Designing and Printing of Tour Broucher

7/30/2019 Designing and Printing of Tour Broucher

1/15

Designing and printing of tour

broucher

A broucher is a folder of small booklet, which gives

information to an interested persons about a product,

or a firm, institution, agency etc. the purpose of abroucher is to provide necessary information and

raise awareness about the product. It conveys its

message and motivates the consumers favorably.Thus a broucher is very important tool in marketing of

any product.


2/15

Designing of broucher

Brouchers are very common now a days. All major

companies, enterprises, government concerns,

and reputed tour operators/travel agents etc, are

printing some types of information for their

customers and clients.


3/15

Designing of broucher depends on

following factors

Purpose for which broucher is issued

Target market

The nature of the product: if the product is

glamorous and expensive, then good illustratedbroucher is needed

Financial resources

PaperColors

Printing matters

Illustrating profile of the potential customers


4/15

How to make brochure more effective

It should satisfy the need of potential tourist.

Negative statement should be avoided

The language should be so effective that it could

readily raise interest in ones product.Language should be simple and sentences short

Illustrations if used, should be supported by small

captions or descriptions.One should also keep in mind the potentialcustomers in terms of age , educational background,economic status, their beliefs, faith and interests.


5/15

Use of illustration , pictures of different colors and

size shall also help in making brochure more effective.

At time a picture is worth thousand words

very fine sketches can also be used, but if theirquality is not up to mark, then they may have

negative influence too.

Graphic designs, sketches and paintings can be used

for finishing touch or for symbols and logo.


6/15

Subjects matter of brochure

The name of tour operator/travel agent/ firmresponsible for the tour.

The means of transportation to be used

Full details of destination including statisticalinformation e.g. area, altitude, climate, pin code,

distance from main cities, main attraction, covered

attraction.Full itinerary with dates, day, time of travel and route

map.

The duration of each tour


7/15

Full description of the location and type ofaccommodation, types of cuisine, meal plan of hotel

Whether tour is escorted or unescorted. in case of guidethe language he knows.

Exact details of entertainment

Full condition of booking, including detail of cancellationconditions

Detail of any optional or compulsory insurance coverageTelephone nos , STD of hotels, information centers andimportant places e.g. hospital, police station etc.

Souvenir, shopping with list of major and authentic

shopsPrice of each tour

A detachable booking form printed within the brochurefor reservation must be there.


8/15

Printing of tour brochure

Following points should be kept in mind while printing

a brochure.

Number of brochure requiredNumbers of colors

Paper to be used:- size , format, quality of paper

Number and positioning of illustration to be usedSelection of type faces like for heading and text.


9/15

Process of printing

Because of advance technology and computerizationprinting an easy, attractive, creative and competitive art.

At first text etc. are printed on bromide sheet, from

which it is photographed and a negative is made ontransparent sheet.

This is then sent to scanner where all the four colors are

separated and printed on separate sheets.

consequently they are placed upon one another to

produce one complete picture.

Offset printing is common now a - days. This is better

method then several methods used earlier.


10/15

It has two types web printing and sheet printing.

The former is perfect printing where both sides ofpaper can be printed simultaneously.

Some modern machines, such as M-90 Harrisgraphics can take out 22,000 prints per hour withusing colors.

In sheet printing each printed sheet is picked up

separately . it can use four colors only . it has slowspeed.

Once the material is printed, the cutting and edgingis done and then the folding can be done in pagewise.

If brochure is booklet type then binding is next step,

binding can be done in different ways.


11/15

(a) Saddle stitch e.g. destination traveler, advance

sports, several brochures of state tourism

corporations.

(b) Section stitching e.g. museums and art galleries

(by Deptt. Of Ministry, Govt. of India)


12/15

Types of tour brochure

Brochure can be leaflet, folder or booklets depending

on the purpose . There are many types and forms of

folders, ranging from a simple centre fold to more

complicated folds. Larger brochure consists of eight or

more pages in units of 4 sheets . smaller brochure are

usually saddle stitched, but larger may be side

stitched with a glue on cover or bound as a book.


13/15

Shell folders :-they are blank folders with pre- printedphotographs and are provided at low cost by airlines or nationaltourist offices to encourage tour operators to run theirprogramme using their services or destinations. It reduce

printing cost. It is suitable for limited capacity tour programme ,or small agency .

An umbrella brochure: it is produced by travel agents

permitting them to sale individual tours to a multitude ofdestinations. The brochure covers only the basic essential tosatisfy IATA, airlines requirements for inclusive tours approval.

Regular tour brochure:- these are purpose designed brochurefor operators regular package tour services and comprise allholidays tours- long haul , short haul, coach tours, air holidays,lake and mountain, resorts, package tours, sea side cruise.


14/15

Distribution of brochure

Brochures are important for both; the customer and

tour operators/ travel agents. For active tourist it

gives a detailed information about those destinations

where he wants to go. It not only caters for active

demand, but also converts potential demands intoactive demand.

On demand distribution

On time of booking

Along with newspaper and magazines

Hand to hand distribution


15/15

Distribution channel

Magazine houses

Railway offices

Departmental storesDestination point

Hotels

Foreign exchange services counter

Tourist information centers

Designing and Printing of Tour Broucher

Documents

Transcript of Designing and Printing of Tour Broucher