DESIGNING A 21ST CENTURY VIDEO NETWORK · DESIGNING A 21ST CENTURY VIDEO NETWORK . Confidential...

Eli BlackmanSenior Marketing Manager

May 19, 2015

DESIGNING A 21ST CENTURY VIDEO NETWORK

Confidential

AGENDA

1. Background on Elemental

2. Key challenges and trends

3. File-based and real-time workflows

4. Elemental Delta: driving media monetization and

live-to-VOD workflows

5. IT-centric workflows: leveraging the Cloud

Confidential

CONNECTING VIEWERS IN INNOVATIVE WAYS

Connecting viewers with content at massive scale

3

Elemental is the leading supplier of software-defined

video solutions for multiscreen content delivery

Confidential

ADDRESSING INDUSTRY TRANSFORMATION

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2010

Market leading

brands deliver

to the TV set (maybe a little poor-quality

Internet video as well)

Today

• 100s of devices

• 4K to Samsung TVs at

CES and Olympics

• > 1000 devices

• > 3.5B program

requests in 2014

• 100s of devices

• 2M U.S. subs added in

‘13, most in 17 years

KEY MARKET TRENDS AND CHALLENGES

Confidential

ALIGNING WITH MASSIVE TRENDS

Coax

DSL

Over-the-Air

Hardware

Tethered

IP

Software,

Virtualization,

and Cloud

Mobile

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Confidential

MULTISCREEN VIDEO’S EXPONENTIAL CHALLENGE

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Millions of experiences

De facto standards

Unmitigated innovation

Software infrastructure

TV…Tablet…Phone…Console…1000 Devices

Audio

Time Shift

Tracking

Watermark

Ad Splicing

DRM

Protocols

Bit Rates

Codecs

Resolutions

Future: “elusive” target

Single experience

Defined standards

Manageable innovation

Hardware infrastructure

Past: “easy” target

TV

Confidential

SOFTWARE BUILT FOR THE FUTURE OF VIDEO

8

in the cloud

in between (hybrid)

on premise

a

a

a

The most advanced video processing and delivery software combined with the most

scalable cloud infrastructure for a seamless video delivery experience

VIDEO PROCESSING VIDEO DELIVERY

FILE BASED AND REAL-TIME WORKFLOWS

Confidential

FILE TRANSCODING WORKFLOWS - BASIC

FILE-BASED VIDEO PROCESSING

Control

STORAGE

VIDEO DELIVERY PLATFORM

DISPLAY DEVICES

• Typical customer deployments:

Manageable amounts of content, simple workflows

• What problem is solved:

Ability to create content in desired format as mezzanine or for end users

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Confidential

coverage

coverage

Solution

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Challenge

COMCAST XFINITY TV ON-DEMAND

Benefit

• Accelerates management and processing of

Comcast Xfinity streaming assets to

connected devices

• Delivers VOD to XfinityTV.com and Xfinity

TV app for connected devices

• Reach subscribers through additional

avenues and increase monetization

• Combines Elemental Server with

thePlatform mpx video management

system for multiscreen video delivery

• Rapid conversion of large content library for

multiscreen services

• Cost-effectively scale operations and reduce

complexity of workflow management

• Largest cable company and home Internet

provider in the U.S.

• Comcast owns major content providers,

such as NBC Universal, and has 30 million

video subscribers

• Required ability to process and manage

dynamic video content libraries for Xfinity

on-demand service

Confidential

• Source content ingest triggers thePlatform process request

• Elemental Server performs multiple steps

• Scaling, deinterlacing, image enhancement, and processing

• Creates and delivers MP4 ABR, multiscreen output to storage

• Outputs sent to containerization and DRM prior to distribution

COMCAST XFINITY ON-DEMAND WORKFLOW

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Confidential

coverage

coverage

Solution

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Challenge

TELEFÓNICA ON-DEMAND VIDEO

Benefit

• Telefónica developed the Global Video

Platform (GVP), using Elemental Server and

Elemental Conductor

• Elemental solutions provide file-based

processing and system management for

the Telefónica GVP VOD network

• Accelerates file conversion for Telefónica

video services

• Enables authenticated over-the-top (OTT)

