Designing the mobile wallet - A case study
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Transcript of Designing the mobile wallet - A case study
Designing the mobile wallet
A case study
@timcaynes #ias12
This part of the screen intentionally left blank
userinformationarchiexperiencetectoinnovationdesi
gnalignerationenvisioningeermatron
icatoricorn
254% of the
world has a
mobile phone
117% of the
world has a
wallet
0.004% of the
world thinks...
OMG, those
things should
be totally,
like,
the same
thing
Who are the
0.004%? tm
Who are the
0.004%? tm
IMAGE: REFERENCE: http://thinkd2c.wordpress.com/2011/05/12/visa-to-luanch-major-digital-wallet-initiative-in-2011/ SOURCE: Visa
IMAGE: REFERENCE: http://www.telegraph.co.uk/technology/mobile-phones/6254174/O2-to-trial-LTE-mobile-broadband.html SOURCE: O2. Probably.
IMAGE: REFERENCE: http://www.zdnet.co.uk/news/mobile-devices/2011/05/20/orange-and-barclays-unveil-quick-tap-mobile-wallet-40092845/ SOURCE: ORANGE
Image: Capture: http://www.google.com/wallet/
Ooh. Can they
literally change my life
with this?
Image: Capture: Mastercard youtube channel
Image: Capture: Mastercard Youtube Channel
Image: Capture: Google Youtube Channel
Image: Capture: Google Youtube Channel
Image: Capture: Orange youtube channel
“And as if that
wasn't enough, paying with your
mobile looks
pretty cool too”
and in this
world?
Can the design challenge be
reduced to a
pithy couple of slides?
Two ways to
approach the
design
Complicated and simple
Simple and
complicated
Complicated and simple –
registration
heavy and
transaction light
Simple and
complicated –registration light and
transaction
heavy
That choice is not yours
That choice
has already
been made
That choice
has already
been made
The design story
We’d like a mobile wallet
please
So you’d like...
Execution?
St
Still in the room
awake
Diagram: Useless Venn diagram
Image: Robert Gendler
Well, we’d just
like a mobile
wallet please
Oh
sadface
Ok, so what do
you already have?
we’ve been doing a bit of work with this agency that did put some things together but it was a while ago and until we knew the platform requirements we weren’t really sure what the architecture needed to be any since we’ve changed some of the delivery partners and there is new legislation coming up in november which basically says we’ll have to
update the transaction engine which actually we get from the merchant who since they merged with the carrier platform have
another version of that piece coming so we’re working with our IT partners to fill that gaps in implementation which means that we’ve
had to revise some of the business requirements again and since that happened there has been a new directive which means that in the UK we’re not actually allowed to do the thing that makes that piece work so we’ve had somebody else in the work on some high-level
designs but as we’re going through a brand update right now for the whole commerce platform we’re not quite sure which assets are
usable but compliance are looking into that so when we get those things back from those guys who have also changed their name
recently and I can’t remember who they we’ll be able to see how some of that fits together but we’re not entirely sure what the middle tier looks like yet because since the latest deployment of the fulfilment
engine we’ve had issues resolving some simple transaction and we might actually have to migrate those services to another supplier
and that will probably be in the third quarter so realistically we’ve put a hold on that pending the outcome of the stakeholder review which
incidentally is becoming more difficult since we actually changed who we are and we all wear different faces and can only communicate
through michael jackson thriller moves
Oh
sadderface
Still...
Jon
We did Immersion
Immersion
Immersion
then We did Ideation
Tap phone
DROP PHONE
shout a bit
start fight
Then We did Envisioning
Android
BlackBerry
Touchscreen Touchscreen Trackpad
Touchscreen and Trackpad
sadface
Mara
we did
Testing
Scenario: Try and use this lovely
android phone
to set up and
use a mobile
wallet
Scenario: Try and use this lovely Blackberry
phone to set
up and use a
mobile wallet
<meta name="viewport"
content="width=device-width, initial-
scale=1.0, maximum-scale=1.0, user-
scalable=no"/>
Did you do the
Execution bit?
What, if anything, I
learned
concept
Context
confidence
Thanks
@timcaynes #ias12