Design.innovation.processes
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DESIGN THINKING FRAMEWORKS @heathermcgowan A Collection of Design Processes
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Transcript of Design.innovation.processes
DESIGN THINKING FRAMEWORKS
@heathermcgowan
A Collection of Design Processes
DESIGN THINKING FRAMEWORKS
@heathermcgowan
NEW STUFF TO SAME OLD PEOPLE
TWEAK PRODUCT, SERVICE OR BRAND
SELL OLD STUFF TO NEW PEOPLE
SELL NEW STUFF TO NEW PEOPLE
DESIGN THINKING FRAMEWORKS
@heathermcgowan
UK DESIGN COUNCIL: DESIGN PROCESS (TRANSFORMATION DESIGN)
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Vision + Leadership
Tasks + Execution
Time
Research
Observations
Insights
Frameworks
SynthesisStrategy
Opportunities
Assumptions
ProductsServices
SolutionsTechnologies
ValueCreation
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Probe Define Solve
Synthesis Frameworks Strategy
Inspired by the UK Design Council
Understand Create Prototype Refine Test Execute
HO
LIS
TIC
SP
EC
IFIC
DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS
1. Observation2. Brainstorming3. Rapid Prototyping4. Refining5. Implementation
DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS
DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS
DESIGN THINKING FRAMEWORKS
@heathermcgowan
IDEO’S 5 STEP DESIGN PROCESS
DESIGN THINKING FRAMEWORKS
@heathermcgowan
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Problem Framing
Problem Solving
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Philau/Corlett Model
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Di Resta- McGowan: Types of Innovation
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Price Seating Choices + Lounges
Hub Connectivity
Speed Frequency point to point departures
Friendly, flexible service
BANKRUPTCY
LOWLevel Offering
HIGHLevel offering
Mid RangeOffering
DESIGN THINKING FRAMEWORKS
@heathermcgowan
APPAREL- FOOTWEAR INDUSTRY
Price Newness Style + Materials
Story Customer Engagement
LOWLevel Offering
HIGHLevel offering
Customer Service + Loyalty
Mid RangeOffering
BLUE OCEAN STRATEGY CANVAS
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Price Wine Distinction + Marketing
Complexity and Prestige
Ease of Selection
Fun and Adventure
Easy Drinking
BUDGET WINE
PREMIUM WINE
BLUE OCEAN STRATEGY CANVAS
LOWLevel Offering
HIGHLevel offering
Mid RangeOffering
DESIGN THINKING FRAMEWORKS
@heathermcgowan
Profit ModelThe way in which you make money (Skype- Freemium)
NetworkConnections with others to make value (Target-designers)
StructureAlignment of Talent and Assets (Whole Foods-feedback)
ProcessSuperior Methods (Zara- Fast Fashion)
Product PerformanceDistinguishing Features and Performance (OXO- Universal Design)
Product SystemComplimentary Products, Systems, Services (Apple)
ServiceSupport enhancement that surround offering
(Zappos)
ChannelHow Products + Services
are Delivered (IKEA)
BrandRepresentation of Brand and Businesses (Virgin-
diversity)
Customer EngagementDistinct Interactions
(Wii)
