#DesignIndaba2015
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PROJECT PRESENTATION TO SlideShare 10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
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Transcript of #DesignIndaba2015
PROJECT
PRESENTATION TO
SlideShare
10 Things I Learned at #DesignIndaba 2015 (From a PR Point Of View)
Yoni Bloch is the man
© Joe Public 2015
© Joe Public 2015
1 x music video shot in 1 x night with 256 combinations?!http://www.yonibloch.co.il/pretendtobehappy/!!On a platform (Interlude) that worked for President Shimon Peres?!http://www.timesofisrael.com/technology-lets-you-have-a-personal-conversation-with-shimon-peres-personally/!!That keeps a 6 minute viewer online for an average of 18 minutes (Bob Dylan)?!http://www.goodnet.org/articles/bob-dylans-new-interactive-video-genius!!ROCKSTAR!!!!!#PRStorytelling!#PRSolutions!#PRContent!
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Find a way to tell your story
© Joe Public 2015
© Joe Public 2015
Casey Neistat’s NYC biking fine YouTube video: “I don’t know how to get laws changed or how to lobby government, but I do know how to tell a story.”!https://www.youtube.com/watch?v=bzE-IMaegzQ!!Ng’endo Mukii’s Yellow Fever film!http://yabablay.com/yellow-fever-by-ngendo-mukii/!!The Workers Tate Museum project “A cascade of copy browsing real-time”!http://www.tate.org.uk/whats-on/tate-britain/special-event/after-dark!!!#PRLobbying!#PRAdvocacy!#PREngagement!
“My work” vs Collaboration
© Joe Public 2015
© Joe Public 2015
Is it youth vs age?!Or perhaps ego vs no-ego? !But those that spoke so passionately about “my work” never came across as strongly as those who spoke about collaboration!!!Sindiso Khumalo: “Im a serial collaborator”!!!!#PRCollaboration!#PRSynergy!#PRTeamwork!
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Bring back the value of the hand
© Joe Public 2015
© Joe Public 2015
Formafantasma: “Our studio looks like a bakery or a laboratory”!!Dominic Wilcox: “Thinking through making.” Speed creating 30 things in 30 days!http://dominicwilcox.com/portfolio/speed-creating/!!Hella Jongerius: “Intelligent hands know more than the head”!!!#PRGetOffTheLaptop!#PRMindMap!#PRFeelYourWay!
Just because it hasn’t been done …
© Joe Public 2015
© Joe Public 2015
Yoni Bloch: “The first films were shot from the POV of the audience in a theatre, because that’s what we knew … now it’s an interactive story in the multiverse.”!!Santiago Cirugeda: “Screw the government! If they say no we still do it.”!!!!!#PRSimplify!#PRAskForgivenessNotPermission!#PRJustDoIt!
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Music
© Joe Public 2015
© Joe Public 2015
What is your inspiration? Music came up so often at #DesignIndaba:!!Yoni Bloch’s love for music videos - inspired Interlude!!Shubhanker Ray came armed with Daddy G of Massive Attack, playing him in and out.!!Stanley Hainsworth named his agency Tether after a loved song by Damien Jurado, who then went on to play at the agency opening!!Nastio Mosquito’s powerful vocals filling a post-lunch auditorium of full bellies, eliciting goosebumps !!!#PRGFindYourInspo!#PRMusicSetsTheMood!
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Africa Rising
© Joe Public 2015
© Joe Public 2015
!!Omar Viktor Diop!Pepe Marais!Xolisa Dysehana!Robbie Brozin !Carla Kreuser!Selly Raby Kane!Ackeem Ngwenya!Ng’endo Khumalo!Sindiso Khumalo!William Kentridge!!!!!#PRLocalInspo!#PRAfricaIsWhereItIsAt!
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Old is cool
© Joe Public 2015
© Joe Public 2015
70 year old Dan Wieden: “Chaos engages you. Asks stuff of you that order never would. Chaos is the only thing that helps you grow. Chaos cares more about proof than power.”!!80 year old Rosita Missoni: “A copy is a homage.” “My brain is re-generated by Indaba”!!!!!#PRTheEldersStillLead!
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Raw & real resonates
© Joe Public 2015
© Joe Public 2015
Shubankar Ray
© Joe Public 2015
© Joe Public 2015
He may not have won hearts but he spoke the language of PR!!What does the owner think of their brand?!!What does the world think of the owner’s brand?!!Dial the DNA of the brand up or down according to the audience!!Develop a creativity reactor where a celebrity is a catalyst. Like a science experiment.!
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Best Quotes
© Joe Public 2015
© Joe Public 2015
“I just want to excite myself, really,” Dominic Wilcox!!“If I knew where ideas came from, I’d go there more often.” Leonard Cohen!!“Create a culture so wild, so sticky, that it will hurt your soul to leave.” Dan Wieden!!“China in Africa is a series of questions.” William Kentridge!!“A creative organisation is violent & messy & it has to WANT to make things.” Dan Wieden!!!#PR!#Comms!#EngageJoePublic!
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Joe Public United Building Nicol Main Office Park 2 Burton Road Bryanston !T +27 11 591-7770 E [email protected]
Thanks!
