Designing Digital Futures:Macromedia Symposium at MCBW 2016On February 22nd 2016, Macromedia University presents Designing Digital Futures – a one-day symposium for design-driven innovation. The initiator and organiser, Prof. Oliver Szasz, invites participants to immerse thoroug-hly in the topic of digital transformation and humanity: What effect has the digital transformation on our society? Is humanity really at stake as many fear, or does an upcoming "Big Data and Robotic Age" rather offer a stimulus to evaluate human qualities and to scrutinize what it means to be human in the 21st century?

15 renowned speaker from business, society and academia participate in the discourse:E.g. Prof. Dr. Nida-Ruemelin (Philosopher, retired State Minister for Culture and Media) evaluates values in the upcoming robotic age; Juergen Schmidhuber (Scientific Director – Swiss AI Lab IDSIA, Professor of Artificial Intelligence) demonstrates current research in artificial intelligence and creativity; Markus Hohl (Design Associate – Design Council UK, Design for Europe) shows potentials of the digital transformation and shows innovative examples from the UK and Dr. Bernhard Krusche (Co-Founder – Ignore Gravity) looks into the necessary require-ments in organisations to foster innovation. Additionally some of the most innovative agencies provide insights into their design practice.

• When: Monday, Feb. 22nd, 2016, 10:00 – 19:00• Where: Oskar von Miller Forum, Oskar-von-Miller-Ring 25, 80333 Munich• To attend the free one-day symposium please register here:http://www.mhmk-international.org/designing-digital-futures.html

Additionally, a free Design Thinking workshop will allow participants to explore design-driven innovation methods. Number of seats are limited, please register early (from 9:30) at the registration desk at the event location. Please come early to avoid disappointments.

Please note: Your registration for the symposium doesn’t guarantee a seat. Please register early to avoid disap-pointment, starting from 9:30. Some of the presentations at the symposium will be held in German.

Designing Digital FuturesOne-day Symposium for Design-Driven Innovation

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Agenda

Session One:

Digital Futures: A Design Perspective (Presentations in English)

10:00 Prof. Oliver Szasz (Introduction) 10:05 Dr. Beate Wilhelm (Academic Director – Macromedia University, Campus Munich)10:15 Prof. Dr. Juergen Faust (President – Macromedia University)10.20 Prof. Oliver Szasz (Vice Head Graduate School – Macromedia University, Campus Munich)10:30 Markus Hohl (Design Associate – Design Council UK, Design for Europe)

Digital Futures: A Technology Perspective (Presentation in English)

11:00 Prof. Dr. Juergen Schmidhuber (Scientific Director – Swiss AI Lab IDSIA (USI & SUPSI) Prof. of AI)11:45 Panel Talk, Q&A

Session Two:

12:15 - 13:00 Lunch Break and Networking

15:15 - 15:45 Coffee Break and Networking

18:15 - 19:00 Get-Together and Networking

Modul Deutsch (Presentations in German) Module English

09:30 - 10:00 Registration and Coffee

Digital Futures: Design Project Examples – Newcomers (Presentations in English)

15:45 Nourhan Tawfik (Alumni Macromedia University)

Digital Futures: Design Practice Examples (Presentations in English)

16:00 Andreas S. Rieger (Director Project Management - designaffairs) Alexander Peters (Associate Director Interaction Innovation - designaffairs) 16:30 Michael Reuter (Co-Founder - Datarella, AppAdvisors)17:00 Kalle Buschmann (Associate Creative Director, frog)17:30 Dr. Michael Bartl (CEO - Hyve) 18:00 Panel Q&A

Digitale Zukunft: eine philosophische Perspektive

13:00 Prof. Dr. Dr. h.c. Nida-Rümelin (Staatsminister a.D.)13.45 Q&A

Digitale Zukunft: die Business Perspektive

14:00 Amir Roughani (Founder & CEO – Vispiron)14:20 Andreas Baumann (Head UX, Bosch Security Systems)14:40 Dr. Bernhard Krusche (Co-Founder – Ignore Gravity)

Workshop: Design-driven Innovation

13:00 - 15:00 Prof. Oliver Szasz, Nourhan Tawfik, Christoph Merdes

Session Three:

Speaker List (in chronological order)

Designing Digital FuturesOne-day Symposium for Design-Driven Innovation

Digital Futures: A Design Perspective

Digital Futures: A Technology Perspective

Session One

Prof. Dr. Juergen Schmidhuber (Scientific Director – Swiss AI Lab IDSIA (USI & SUPSI), Professor of Artificial Intelligence)

Jürgen Schmidhuber's main goal has always been to build a self-improving Artificial Intelligence (AI) smarter than himself. He has pioneered self-improving general problem solvers since 1987, and Deep Learning Neural Networks (NNs) since 1991. The recurrent NNs developed by his research groups at the Swiss AI Lab IDSIA (USI & SUPSI) and TU Munich have revolutionised handwriting recognition, speech recognition and machine translation, and are available to over a billion unsers through Google, Microsoft, IBM and Baidu.

