Wagonheim Law: Designing & Delivering Memorable Presentations
Designing the station environment and delivering a better … · 2020-07-01 · Designing the...
Transcript of Designing the station environment and delivering a better … · 2020-07-01 · Designing the...
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Designing the station environment and delivering a better experience for customers
Rail Delivery Group Stations Summit 2019
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Who is your passenger?
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“experience”
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Liverpool Airport
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Schiphol Airport
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“You can’t see tears & smiles on a
spreadsheet”- Tricia Wang
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Time Optimisers Basecampers
Carry-on Worriers
Space Seekers
Retail LoversExperience Explorer
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Source: Connected Places Catapult
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Source: Connected Places Catapult
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Source: Wayfindr
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Map the
ecosystemFront of House
to Back
of House
Understand
feelings
&
function
Immersion
&
Co-Creation
Use “thick: data
+
big data
Five thoughts…
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Design Driven By Human Behaviour
CCD Design & Ergonomics
Second Home Spitalfields
68-80 Hanbury Street
London E1 5JL
+44 (0) 20 7593 2900
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