Designing and Implementing an Online Marketing Campaign

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Online Marketing Campaigns


Know your Audience


Multi Channel Marketing Plan

Search Engine Optimisation


Pay Per Click Advertising


Social Media


SEM campaigns consist of two phases:


Initial Maintenance

SEO Campaign Maturity: 12 – 18 months

PPC Campaign Maturity: 3 months

SEO Campaign: Initial Phase


- Keyword research

- Competitor analysis

- Identification of Goals

- Optimise web pages

- Title tags

- Meta descriptions

- Meta keywords

- Link building

- Google analytics

- Usability Analysis

- Online PR

Liaise with client : Brand Positioning

SEO Campaign: Maintenance Phase


- Content Tweaks

- Online PR

- Link building

- Monthly reporting

- Online reputation monitoring

- Account management

PPC Campaign: Initial Phase


Make the Website do all the work

- Keyword research and analysis

- Research competitiveness of industry

- Competitor research

- Creations of ads

- Creation of persuasive landing pages

- Google Analytics


PPC Campaign: Maintenance Phase

- Constant tweaking

- Weekly reporting

- Account management

- Online reputation monitoring

- Quality score

Social Media


Likened to word-of-mouth marketing - but ten times the power


People Talk

Know your demographic audience and goals before engaging through social media

Ensure that brand message is consistent

Social Media Campaigns


Understand the Brand & ConsumerIdentify Obstacles & previous GrievancesIdentify StrengthsCreate the plan

Drive Engagement

Incentivise Includes:

Blogs Online Video / Podcasts Social Networking Websites Social networking Applications Reputation Management


Stand out from the crowd

See the possibilities

Questions?

Want to Work at AlterSage?

[email protected] | www.altersage.com

Skype and Twitter: altersage

Designing and Implementing an Online Marketing Campaign

Technology

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