Foto: Wort & Bild Verlag / Eleana Hegerich

Prof. Oliver Szasz (Vice Head Graduate School – Macromedia University)

With an academic background in sociology, political science and philosophy,Oliver Szasz is focusing his design research on human-centered design, design thinking and social innovation. He has extensive international experience as a strategic design consultant for global private and public organisations. Besides his teaching, Oliver Szasz participates in the academic debate about design thinking and provides consultancy services for design-driven innovation processes.

Dr. Beate Wilhelm, Academic Director, Macromedia University, Campus Munich

Beate Wilhelm has a background in management and political consulting. She is a specialist for organisational and educational processes. Her focus lies on systems, innovation, knowledge and technology transfer.

Prof. Dr. Juergen Faust (President – Macromedia University)

Juergen Faust has specialized in managing through designing and published about the idea transferring design methods and processes into the Management field, based on his work about a comprehensive theory to describe design processes. He also teaches design and design theory. He contributed to a variety of books and publications.

Markus Hohl (Design Associate – Design Council UK, Design for Europe)

Markus Hohl’s background is in product design and engineering and he has over 20 years’ international design experience in creating iconic products and services. He also works with organisations to help them change their culture towards a more customer-centric way of working. For the Design Council UK and Design for Europe, the EU initiative to support design-driven innovation, Markus works as a Design Associate involved in coaching SMEs and university start-ups.

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Speaker List (in chronological order)

Designing Digital FuturesOne-day Symposium for Design-Driven Innovation

Digitale Zukunft: eine philosophische Perspektive

Digitale Zukunft: die Business Perspektive

Session Two

Prof. Dr. Dr. h.c. Nida-Rümelin (Staatsminister a.D.)

Julian Nida-Rümelin gehört neben Jürgen Habermas und Peter Sloterdijk zu den renommiertesten Philosophen in Deutschland. Julian Nida-Rümelin ist Honorarprofessor an der Humboldt-Universität zu Berlin, ord. Mitglied der Berlin-Brandenburgischen Akademie der Wissenschaften, der Europäischen Akademie der Wissenschaften und Künste und der Akademie für Ethik in der Medizin. Von 1998-2002 wechselte Julian Nida-Rümelin in die Kulturpolitik, zunächst als Kulturreferent der Landeshauptstadt München und dann als Kulturstaatsminister im ersten Kabinett Schröders. Er ist Lehrstuhlinhaber für Philosophie und politische Theorie an der Ludwig-Maximilians-Universität München.

Amir Roughani (Founder & CEO – Vispiron)

Amir Roughani ist Wirtschaftsingenieur und seit 2002 ein „Serial Entrepreneur“. Inzwi-schen sind in seiner Unternehmensgruppe VISPIRON über 350 Personen im Technolo-giesektor tätig. Seit 2015 ist er Mitglied im Wirtschaftsbeirat Bayern und vertritt die Interessen von rund 1.800 Unternehmerinnen und Unternehmern aus der Wirtschaft in ganz Bayern. 2014 gewann er den von Ernst & Young verliehenen Preis "Entrepreneur of the Year" im Bereich IT und Dienstleistung. Seine Firmengruppe wurde mehrfach in die Liste „bester Arbeitgeber Deutschlands“ gewählt.

Andreas Baumann (Head User Experience – Bosch Security Systems)

Andreas Baumann ist User-Experience-Spezialist und beschäftigt sich seit über zehn Jahren mit nutzerzentriertem Design und agiler Entwicklung. Seit 2012 verantwortet er das Thema UX (User Experience) bei dem Bosch Geschäftsbereich Sicherheitstechnik und gestaltet den notwendigen kulturellen Wandel in einem Unternehmen, das seine Stärke bisher vor allem aus herausragender Ingenieursleistung bezieht. Eine der größten Herausforderung ist dabei, den Nutzer selbst als Innovationsquelle zu entde-cken. Andreas Baumann ist diplomierter Ingenieur und Ergonome.

