－10－

Provisional Figures for 2013

Domestic Travel

・Number of domestic travelers estimated to increase 1.7% year-on-year to 290.9 million and for

average expenditure to increase 3.5% year-on-year to 33,940 JPY

2013 saw significant alleviation of the strong yen and also increased share prices, driven by

expectations of the economic policies of the Abe Administration. In June the Japan Revitalization

Strategy, a government growth strategy, was announced, leading to progress in various measures and

deregulation that have combined to put the economy on a gentle overall recovery track. Backed by the

improvements being felt in economic conditions, peak travel seasons such as Golden Week, summer

holidays and the year-end/New Year period all saw the highest numbers of travelers ever. Given the

shift to domestic holidays by people who had previously travelled overseas to short-haul destinations

such as Korea, as well as the fact that there were three more long weekends in 2013 than in 2012, it is

forecast that the number of travelers at times other than the peak seasons will also have increased.

As LCC routes have continued to increase from 2012, providing added options for domestic travel,

the effect has been to increase the number of people using air travel. In terms of specific destinations,

increases were seen in the following regions: the Sanriku region, which provided the stage for the NHK

serialized morning drama “Ama-chan”; Aizu, which was the setting for the NHK historical drama

“Yae-no-Sakura; Ise Grand Shrine (Mie) and Izumo Grand Shrine (Shimane), which both saw the

implementation of rare rituals and ceremonies; and Tokyo, which continues to be popular thanks to the

30th anniversary of celebrations for Tokyo Disney Resort® and Tokyo SKYTREE. Given this situation,

it is estimated that the number of domestic travelers will increase 1.7% year-on-year to 290.9 million

and average expenditure will increase 3.5% to 33,940 JPY.

Overseas Travel

・Number of overseas travelers estimated to decrease 5.7% year-on-year to 17.43 million and for

average expenditure to increase 5.4% year-on-year to 265,600 JPY

During 2013 there was an increase in visitors to relatively distant destinations in Asia, such as

Thailand, Malaysia and Singapore in Southeast Asia. There was also a robust increase in the number of

travelers heading to long-haul destinations such as Europe, led by travelers in their senior years.

However, the overall number of people traveling to China and Korea has decreased, due to the

continuing impact of deteriorating international relations since autumn 2012. Although travel to China

started to show signs of recovery from autumn onwards, travelers to Korea continue to decrease due to

such factors as the weakening yen prompted by Japan’s economic recovery and the appreciation of the

Korean won. Given this situation it is estimated that while the number of overseas travelers in 2013 will

have decreased by 5.7% year-on-year (from the record high figure of 18.49 million recorded in 2012),

average expenditure will have increased 5.4% to 265,600 JPY, reflecting the fact that fewer travelers

are visiting short-haul destinations.

Overseas Visitors to Japan

－11－

・Number of overseas visitors to Japan expected to exceed 10 million, rising 23.4% year-on-year to

10.32 million

2013 was a year in which there was a recovery in desire to travel to Japan, which had been negatively

impacted since the Great East Japan Earthquake. This was also accompanied by the depreciation of the

yen, brought on by the trend to economic recovery in Japan, and it is therefore estimated that visitor

numbers will significantly surpass the figures recorded in 2012. In July visa exemptions or

simplification of visa application procedures were introduced for nationals of five countries in

Southeast Asia (Thailand, Malaysia, Vietnam, the Philippines and Indonesia), which provided another

boost to visitor numbers, leading to increased tourist arrivals from the countries of Southeast Asia.

Furthermore, from February to November, for ten consecutive months visitor numbers from Taiwan

have consistently broken previous records, leading to further increases in tourist arrivals.

Although the overall number of visitors from Korea is up on the previous year, since autumn the

monthly figures have been down on previous years. On the other hand, as Chinese visitors have

decreased since the deterioration in Japan-China relations in 2012 and figures for each month were

down on the previous year, from September onwards the year-on-year figures moved into positive

territory, demonstrating a recovery in visitor numbers. These factors lead to estimates that the number

of overseas visitors to Japan in 2013 will exceed 10 million for the first time ever, rising 23.$%

year-on-year to 10.32 million.