content to connected devices

• Assures device compatibility and consistent

application of appropriate profiles to all

Telefónica content

• Leading integrated telecommunications

operators serving for than 315M customers

worldwide

• Requires file transcoding and system

management for video-on-demand network

• Sought to standardize on encoding supplier

for multiple business units

Confidential

• Process up to 70 hours daily of HD and SD VOD content

• Deliver 12 MP4 ABR outputs for portable devices

• Deliver 11 Microsoft Smooth outputs for set-top boxes

TELEFÓNICA ON-DEMAND VIDEO WORKFLOW

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Confidential

FILE BASED WORKFLOWS - EXTREME

STORAGE

MID

DL

EW

AR

E /

WF

M /

NM

S /

CM

S


• What problem is solved: Redundant on-premise transcoding with Cloud extension capabilities

UNIFIED VIDEO MANAGEMENT


STORAGE



DISPLAY DEVICES

Region 1



STORAGE


Region 2

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Confidential

LIVE WORKFLOW - BASIC


Small amounts of content, simple workflows


Ability to create and deliver content

DISPLAY DEVICES

LIVE PROCESSING

SOURCE

VIDEO DELIVERY

NETWORK

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Confidential

coverage

coverage

Solution

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Challenge

A+E NETWORKS LIVE LINEAR STREAMING

Benefit

• Evolves A+E TV Everywhere strategy

beyond VOD

• The company’s apps have been

downloaded more than 14 million times

• Elemental video processing ensures highest

quality video and viewer experience

• Live linear streaming content available

on multiple platforms

• A+E broadcast operations take linear feeds

of both networks (A&E and History) and

encodes them using Elemental Live

• mDialog dynamic ad insertion, content

delivery via Akamai

• A+E Networks launched live linear

streaming of A&E and History channels to

web and mobile iOS devices in early 2014

• Monetize online content through advertising

• Offer robust content with authenticated feed

to subscribers

Confidential

• Elemental Live produces RTMP, Akamai packaging HLS outputs

• Elemental is responsible for encrypting and presenting the correct

manifest for consumption

• Dynamic ad insertion integration with mDialog and Freewheel

A+E NETWORKS ENCODING WORKFLOW

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1080i 29.97 SDI

SOURCE LIVE VIDEO PROCESSING

Akamai

CDN NEW MEDIA DEVICES

Laptop, Tablet and Mobile PhoneMdialog / Freewheel

AD INSERTION

Confidential

LIVE WORKFLOW - EXTREME

LIVE PROCESSING

SYSTEM MANAGEMENT

SOURCE

MANAGEMENT REDUNDANCY

LIVE LINEAR

OTT

• A single set of equipment generates the required outputs for both the OTT and linear video delivery solutions reducing operations costs while simplifying workflow complexity.

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CONTENT ORIGINATION CDN

NETWORK

ADSSTORAGE

ENCODER OPTIMIZATION

OPTIMIZATION REDUNDANCY

Confidential

CAPTURE AND RECORD

STORAGE

HD-SDI

SOURCELIVE PROCESSING


Manual workflows with timecode content


Multi-format frame accurate encoding including the ProRes format

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Confidential

CAPTURE AND EDIT

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STORAGE

LIVE PROCESSING


Highlight editing for sports and news


Ability to edit a growing file and create highlights before the event ends

EDIT STATION

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IP & HD-SDI

SOURCE

Driving Media Monetization

ELEMENTAL DELTA

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Confidential

NEXT GENERATION CONTENT DELIVERY

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LIVE CONTENT ON-DEMAND CONTENTDominated By Broadcasts Dominated By Subscription

WHAT VIEWERS WANT

UNIFIED

EXPERIENCE

Confidential

NEXT GENERATION CONTENT DELIVERY

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LIVE

CONTENT

WITH

CATCHUP

ON-DEMAND

CLIPS

AND

STARTOVER

FUSED CONTENT

ELEMENTAL: CUSTOM VIEWER EXPERIENCES… SIMPLIFIED

Confidential

LIVE-TO-VOD MODEL DEFINITIONS

• Catch-up / replay TV

Replay a show that was broadcast hours or days ago

• Start over / restart TV

Replay the current TV show from its beginning

• nPVR

Network based recording as defined by the customer

• Timeshifting

Different implementations make this more similar to either

catchup and startover or nPVR

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Confidential

ELEMENTAL DELTA APPLICATION OVERVIEW• Intended for operators and content providers seeking to:

