Designing Emotional Experiences for Mobiles Devices

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@UXforChangeUK #UX4G

Designing Emotional Experiences for Mobiles Devices

Hands-On Workshop (90 min)

Sandra GonzalezUX for Change Founder

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A Little Bit About Me

@uxcata

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http://tribune.com.pk/story/883683/restaurant-designs-plates-to-look-good-on-instagram/



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Human Needs“No matter our age, gender, race, or station in life, we all have basic needs that must be met.“

Abraham Maslow

Designing for Emotion by Aarron Walter

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https://youtu.be/LtlVQ6ianCs?t=1m35s



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Designing for Emotion By Aarron Walter

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Revolution Something Lost and Something Found

“As the machine found its place in our world, the human hand’s presence in everyday objects

slowly faded. “Aaron Walter


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“We could reduce our industry to a commodities race, like those who manufactured the industrial

revolution.“Aaron Walter


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“Or we could follow a different path, one paved by the artists, designers, and architects of the Arts and Crafts movement, who believed that

preserving the human touch and showing ourselves in our work isn’t optional. It’s

essential. “Aaron Walter


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What is Emotional Design?

“Emotional design…uses psychology and craftsmanship to create an experience for users that makes them feel like there’s a person, not a machine, at the other end of the connection. “

Aaron Walter


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Users Needs“What if we translated Maslow’s model of human needs into the needs of our users? It might look something like this.“

Aaron WalterDesigning for Emotion by Aarron Walter

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by Aaron Walter


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Pleasurable Experiences

“Why do we settle for usable when we can make interfaces both usable and pleasurable?“

Aaron Walter


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PERSONALITY

Chapter available on A List Apart

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http://alistapart.com/article/personality-in-design



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Let’s Use Personas to Evaluate a Brand

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THREE PRINCIPLES OFEMOTIONAL DESIGN

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LET YOUR BRAND PERSONALITY SHOWPrinciple #1

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Let Your Brand Personality Show

“Emotional design turns casual users into fanatics ready to tell others about their positive

experience.“Aaron Walter


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Every single person in Uruguay RTEveryone in Slovenia Favorite it.

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http://mashable.com/2015/11/03/twitter-broke-my-heart/#fgefq7ZMWZqu

http://mashable.com/2015/11/03/twitter-broke-my-heart/%23fgefq7ZMWZqu

http://mashable.com/2015/11/03/twitter-broke-my-heart/%23fgefq7ZMWZqu

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BABY-FACE BIAS Principle #2

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“Evolution has given us baby goggles that help us look past such shortcomings and trigger waves of positive emotions when we see a little one’s face. “

Aaron Walter

Jeff Atwood

http://blog.codinghorror.com/on-parenthood/



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THE WORLD IS OUR MIRRORPrinciple #3

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Have anyone seen Donald in Mathmagic Land?

https://youtu.be/AJgkaU08VvY?t=7m

https://youtu.be/AJgkaU08VvY?t=7m

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Let’s play Emotional Design Bingo!

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Think of your favorite brands

(1st row)

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Think of your not-so-favorite brands

(2nd row)

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Think of your brands

(3rd row)

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Think of your “dream job” brands

(4rd row)

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Let’s all come up withbrands

(5rd row)

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Let’s go back to the emotional design principles

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STRATEGIES FOR IMPLEMENTINGEMOTIONAL DESIGN

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SURPRISE

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ANTICIPATION

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PRIME

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IS BETTER TO ASK FORGIVENESS…

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TELL A STORY

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GAMIFICATION

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USE OF COLORS

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Brain Teaser UX Game

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Great Job!

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Designing Emotional Experiences for Mobiles Devices

Technology

Transcript of Designing Emotional Experiences for Mobiles Devices