Designthinking Inspiring Communities

DESIGN THINKINGINSPIRING COMMUNITIES

Future Library

Unconference2013

TODAYS MENU (What we’ll talk about)

TODAYS MENU (What we’ll talk about)

Topic No. 1WHO ARE

AARHUS PUBLIC LIBRARIES

Topic No. 2INTRODUCING

DESIGN THINKING

Topic No. 3A DESIGN

PROCESS IN 60 MINUTES

Fact No. 1

WE ARE A PUBLIC LIBRARY (+18 BRANCHES)

SITUATED IN THE MIDDLE OF DENMARK

Fact No. 2

WORKING TOWARDS MAKING THE BEST POSSIBLE LIBRARY FOR THE CITIZENS

OF AARHUS

..building the future library..

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DOKK1 INDRETNINGSFORSLAG

NIVEAU 2

7 core values

Fact No. 3

THE CITIZEN AS KEY FACTORLIFELONG LEARNING & COMMUNITY

DIVERSITY, COOPERATION & NETWORKCULTURE & EXPERIENCE

BRIDGING CITIZENS, TECHNOLOGY & KNOWLEDGE

FLEXIBLE & PROFESSIONAL ORGANISATION

A SUSTAINABLE ICON FOR AARHUS

Fact No. 4

WE WORK WITH IDEO AND CHICAGO PUBLIC LIBRARIES

ON CREATING A TOOLKIT FOR INNOVATION IN

PUBLIC LIBRARIES

Fact No. 5

WE’RE WORKING WITH DESIGNTHINKING GUIDED BY

IDEO ON A SERIES OF EXPERIMENTS FOR: PLAY,

CHILDREN & FAMILIES, IT IN LIBRARIES, TEENS

& CO-WORKING

Fact No. 6

WE’RE GROUNDING OUR RESEARCH IN OUR USERS

AND WHAT THEY FIND DESIRABLE

WE BUILD EMPATHY THROUGH INTERVIEWS

& OBSERVATION

Fact No. 7

WE ARE MAKING A LIBRARY FOR PEOPLE

- SO WE START WITH PEOPLE

JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101

THE DESIGN PROCESS

1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION

I have a challenge.How do I approach it?

Understand the challenge,

Prepare research,Gather inspiration

Tell stories,Search for meaning,Frame opportunities

Generate ideas,Refine ideas

Make prototypes,Get feedback

Track learnings,Move forward

I learned something.How do I interpret it?

I see an opportunity.What do I create?

I have an idea.How do I build it?

I tried something new.How do I evolve it?

THE DESIGN PROCESS

SOURCE: IDEO

THE DESIGN PROCESSIN 60 MINUTES (!)

SOURCE OF METHOD AND INSPIRATION: IDEO

JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101

THE DESIGN PROCESS

1. DISCOVERY

5 MINUTES 20 MINUTES 15 MINUTES 20 MINUTES 5 MINUTES

2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION

I have a challenge.How do I approach it?

I learned something.How do I interpret it?

I see an opportunity.What do I create?

I have an idea.How do I build it?

I tried something new.How do I evolve it?

THE DESIGN PROCESS

SOURCE: IDEO

JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101JU N E 17, 2013 / N E X T L IBR A RY CO N F ERE N CE : DES IG N T H I N K I N G 101

THE DESIGN PROCESS

1. DISCOVERY 2. INTERPRETATION 3. IDEATION 4. EXPERIMENTATION 5. EVOLUTION

FRAMING THE PROBLEM:MORE POSSIBILITIES

DEVELOPING, REFINING:LESS OPTIONS

THE DESIGN PROCESS

SOURCE: IDEO

Phase 1:DISCOVERY

PROBLEMS YOU MIGHT BE THINKING ABOUT

How can libraries foster great civic engagement amongst visitors and constituents?

How might libraries capatalize on being “safe spaces” within urban centers?

How might the libraries further digital literacy and better the young people’s use of technology with limited resources?

How might libraries promote further accessibility and transperancy of information especially for those without internet at home?

How might the library reach those who can benefit the most from free and equal access to knowledge?

How might libraries set the stage for volunteer initiatives?

TODAY’S DESIGN CHALLENGE:

TODAY’S DESIGN CHALLENGE:

HOW MIGHT WE SUPPORT AND

INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?

Take one minute

GRAB A POST-IT AND WRITE THE FIRST IDEA THAT COMES TO MIND

Other thought starters:

CREATIVITY, PLAY, (DIGITAL) LITERACY, MAKER SPACES, CROWD SOURCING,

UPCYCLING, SUSTAINABILITY, SHARING CULTURE,

COLLABORATIVE LEARNING

IN DESIGN RESEARCH, TRY TO DO THIS:

Topic No. 3

DEEP EMPATHY

Topic No. 2

DESIGN FORBEHAVIOR

Topic No. 1

DON’T ASK/ OBSERVE

SOURCE: IDEO

Don’t Ask

SURVEYS AND FOCUS GROUPS ARE GREAT

TOOLS FOR VALIDATION, BUT IT TAKES FIELD

WORK TO GAIN TRUE INSIGHT

Don’t Ask

SEGMENTATION AND DEMOGRAPHICS MAY IDENTIFY MARKETS, BUT BEHAVIORS TELL

US WHAT TO DO.