Add new value-added services and capabilities (personalized advertising, catch-up TV, start-over TV, nPVR…)

Reduce their distribution costs by taking ownership of (portions of) the delivery infrastructure with just in time packaging and DRM capabilities

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NAS - STORAGE



LIVE VIDEO PROCESSING

DISPLAY DEVICES

Origin Server

3RD PARTY CDN



DISPLAY DEVICES

Edge Node

3RD PARTY CDN

HEAD-END DATA CENTER CDN

Example workflows used by our customers

APPLICATIONS WITH ELEMENTAL DELTA

Confidential

APPLICATION 1: CATCH-UP TV & JIT PACKAGING

• Integrated solution with multiple input formats, with recording,

originating services and JIT packaging and DRM

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STB & TV

PC

MOBILE

LIVE VIDEO PROCESSING ORIGIN SERVER

Storage Repository

(NAS)

STORAGE

IP & HD-SDI

SOURCE

HLS

HLS

HDS

MSS

Live streams

LIVE

Live-to-

VOD

CATCH-UP

Confidential

Digital Program

Insertion

AD AVAILS

APPLICATION 2: DYNAMIC AD REPLACEMENT

• Elemental Delta can detect the user agent and insert a

personalized ad, depending on the device

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LIVE VIDEO PROCESSING

STB & TV

PC

MOBILE


IP & HD-SDI

SOURCE

Ad Decision Engine

ADS & POIS

H.264 / AAC

with SCTE-35

markers

Ad#1

Ad#1

Ad#2

Ad#3

Confidential

APPLICATION 3: END-TO-END ENCRYPTION

LIVE VIDEO PROCESSING ORIGIN SERVER

PC

MOBILE

Protected HLS

HLS +

Fixed AES-128

Shared Storage

Repository (NAS)

STORAGE

KEY SERVER

Adobe Access

Key Server

Protected HLS

Encrypt content

with AES-128

(Elemental Delta as

a key server for

encoders)

Content stays

encrypted at rest in

storage repository

On-the-fly encryption of

content, with real-time

DRM, when the content

is requested

• Solution for end-to-encrypted delivery, that protects premium

content from the output of the encoders

IP & HD-SDI

SOURCE

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The power of the Cloud

IT CENTRIC AND PAY-AS-YOU-GO MODELS

Confidential

WHY CLOUD?

