Designing a logo
Transcript of Designing a logo
hello
Providing Next Gen Branding & Design Solutions
logo
A logo is a magical symbol that represents your company and provides the
kind of image no other attribute of the business can provide.
A bad logo design won’t represent your business correctly and plays a big
role in destroying the image of your business.
Having a good logo is about more than just making a good first impression.
Your logo should convey something essential about your business’ identity.
The design should reflect your business’ personality, its attitude, its sense of
style, professionalism or fun.
Let’s check out what type of logo you can go with…
why?
wordmark logos are a uniquely styled font type that spells out the company or
brand name. Technology companies usually use this type of logo, as this
expresses the sophistication of a company. Examples of a wordmark include
Sony, Samsung and Microsoft.
wordmark
Simplicity is key when creating a logo, and lettermarks are about as simple as
it gets. They’re similar to wordmarks in that they’re comprised of text, but
highlight the company’s initials rather than their full name. This can be handy
if your organization’s name is difficult to pronounce or especially long.
lettermark
A symbol can express certain ideas much more effectively than text.
In the same way, brandmark logos (which consist only of a symbol or icon) can
give your audience a clear representation of your company’s identity without
the use of words or letters. This makes them very useful for global companies,
since consumers in other countries can associate the logo design with an
identity regardless of what languages they understand.
brandmark
Combination marks (occasionally known as iconic logotypes) are the best of
both worlds, so it makes sense that they’d be so popular; they spell out the
name of a company while simultaneously associating it with a visual icon.
Because combination marks are more complex, they require more time and
thought to design effectively.
combination mark
Unlike combination marks, which position text and symbols side-by-side,
emblems involve placing text inside of a symbol so that the two are practically
inseparable. They tend to resemble the look of an official badge or seal,
making them a common choice for government and political organizations,
but they’re also used by well-known private companies like Starbucks Coffee
and Harley Davidson.
emblem
design your future,
start with a logo
help us to help you &
answer the following questionnaire
as best as you can
1. who are you?
2. what do you do?
3. slogan (if needed)?
4. type of logo?
5. list 3 words that best reflect you?
9. any particular design preferences?
please attach photos if you have.
Get in Touch28, Bhathiya Mwt, Dehiwela,
Colombo, Sri Lanka
+94723085697
www.coverpage.lk
thank you