designing value Éfor transport brands on-the-move...designing valueÉfor transport brands...

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designing valueÉfor transport brands on-the-move [email protected] designing value Éfor transport brands on-the-move

Transcript of designing value Éfor transport brands on-the-move...designing valueÉfor transport brands...

Page 1: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

designing value Éfor transport brands on-the-move

Page 2: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Train interiors - how to specify what you want andhow to get what you specify

Michael Rodber, Director, Jones Garrard Move Ltd

Page 3: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Prescription or performance?

Page 4: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

State railways / private railways

Page 5: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Prescription

Page 6: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

PrescriptionÉÉÉÉÉÉÉÉ& partnership

Page 7: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Performance

Page 8: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Page 9: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Prescription

Page 10: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

407 coaches

Build contract June 2006

First vehicles December 2006

Launch January 2007

Finish April 2008

Page 11: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Thameslink - does what it says on the tin but rather stylishly

Page 12: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Brand vision for the interior design:

support a service operation that ensures the

passenger's needs come first at every stage of the lifecycle

Page 13: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

passenger requirements manager

design reference, inform the specification, influenced by:

¥standards and regulations, capital cost, whole life cost andresidual value

¥Passenger Focus/DfTransport/London TravelWatch

¥operational needs to meet key brand performance goals

Page 14: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Key brand performance goals:

Top-line requirement - dwell time/capacity

Passenger flow management

Security, flexibility

Maintainability, cleanability, recyclability

Page 15: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Dwell time study

Variables

¥Inner suburban/outer suburban¥Articulated/non-articulated¥Step height and distance¥Door throughway - 1300/1500/1800¥Working doors/timing/sound¥Pocketed door/non pocketed door¥Seat layouts to improve flow¥Grabpoles¥Luggage/buggies/bikes/shopping

Page 16: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Legislative standards - TSI

Noise PRM etcÉ.Conventional rolling stock (draft 2010)

National Notified Rules

- list of Rail Group Standards

ManufacturersÕ standards

ISO 9001

TOCsÕ standards

Notified Body

Contracting entity

Takes ultimate responsibility for acceptance and liability in operation

Contract

Page 17: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Design management plan

Mock-ups

Human factors integration

Validation

Page 18: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

Page 19: designing value Éfor transport brands on-the-move...designing valueÉfor transport brands on-the-move michael-rodber@jonesgarrardmove.com 407 coaches Build contract June 2006 First

designing valueÉfor transport brands on-the-move

[email protected]

[email protected]