���

���

creative

spaces

Joint Dutch-Russian Symposium on Strategic Innovationto be held during the Dutch Design Week ,October 26-31, 2010, in Eindhoven, The Netherlands

Draft Proposal

���

���

The slides briefly present a concept of a joint Dutch-Russian symposium on strategic innovation which was suggested to held in Eindhoven, the Netherlands, during the Dutch Design Week (Oct. 2010).

The idea of this symposium was proposed in the context of a new initiative by the Russian government, to develop an Innovation City in Skolkovo, near Moscow, already nicknamed the ‘Russian Silicon Valley’.

We believe that the region of Eindhoven and its active efforts to trigger, support and promote technological and social innovation can be an informative and inspiring example for such an ambitious endeavor. The slides briefly present the key components of these activities and agencies in the region, such as Brainport and High Tech Campus, as well as outline a landscape of the design and art sectors in the city and region.

Dutch Design Week is an annul show of the design industry and at the same time a creativity boosting event itself. The suggested symposium can leverage on both place and time of the DDW, and can become a platform for knowledge sharing, debates and discussions, and development of the new scenarios for the future ‘creative spaces’ of strategic innovation.

It is also suggested to use a more creative format of such symposium, which would combine brainstorm sessions, immersive environments, and a ‘serious game’, all aimed to generate deeper insights and more powerful and transformative experiences for the participants.

BACKGROUND

���

���

“As part of President Dmitry Medvedev's plan to diversify Russia's economy through investment in innovation, the Kremlin has announced this year its plans to establish Russia's version of "Silicon Valley" in the Moscow region town of Skolkovo.

“Aiming to reduce the economy's reliance upon raw materials, the plan aims for the new center to focus on Medvedev's five priorities for modernization: energy, information technology, telecommunications, biotechnology and nuclear technology.

“Russian billionaire Viktor Vekselberg has been named chair of the council that will oversee the center's creation, and Medvedev has pledged to attract well-known scientists to work in the innovation hub.” - Moscow Times, March 21, 2010.

“Zhores Alfyorov, a Nobel laureate physicist and State Duma deputy, was invited head up scientific research program of the new innovation city. Another Nobel laureate Roger Kornberg, an American biochemist, agreed to co-chair the scientific council of Skolkovo, said Kremlin first deputy chief of staff Vladislav Surkov” - Moscow Times, 2010.

Former Intel chief Craig Barrett will co-chair the supervisory board of Russia’s own Silicon Valley, and Esther Dyson, chairman of EDventure and prominent expert on new, ‘digital’, way of entrepreneurship, was among the invited advisors.

SILICON VALLEY, RUSSIAN WAY

���

���

SKOLKOVO INNOVATION CITY

Skolkovo is the prestigious Moscow region town, which currently hosts a premier business school, the Moscow School of Management Skolkovo (a joint project by major Russian and international business leaders).

The acceptance of the concept by both Russian and inter-national audiences was non unproblematic. Some see it as unnecessary budget expenditures in the time when the country needs to solve more urgent and acute tasks. Other are concerned with too dominant a role of the government, which might inhibit the true innovation and entrepreneurship. For example, Yevgeny Kaspersky, a prominent Russian technology entrepreneur, wants the scientific city to succeed but says the state's role should be limited to offering tax breaks and infrastructure.

Indeed, innovative ideas are needed to launch an innovation city.

Skolkovo

���

���

Eindhoven is the fifth largest city of the Netherlands, located in the in the province of North Brabant in the south of the country.

In the end of 19th century brothers Philips founded a small light

bulb factory in the city, that eventually grew into one of the largest

electronics firms in the world. Philips' presence was the largest

single contributing factor to the major growth of the city in the

20th century. It attracted and spun off many hi-tech companies,

making Eindhoven a major technology and industrial hub. In 2005,

a third of the total amount of money spent on research in the

Netherlands was spent in or around Eindhoven.

The relocation of the Philips headquarters to Amsterdam, and

gradual move of the company’s production facilities forced the city

to search for new identity and new economic and social models,

leveraging on intellectual and cultural assets of the region.

EINDHOVEN: LEADING IN TECHNOLOGY

���

���

BrainPort is a nickname of one of the quickly growing

innovation region in Europe, covering the South of Holland,

north of Belgium (Leuven) and Western Germany (Aachen).

Thanks to a high concentration of high-tech companies and

research labs, large amount of skilled professionals, and high

quality of life, free from many current problems of large urban

agglomerations, Brainport becomes of the most attractive area

for working and living.

Currently Brainport has more than 50,000 jobs in the high-tech,

automotive, manufacturing, biotech sectors, and in high-tech

services.

The region has the largest share of private R&D Expenditures

(36%), leading to high volumes of intellectual property

production (e.g, more than half of patent applications filed

each year in the Netherlands originates from Brainport).

