Designing Readable White Papers
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DESIGNING READABLE WHITE PAPERS
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jodie-nicotra -
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Transcript of Designing Readable White Papers
#1 rule of document design:
UNDERSTAND YOUR READERS
• They’re busy.• They don’t care about you or your ideas
(or even if they do, they won’t necessarily take the time to read something that looks difficult.
• They will skim.
AND DESIGN ACCORDINGLY
GENERAL STRATEGIES• Create a clear visual hierarchy.• Chunk into bite-size pieces – use white
space.• Use meaningful headings.• Use clear topic sentences to facilitate
skimming.• Be as concise as possible while still being
persuasive.
WORD tools for document design…• Header/footer• Tables• Shapes• Text boxes• Columns• Insert photos/text wrap