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Confidential

ECONOMIC BALANCE

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Confidential

CLOUDBURSTING HYBRID WORKFLOW

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FILE-BASED VIDEO PROCESSINGUNIFIED VIDEO MANAGEMENT

DISPLAY DEVICESELASTIC VIDEO PROCESSING CDN



STORAGE

Confidential

coverage

coverage

Solution

35

Challenge

THEPLATFORM – CLOUDBURSTING

Benefit

• Coupling dedicated Elemental appliances

with cloud-based resources in a hybrid

workflow

• Redundant Elemental Conductor

management systems are configured to

automatically direct excess video

processing tasks to highly available cloud

deployments

• Elemental solutions provide thePlatform

with scalability, high availability, and

geographic flexibility

• Allows thePlatform to expand services to

new markets

• Right size its on-premise encoding cluster

for maximum utilization while reducing the

CAPEX

• A leading provider of online video publishing

and management solutions and

independent subsidiary of Comcast

• Seeking to expand video management

offerings to leading media and

entertainment companies

• Seamlessly manage fluctuations in

processing demand

Confidential

coverage

coverage

Solution

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Challenge

BBC VIDEO FACTORY

Benefit

• Processing capacity no longer a blocker

• Much faster delivery of live programs

• Flexibility to scale up or down and pay only

for video processing resources used

• Easily adapt iPlayer service to add new

devices

• Ensure all content is available on all devices

• Retire ODPS and launch Video Factory

• Video Factory integrates Elemental

Cloud for elastic video processing of

content for the BBC iPlayer

• Dynamic scaling of cloud-based resources

manages spikes in processing demand

• The BBC iPlayer serves more than 7 million

users per day on more than 1,000 devices

and platforms

• On Demand Product Service (ODPS) had a

maximum capacity of only 40 hours of HD

video per week

• Significant delay in posting catch-up

programming

Confidential

• Video Factory captures live broadcasts and sends to cloud storage

• Processing jobs get picked up by idle transcoder or create new instance

• Elemental Cloud processes multiple H.264 ABR video streams

• Elemental Cloud ramps dynamically with processing demand

BBC VIDEO FACTORY WORKFLOW

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Live TV

SOURCE STORAGE iPLAYER DISPLAY DEVICESINTERNETELASTIC VIDEO PROCESSING

Confidential

CONTRIBUTION

HIGHLY AVAILABLE CLOUD WORKFLOW

PLAYER

HEVC Live-to-VOD recording & JITPH.264 HLS ABRUDP

SOURCE

CDN

Distribution

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Confidential

coverage

coverage

Solution

39

Challenge

EVS WORLD CUP LIVE STREAMING

Benefit

• The EVS platform provides an end-to-end

second-screen solution for live

streaming feeds, multi-angle content and

VOD assets to sports fans worldwide

• Elemental provided the capability to process

and deliver 4K Ultra HD content required for

three finals matches

• Elemental Cloud provided encoding

elasticity with the ability to reliably deliver

high quality, high resolution live content

across multiple streaming protocols

• During live matches, each incoming feed

was processed by Elemental Cloud to

generate 10 different bitrates for delivery to

regional broadcasters via CDN

• EVS tasked with live streaming the World

Cup in 12 different venues across Brazil

• Capture 3,900+ hours of soccer to deliver

live and catch-up coverage to viewers

• Prepare video for any OTT platform and

deliver video quickly and efficiently

Confidential

EVS WORLD CUP LIVE STREAMING

• Source content from multiple locations routed by EVS C-Cast Central

• Elemental Live in the Elemental Cloud performs multiple steps

• Scaling, deinterlacing, image enhancement, and processing

• Creates and delivers HLS ABR, RTMP, multiple thumbnails

• Outputs sent to broadcasters choice of CDN for distribution

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WRAP UP

Confidential

SOFTWARE BUILT FOR THE FUTURE OF VIDEO

42

in the cloud

in between (hybrid)

on premise

a

a

a

The most advanced video processing and delivery software combined with the most

scalable cloud infrastructure for a seamless video delivery experience

VIDEO PROCESSING VIDEO DELIVERY

Questions?

[email protected]

THANK YOU

OTHER DISRUPTIVE TECHNOLOGIES

Confidential

HEVC - THE CODEC OF THE FUTURE

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Confidential

Higher picture quality or lower bandwidth usage?

HEVC OFFERS BETTER QUALITY

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H.264 HEVC

Brightness and contrast enhanced to show encoding artifacts more clearly

Confidential

HIGH/EXTENDED DYNAMIC RANGE

• High Dynamic Range or Extended Dynamic Range HDR work on-going in multiple standards groups with multiple standards

• BBC/Philips, Dolby and Technicolor are leading technology proposals

Included in Blu-ray 2.0 specification and next gen DVB and ATSC 3.0 standards

• Improved color – essentially rec.2020

• Dynamic contrast – “local contrast” and extended luminance range

• End to end – workflow needs to be built Creative - on set monitors

Color correction

Effects production

Encoding

Delivery protocol/method

Post Prod Display devices

Consumer Display devices

Original Dolby Vision

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Confidential

10-BIT COLOR DEPTH

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Confidential

INNOVATION: ELEMENTAL 4K FIRSTS

IBC ‘13: file-based 4Kp60

HEVC showcased

Osaka Marathon: World’s 1st real-time

4Kp30 HEVC public

demo with K-Opticom

Sochi Games: World’s 1st real-time

4K HEVC over

satellite with NTV+

and on-demand to

Samsung TVs with

Comcast

IP & Satellite: Sky DE Live 4Kp50

HEVC Bundesliga

Vienna Opera

4K HEVC DASH

Portugal Telecom

live UltraHD pre-WC

match

CES ‘14: World’s 1st real-time

4Kp60 HEVC

showcase and

Samsung showcase

with DirecTV and

Comcast

NAB ’14: World’s 1st real-time

4K HEVC DASH

over a CDN with

Akamai and Level 3

World Cup:Live 4K HEVC

broadcasts over

Satellite and IP

Globosat, KBS, BBC

VOD Rollouts: Samsung/M-GO &

DirecTV launch 4K

HEVC VOD services

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DESIGNING A 21ST CENTURY VIDEO NETWORK · DESIGNING A 21ST CENTURY VIDEO NETWORK . Confidential...

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