Dr. Bernhard Krusche (Co-Founder – Ignore Gravity)

Dr. Bernhard Krusche is the co-founder of Ignore Gravity, Berlin, managing director of the Foundation for the Next Society, publisher of REVUE for Postheroic Manage-ment an lecturer at the Universities of Klagenfurt/Austria, Kassel and Zeppelin University, Friedrichshafen. In his professional activities he focuses amongst others on the implementation of large-scale change projects in for-profit and non-profit organisations, and the development and implementation of innovative learning architectures with a focus on leadership.

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Speaker List (in chronological order)

Designing Digital FuturesOne-day Symposium for Design-Driven Innovation

Digital Futures: Design Practice Examples

Session Three

Andreas S. Rieger (Director Project Management - designaffairs)

Andreas joined designaffairs in 2012. A brave decision by the management started a journey in finding out chances and risks of bringing together his objective and structural driven mindset with the creative and freedom loving colleagues. It turned out to be a success story. He can be considered as project management guru and is known for his genius in overviewing connections, relations, dependencies of people, situations, systems and things in general.

Alexander Peters (Associate Director Interaction Innovation - designaffairs)

Alex joined designaffairs in 2006. Ever since he is one of the key people driving the creative and design agency from level to level. He specialized in the area of the so-called Human-Machine-Interface (HMI). He is dedicated to all kinds of technical developments and its impact on society and individuals. His critical character always judges digital products, solutions and services from an user centered design perspective.

Michael Reuter (Co-Founder – Datarella, AppAdvisors)

Michael Reuter has more than 20 years of experience in building companies and co-founded several enterprises since 1993. In 2010 he has co-founded AppAdvisors, a full service app agency and is responsible for app strategy, app conception and app marketing. In 2013 he co-founded Datarella, a technology consultancy, that provides expertise in Big Data and Quantified Self, and that advocates the use of technology to make the world a better place.

Kalle Buschmann (Associate Creative Director – frog)

In his work Kalle Buschmann focusses on digital service experiences spanning multiple touchpoints. Kalle likes to tackle wicked problems with Design Research and Business Analysis to combine organisational, technological and societal aspects into new service solutions.

Dr. Michael Bartl (CEO - Hyve)

Michael is CEO for HYVE. Before he worked for the carmaker AUDI in the R&D division. In the research field of innovation management he has published in scientific journals such as Journal of Product Innovation Management, Electronic Commerce Research Journal etc. and is author of the E-Journal “The Making-of Innovation”. From 2011-2014 Michael served in the national executive committee of the German Association of Market and Social Research (BVM). In 2012 he was appointed as German senator to the Senat der Wirtschaft, which is part of the Global Economic Network.

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Speaker List (in chronological order)

Designing Digital FuturesOne-day Symposium for Design-Driven Innovation

Digital Futures: Design Project Examples & Workshop

Digital Futures: Design Thinking Workshop

Session Three

Nour Tawfik (User Experience Designer - Uedelhoven Studios, Alumni MA Design Management – Macromedia University)

With a background in product & industrial design, and a year's worth of experience in service design from Fraunhofer Insitute, Nour Tawfik turned her focus onto design management at Macromedia University, while simultaneously working in the fields of digital experiences and design. Creating memorable experiences, elevating & optimizing organizational values and creating collaborative platforms are some of the few things Nour focuses on and highlights in all of her projects.

Christoph Merdes (User Experience Designer - SinnerSchrader, Alumni MA Design Management – Macromedia University)

Christoph completed his Master’s degree in Media and Design with a specialization in strategic design at the Macromedia University in Munich. During his studies, he started a media company and spoke at ISIDC 2012, a service innovation conferen-ce. Since 2012, Christoph is working as a User Experience Designer for Sinner-Schrader Deutschland and recently started teaching Screen & Interfacedesign.

The Designing Digital Futures symposium is a Macromedia University event and has been initiated and organised by Prof. Oliver Szasz, who will also host the event.

Contact information:

Prof. Oliver SzaszEmail: o.szasz@macromedia.deTel: +49 (0)89 544 151 - 0 Macromedia University of Applied SciencesGollierstr. 4, 80339 Munich, Germany

www.macromedia-university.com

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