DesigningDesigningCorporateCorporate

ororBusinessBusiness

LetterheadsLetterheads

It is the corporate stationery that

represents the company and is considered as the legal document of the

company.

The letterhead is considered as part of the flow of

communication within different departments and

also to the outside organizations. It is used for sending letters across the organizations, business

proposals, quotations, etc.

USES OF THE LETTERHEAD

VEHICLE OFCOMMUNICATION

- represents your brand (organization)

- promotes your products & services

- gets your message to the recipient

CREATESDISTINCTION and

IDENTITY- gives the

brand/company a distinctive and established look

- familiarizes your brand/company to the clients

What does a letterhead contain?

1. COMPANY LOGO- is the sign, name, or trademark of an

institution or firm; it is the cornerstone for all the marketing and promotional materials of the company

- must be appropriate, eye-pleasing, and reflect the company’s credibility

- must be designed accordingly

What does a letterhead contain?

2. Pertinent Information about the Firm

- such as address (main office & branches), contact information (telephone, mobile & fax numbers), email address, website address

- may also include : company slogan, &product line, year of establishment

Basic Considerations when Designing Letterheads

A. COLOR - A black & white letterhead can be effective, but

you can use colors that emphasize the purpose of your business; a little color can significantly enhance the overall look of the letterhead.

- Use color selectively. When color is used in too many areas, the areas start to fight for attention.

Basic Considerations when Designing Letterheads

B. TYPEFACE - Select typefaces that reflect the nature of your

business. Limit the selection to two different typefaces.

- You can use bold and italic in the typefaces but avoid overuse. Avoid using all capital letters, they are more difficult to read.

Basic Considerations when Designing Letterheads

B. TYPEFACE - Suggested typefaces:

Gill SansVerdana

Times New RomanArial

GeorgiaCourier

Basic Considerations when Designing Letterheads

C. PAPER STOCK and COLOR

- Choose 24-pound paper that enhances the quality of printing; preferably white in color (for businesses which are conservative in nature); use short size ( 8 ½” x 11” )

- Colored paper is appropriate for businesses that require creativity.

Basic Considerations when Designing Letterheads

D. LAYOUT

- Classic style?

- More modern style?

- Funky, artsy style? (perhaps using some clip-art, picture or photograph)

Basic Considerations when Designing Letterheads

D. LAYOUT

- Put emphasis on the name and the other information you want people drawn to first.

- Don’t overcrowd the letterhead with too much information. White space used effectively will help attract attention where you want it and avoid a cluttered effect.

Basic Considerations when Designing Letterheads

D. LAYOUT

- The text should be positioned appropriately whether on top, at the bottom or on the sides, so that adequate room is left for the message itself.