Designing for Interaction 120379359583537 4

download Designing for Interaction 120379359583537 4

of 36

  • date post

    06-Apr-2018
  • Category

    Documents

  • view

    214
  • download

    0

Embed Size (px)

Transcript of Designing for Interaction 120379359583537 4

  • 8/3/2019 Designing for Interaction 120379359583537 4

    1/36

  • 8/3/2019 Designing for Interaction 120379359583537 4

    2/36

    Designing for Interaction isSetting objectives: Determining the target audiences,intended users, and success criteria is central to alldesign and user participation.

    U nderstanding audience: A commitment to understandand involve the intended visitor is essential to the designprocess. If you want a user to understand your solution,you must first understand the audience.

    U nderstanding the alternatives: S uperior designrequires ongoing awareness of the competition and i tscustomers. Once you understand your visitors' tasks, youmust test those same tasks against competitivealternatives and compare their results with yours.

    D esigning the total user experience: Everything avisitor sees and touches is designed together by amultidisciplinary team.

    E valuating designs: User feedback is gathered early

    and often, using prototypes of widely ranging f idelity, andthis feedback drives solution design and development.

    C ontinual user observation : T hroughout the life of theredesign, continue to monitor and listen to your users,and let their feedback inform your responses to yourredesign efforts.

    Design thetotal user

    experience

    Understandthe

    alternatives

    Evaluate designs

    Understand visitors

    IxDIxDstepssteps

    S etting objectivesS etting objectives

    Continual user observation

  • 8/3/2019 Designing for Interaction 120379359583537 4

    3/36

    A methodology typically focuses on

    teaming, gathering and validating

    requirements in a non-invasive matter.

    It identifies high impact initiatives with the

    largest ROI or best strategic fit.

    It employs best practices from ourselvesand from our learnings with others.

    3. Low-level design

    4. Implementation

    Business Strategy

    Digital Branding

    System/platformDesign

    Information Design

    Interface Design

    Environment Definition

    Technical Architecture

    Content Integration

    Design Implementation

    Technology Integration

    5 . Deployment& Feedback

    Initiative Launch

    Initiative Metrics

    Initiative Management

    2 . High-level design

    1. IntentApproach DevelopmentInnovation Workshops

    Strategy

    DesignTechnology

    Innovation

    IxD is integrated, iterative and accelerated through theuse of specialized tools and methods

  • 8/3/2019 Designing for Interaction 120379359583537 4

    4/36

    A Framework for Digital Branding

    Brand Experience Assessment

    V i s i t o r N e e

    d s / G o a

    l s

    B r a n d

    A t t r i b u t e

    A l i g n m e n

    t

    C r o s s

    C h a n n e l

    E x p e r

    i e n c e

    O n l

    i n e C

    h a n n e l

    E x p e r

    i e n c e

    S e r v i c e

    P r o c e s s

    L o y a

    l t y P

    r o g r a m s

    E x p e r i e n c e

    A s s e s s m e n

    t

    Brand ExperienceDesign

    E x p e r

    i e n c e

    S c e n a r i o s

    I n f o r m a

    t i o n

    A r c

    h i t e c t u r e

    W i r e - f r a m e

    D e s

    i g n

    B r a n d e d

    I n t e r f a c e

    D e s

    i g n

    U s a

    b i l i t y

    V e r

    i f i c a

    t i o n

    P r o

    t o t y p e

    B r a n

    d E x p e r i e n c e

    B l u e p r i n

    t

    E x i s t

    i n g C a p a b

    i l i t i e s

    X C I n t e g r a

    t i o n

    P r o c e s s

    I m p a c t s

    G o v e r n a n c e

    T e c h n o l o g y

    A l i g n m e n

    t

    P r o

    j e c t A

    s s e t

    L e v e r a g e

    I m p

    l e m e n

    t a t i o n

    R o a

    d m a p

    Brand ExperienceImplementation

    B r a n d

    H e a

    l t h M e a s u r e s

    V i s i t o r L o y a l

    t y

    S a l e s

    / R e v e n u e

    C h a n n e

    l P e r

    f o r m a n c e

    L o y a

    l t y P

    r o g r a m

    U s a g e

    R O I

    E x p e r i e n c e

    S u c c e s s

    R e p o r t i n g

    Brand ExperienceManagement

    Experience Improvement Continuum

    Interest Generation Browse / Research T ransact S ervice S upport Expansion> > > > >

    Maximizing the experience, from interest to completing transaction, the brandedcustomer experience is realized through the following methodology.

    W hats missing?T he authenticity that socialmedia trends bring to thebranded conversation. T his

    model is old and doesntreflect that dynamic.

  • 8/3/2019 Designing for Interaction 120379359583537 4

    5/36

    R egarding innovation: The Core

    focus of our processesRedefining the specifications of design solutions which can lead to betterguidelines for traditional design activities (graphic, industrial, architectural, web,etc.);

    Incremental Innovations, Best Practices, Asset or C omponent-basedSolutions

    Exploring possibilities and constraints by focusing critical thinking skills toresearch and define problem spaces for existing products or servicesor thecreation of new categories;

    Breakthrough Innovations

    M anaging the process of exploring , defining , creating artifacts continuallyover time

    Prototyping scenarios and solutions that incrementally or significantly addressthe problem

    Source: Nate Burgos and Adam Kallish, WikiPedia

  • 8/3/2019 Designing for Interaction 120379359583537 4

    6/36

    S ample methods and artifacts

    Building a Vision for Innovation in Interaction Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    7/36

    W hat is a typical process?

    Source: Vijay Kumar, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    8/36

  • 8/3/2019 Designing for Interaction 120379359583537 4

    9/36

    A

    nd typically uses a toolkit-based approach

    Source: Vijay Kumar, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    10/36

    A focus on knowing users

    Source: Vijay Kumar, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    11/36

    How a toolkit is applied: Knowing users

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    12/36

    Collecting data around insights and needs

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    13/36

    Collecting data around insights and needs

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    14/36

    Collecting data around insights and needs

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    15/36

    Collecting data around insights and needsF rameworks can be used to sort, massage and prioritize data

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    16/36

    Insights and needs to patterns

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    17/36

    Insights and needs to patterns

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    18/36

    Patterns to

    c

    riteria

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    19/36

    From criteria toco

    nc

    epts

    Source: Vijay Kumar & Patrick Whitney, Institute of Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    20/36

    R oad Map Development

    Building a Vision for Innovation in Interaction Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    21/36

    Sample

    R oadmap

  • 8/3/2019 Designing for Interaction 120379359583537 4

    22/36

    Concept Development

    Building a Vision for Innovation in Interaction Design

  • 8/3/2019 Designing for Interaction 120379359583537 4

    23/36

    Frequently used componentsP roject Vision

    User P rofiles & S cenarios

    F eature MapInformation A rchitecture

    Visual Design

    Graphic P roduction

    Design S tyle Guide

    Content A ssessment

    Content MatrixContent P lan / S trategy

    A ccessibility Review

    UsabilityT

    estP

    lanUsability Test Report

    User S upport Materials

    Usability / A ccessibility

    Content