－12－

Figures for 2000 to 2013 and Projections for 2014

Year Total travelers (cumulative) (Unit:

10,000)

Average

domestic

Average

overseas

Total expenditure

(Unit: 100 million yen) Average Overseas

Domestic Overseas expenditure expenditure Domestic Overseas no. of visitors

(Unit: (Unit: (Per person,

(Per person,

(Unit: 100 (Unit: 100 trips (Unit:

10,000) 10,000) JPY) JPY) million yen)

million yen)

10,000)

2000

34,326 32,544 1,782 36,940 312,300 175,900 120,200 55,700 2.70

476

+ 2.1% + 1.8% + 8.9% - 1.2% -8.7% + 0.2% + 0.6% -0.5% + 0.05 + 7.2%

2001

33,840 32,218 1,622 36,500 293,000 165,100 117,600 47,500 2.66 477

-1.4% - 1.0% - 9.0% - 1.2% - 6.2% - 6.1% - 2.2% - 14.7% - 0.05 + 0.2%

2002 34,042 32,390 1,652 35,550 293,800 163,600 115,100 48,500 2.67 524

+ 0.6% + 0.5% + 1.8% - 2.6% + 0.3% - 0.9% - 2.1% + 2.1% + 0.01 + 9.9%

2003 33,781 32,451 1,330 35,590 300,800 155,500 115,500 40,000 2.64 521

- 0.8% + 0.2% - 19.5% + 0.1% + 2.4% - 5.0% + 0.3% - 17.5% - 0.03 - 0.6%

2004 33,036 31,353 1,683 35,660 292,600 161,000 111,800 49,200 2.64 614

- 2.2% - 3.4% + 26.5% + 0.2% - 2.7% + 3.5% - 3.2% + 23.0% + 0.00 + 17.9%

2005 32,256 30,516 1,740 35,600 294,500 159,900 108,600 51,300 2.62 673

- 2.4% - 2.7% + 3.4% - 0.2% + 0.6% - 0.7% - 2.9% + 4.3% - 0.02 + 9.6%

2006 31,794 30,041 1,753 34,310 297,200 155,200 103,100 52,100 2.60 733

- 1.4% - 1.6% + 0.7% - 3.6% + 0.9% - 2.9% - 5.1% + 1.6% - 0.02 + 8.9%

2007 31,710 29,981 1,729 34,170 305,600 155,200 102,400 52,800 2.60 835

- 0.3% - 0.2% - 1.4% - 0.4% + 2.8% + 0.0% - 0.7% + 1.3% + 0.00 + 13.9%

2008 31,251 29,651 1,600 33,760 286,300 145,900 100,100 45,800 2.51 835

- 1.4% - 1.1% - 7.5% - 1.2% - 6.3% - 6.0% - 2.2% - 13.3% - 0.09 + 0.0%

2009 30,455 28,910 1,545 31,940 253,400 131,500 92,300 39,200 2.25 679

- 2.5% - 2.5% - 3.4% - 5.4% - 11.5% - 9.9% - 7.8% - 14.4% - 0.26 - 18.7%

2010 30,808 29,144 1,664 32,020 251,900 135,200 93,300 41,900 2.29 861

+ 1.2% + 0.8% + 7.7% + 0.3% - 0.6% + 2.8% + 1.1% + 6.9% + 0.04 + 26.8%

2011 29,969 28,270 1,699 33,100 256,000 137,100 93,600 43,500 2.35 622

- 2.7% - 3.0% + 2.1% + 3.4% + 1.6% + 1.4% + 0.3% + 3.8% + 0.06 - 27.8%

2012 30,439 28,590 1,849 32,780 251,900 140,300 93,700 46,600 2.39 836

+ 1.6% + 1.1% + 8.8% - 1.0% - 1.6% + 2.3% + 0.1% + 7.1% + 0.04 + 34.4%

2013 30,833 29,090 1,743 33,940 265,600 145,000 98,700 46,300 2.42 1,032

+ 1.3% + 1.7% - 5.7% + 3.5% + 5.4% + 3.3% + 5.3% - 0.6% + 0.03 + 23.4%

2014 30,930 29,150 1,780 35,640 273,600 152,600 103,900 48,700 2.44 1,180

+ 0.3% + 0.2% + 2.1% + 5.0% + 3.0% + 5.2% + 5.3% + 5.2% + 0.02 + 14.3%

Contact for Press Inquiries: Corporate Communication Division, JTB Corp., 2-3-11 Higashi Shinagawa,

Shinagawa-ku, Tokyo 140-8602 JAPAN. Tel: 03-5796-5833, Fax: 03-5796-5848