DESIGNING MEANINGFUL SOLUTIONS STARTS WITH DEEP EMPATHY FOR THEIR NEEDS,

HOPES, AND ASPIRATIONS FOR THE FUTURE.

Deep Empathy

SOURCE: IDEO

SOURCE: IDEO


DISCOVERY

STEP 1:

OPEN UP YOUR INSPIRATION

PACKETS

STEP 2:

EACH TAKE ONE STORY CARD AND READ THROUGH IT

STEP 3:

REFLECT YOUR OWN

PERSONAL STORIES COUNT, TOO!

SOURCE: IDEO

Phase 2:INTERPRETATION

LET’S LOOK BACK AT OUR DESIGN CHALLENGE

LET’S LOOK BACK AT OUR DESIGN CHALLENGE

HOW MIGHT WE SUPPORT AND

INSPIRE YOUTHS TO HELP BUILD COMMUNITIES?


TO INTERPRET OUR STORIES, WE’LL FOCUS ON 1. INSIGHTS, 2. THEMES, AND

3. ‘HOW MIGHT WE’ QUESTIONS

SOURCE: IDEO


CAPTURE ON POST-ITS:WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?

WHAT DID THIS PERSON CARE ABOUT THE MOST? WHAT MOTIVATES OR ENGAGES HIM/HER?

WHAT FRUSTRATED HIM/HER?

Insights

SOURCE: IDEO


CLUSTER POST-ITS:GROUP RELATED INFORMATION

FIND HEADLINES

�emes

SOURCE: IDEO


FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS

HOW MIGHT WE...

‘HMW’ Questions

SOURCE: IDEO


INTERPRETATION

STEP 1:

InsightsCAPTURE ON POST-ITS:

WHAT WAS SURPRISING OR MEMORABLE IN THE STORY?WHAT DID THIS PERSON CARE ABOUT THE MOST?

WHAT MOTIVATES OR ENGAGES HIM/HER?WHAT FRUSTRATED HIM/HER?


SOURCE: IDEO


INTERPRETATION

STEP 2:

�emesCLUSTER POST-ITS:

GROUP RELATED INFORMATIONFIND HEADLINES


SOURCE: IDEO


INTERPRETATION

STEP 3:

HMW Questions

FRAME OPPORTUNITIES:TURN INSIGHTS / THEMES INTO ACTIONABLE QUESTIONS

HOW MIGHT WE...


SOURCE: IDEO

Phase 3:IDEATION


IDEATION

STEP 1:

CHOOSE 1-2 HMW QUESTIONS TO BRAINSTORM

STEP 2:

BRAINSTORMVISUALLY USING

POST-ITS

STEP 3:

VOTE ON THE IDEA YOU’D LIKE TO PROTOTYPE

USE DOTS TO VOTE–EACH PERSON GETS 3 DOTS

Phase 3:IDEATION

SOURCE: IDEO


Phase 4:EXPERIMENTATION



RAPID PROTOTYPING BRINGS IMMEDIATE TANGIBILITY TO IDEAS,

MAKING THEM INSTANTLY SHAREABLE

SOURCE: IDEO


METHODS TO USE:ROLE-PLAYING

BODY-STORMINGPHYSICAL MOCK-UP

CUT-AND-PASTETALK LESS, MAKE MORE!

Prototyping

SOURCE: IDEO


CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD THE

SUMMARY OF YOUR IDEA AS A GROUP–WRITE DIRECTLY ON THE POSTERS ON THE WALL

Concept summary

SOURCE: IDEO


EXPERIMENTATION

STEP 1:

PrototypingMETHODS TO USE:

ROLE-PLAYINGBODY-STORMING

PHYSICAL MOCK-UPCUT-AND-PASTE

TALK LESS, MAKE MORE!


SOURCE: IDEO


EXPERIMENTATION

STEP 2:

Concept Summary

CAPTURE YOUR IDEA:TAKE 5 MINUTES TO RECORD

THE SUMMARY OF YOUR IDEA AS A GROUP–

WRITE DIRECTLY ON THE POSTERS ON THE WALL


SOURCE: IDEO

Phase 5:EVOLUTION


EVOLUTION

STEP 1:

PAIR UP WITH ADJACENT GROUP

STEP 2:

TEAM PRESENTS FOR 2 MIN

STEP 3:

GIVE FEEDBACK ON CONCEPT

REPEAT #2 AND #3 FOR OTHER TEAM

Phase 5:EVOLUTION

SOURCE: IDEO

QUESTIONS?

THANK YOU =)[email protected]

[email protected]

Designthinking Inspiring Communities

Design

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