The region explores and experiments with new innovative

patterns of cooperation between the business, academic and

educational institutions, and the government, as expressed in

its motto: Brainport: Creating the industries of the future

BRAINPORT

���

���

High Tech Campus Eindhoven is an ecosystem of around 70 high-

tech R&D companies that operate in related fields. Here, research

institutes meet application-driven businesses, knowledge networks

meet business networks, industry meets academia and government.

Open innovation is all about collaboration. With the current state of

technology, a single-firm solution is a thing of the past. Specialist

companies, knowledge institutes and governments are increasingly

joining forces.

“The technology palette is expanding. Electronics, micro-electronics, mechanics, embedded systems, IT, biotechnology: it is better to build an ecosystem in which companies can find one another”, says Rick Harvick (CTO, Philips Electronics)

“Open innovation makes businesses less susceptible to fluctuations in the market. They can focus on their core competencies and substantially reduce the time-to-market in the industrialization from technology to products.”

HIGH TECH CAMPUS

���

���

Strijp-S - what used to be the Philips industrial estate will become a

new urban area, unique in every aspect.

More than 66 acres will be turned into an inspiring environment

with a mix of living, working, and recreation.

With creativity and culture being made visible and tangible in all

facets, Strijp-S becomes the Creative City, with an unequalled

character, ambiance and personality.

Working and living in Strijp-S will be quite an experience

in itself. Beautiful office buildings will be blended with living areas,

both enriched with creative cultural activities, closely knitted with

everyday life.

The environment itself will become enhanced and enchanted with

new interactive lighting solutions, new digital interfaces, and smart

spaces.

STRIJP-S

���

���

Design Academy

Ok, Eindhoven didn’t win the title of the European Capital of

Design 2012 - this time! But the city is proud with its large and

established design industry, well recognized in the Netherlands

and abroad.

Eindhoven hosts one of the largest Design Academies in Europe,

Department of Industrial Design at the Techical University, has its

own Design House, and welcomes 50+ large and small design

agencies, including Philips Design, Van Berlo, JSPR, Twsited and

many others

(ALMOST) THE CAPITAL OF DESIGN

Concept by Philips Design

Design House Department of Industrial Design

Wide range of local design agencies

���

���

Vanabbe Museum of Contemporary Art

Vanabbe Museum of contemporary art, with its rich collection

of Russian and international avant-garde art and a very

experimental curatorial programs, is one of the gems of

cultural life in the city.

But there are more than 30 other art museums and galleries in

the city as well, creating a vibrant and dense cultural

atmosphere.

Moreover, art and culture are not confined inside the walls, the

city has a large festival agenda, spreading through the year,

including Glow, a festival of light, STRP, one the largest festival

of multimedia art, Flux-S, new festival of urban art, and many

more events.

ART & CULTURE IN EINDHOVEN

The same museum during the Glow Eindhoven festival

QuickTime™ and a decompressor

are needed to see this picture.

���

���

Dutch Design Week is an annual event in Eindhoven,

a showcase of the latest developments and achievements of

the design industry in the country, and climax of creative life

in the city.

Last edition of the DDW spread around the city, and during

one week was present in more than 60 different locations and

places, attracting 150,000 visitors into 290 events.

The 2010 edition will be held from 17 till 25 October.

DUTCH DESIGN WEEK

���

���

We would like to organize a joint symposium between the Russian Skolkovo crew and a blend of local Dutch agencies, to

- share the knowledge

- pose questions

- explore new ideas

- search for better solutions

all about designing, creating, sustaining, and elevating the ‘spaces for creativity‘, new formats of innovation and business development, new forms of social innovation and societal transformation.

We would like to use Dutch Design Week as both informing and inspiring occasion, a creative space itself that can stimulate more productive and thought-provoking a discussion.

We would also like to propose a more innovative format of the event itself, which would include a ‘serious game’, to help to the participants to play and ‘act-out’ possible scenarios, increasing their quality and enhancing the total experience.

creative

spaces

CREATIVE SPACES {WORKING TITLE}

Attention: A working logo, for inspirational purposes only!

���

���

Summ( )n is a team of professionals that helps

companies and organizations to work with the

possible futures:�

We co-create and co-explore the possible futures –

because no single person holds all the truth and only

together we can design our desired futures.

We design immersive, multisensory environments

to experience new emerging qualities of the futures

– because it is not enough to only talk about them.

We help people to interact and play with the

futures – because playing helps us to suspend the

disbelieves, unblock creativity, experiment and make

mistakes.

And we use a bit of magic too :)

WHO ARE ‘WE’? SUMM( )N

Walking Backward to the Future: An installation

Future Telling: A book and a business game

Internet of Dragons:A play-shop for the Council of the Internet of Things

���

���

TIMELINE & SCOPE

??

?

Intro: Roundtable& Knowledge sharing

Experiencing the DDW

Scenario development(in form of a game)

‘Aftercare’(reporting and

communicating)Initiation:

Search of partners,key sponsors, participants.

Registration for DDW

October 23-31SeptemberJune-AugustMay

Preparation:Communication,

search/selection of the participants.

Development of the game/program

Logistical arrangements

Finalization ofpreparation