Designing a product Or technology strategy
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Designing a product Or technology strategy •HSATM •July 17, 2012
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Designing a product Or technology strategy. HSATM July 17, 2012. Agenda: Provocation, Reflection, Dialogue on Some Basic Questions Nature Value Possibility …. Strategy 101. The nature of Strategy…. Strategy 202. Event? Vehicle for decision making Complementary aspects. ?. - PowerPoint PPT Presentation
Transcript of Designing a product Or technology strategy
Designing aproduct Or technology
strategy
•HSATM•July 17, 2012
Agenda:
Provocation, Reflection, Dialogue
on Some Basic Questions
Nature
Value
Possibility
…
Strategy 101Strategy 101
The nature of Strategy…The nature of Strategy…
Strategy 202Strategy 202
Event?
Vehicle for decision making
Complementary aspects
Event?
Vehicle for decision making
Complementary aspects
Why have a product or
technology strategy?
Why have a product or
technology strategy?
??
Strategy 202Strategy 202
Strategy 250Strategy 250
??
Where does a strategy
come from?
Where should
a product or technology
strategy come from?
Where does a strategy
come from?
Where should
a product or technology
strategy come from?
??
Strategy 303Strategy 303
“We will never be able to escape from the
ultimate dilemma that all our knowledge is
about the past, and all our decisions are about
the future.”
Ian Wilson
“We will never be able to escape from the
ultimate dilemma that all our knowledge is
about the past, and all our decisions are about
the future.”
Ian Wilson
Strategy 303Strategy 303
challenges
Uncertainties
Competencies/profile for dealing with Risk
challenges
Uncertainties
Competencies/profile for dealing with Risk
Strategy 410
Terms – How Strategies happen
Strategy 410
Terms – How Strategies happen
planned
operative
Emergent events
Unrealized
realized
planned
operative
Emergent events
Unrealized
realized
Strategy 550Strategy 550
strategiesstrategies
Are formulated
Form or emerge
Are formulated
Form or emerge
??
In today’s world,
can an organization Truly
Formulate a strategy?
In today’s world,
can an organization Truly
Formulate a strategy?
Strategy 550Strategy 550
Strategy 550 • Which strategy when?Strategy 550 • Which strategy when?
positionposition
positionposition leverageleverageleverageleverage opportunityopportunityopportunityopportunity
Strategy = ƒ(environment + resources + linkages of resources)
Bingham, Eisenhardt & Furr
Strategy = ƒ(environment + resources + linkages of resources)
Bingham, Eisenhardt & Furr
Stable Moderately dynamic Dynamic
Common
important
Strategically important
process
Tight
May be inimitableModerate loose
E
R
L
E
R
L
Might you need a different kind of
strategy for different
customer segments?
Might you need a different kind of
strategy for different
customer segments?
Strategy 650Strategy 650
…for different customers?…for different customers?
What are the crucial challenges?What are the crucial challenges?
Have you encountered a mismatch
between a (product/technology) strategy
and a culture?
Have you encountered a mismatch
between a (product/technology) strategy
and a culture?
Strategy 650Strategy 650
What happened?What happened?
What lessons can you share?What lessons can you share?
