Designer U

Designer U job hunting tips for new graphic designers

—Mitzie Testani, Interactive Designer

– Marketing yourself– Getting experience– Resources

Steps

G E T T I N G I T

— D. Ogilvy, ‘Ogilvy on Advertising’ (Pan Books, 1983)

via Wikipedia

Five opportunities to see (OTS) are believed required for

a reasonable [advertising] impact....To achieve [this] may

require 20 or 30 peak-time transmissions of a commercial,

or a significant number of insertions of press advertise-

ments in the national media.

— Mitzie Testani

interactive designer & sometimes job hunter

Almost 30 years later, how many more times

should your information be visible in a market with

distracted attention spans that are now spread thin

over a multitude of channels? You must create your

own opportunities.

Competition{s}Getting in front of the right audience.

CompetitionsLow range

CMYK Magazine $45/15 ImaGEs | Creative Quarterly $10 EaCH

Adobe Design Achievement FREE | AIGA somE FREE wITH mEmbERsHIp

CompetitionsHigh range

Communication Arts $35 sINGlE ENTRY / $70 sERIEs

Art Director’s Club $35 pER ENTRY | HOW Design $30-50 pER ENTRY

Print Magazine $50-75 pER ENTRY | Graphis $60 sTudENT ENTRY

Portfolio{s}Channels for exposure.

Fees/membership benefit

AIGA | Creative Hotlist | Graphis | Design Taxi | Art Director’s

Portfolios

Blog/microblog

Linkedin.com | Facebook.com | Twitter.com | Google+ Posterous.com | Wordpress.com

Portfolios

Highly recommended, with a note of caution

You.com

Portfolios

A quick glance at the markup will also tell me how organized [the] designer is.

—Jeffrey Veen

Five steps to a better design portfolio

November, 2006

OptionsDesigner for

front-end developers

Designer + front-end developer

or

Should understand

• How integrate cross print/multi-channel with interactive• Wireframing and site maps• Design patterns• Technical capabilities of code or interaction• How to work with information architects• How to fight for usability over form/features• How to create hierarchical navigation systems

Designer for front-end

developers

Should understand designers’ requirements, plus

• Accessibility• HTML/CSS/Javascript• Responsive interaction design• How to work with back end developers• Be willing to grow coding knowledge• How to translate to clients

Designer + front-end developer

Portfolio building• Self-authored dEsIGN pRaCTICE

• Volunteer ClIENT pRaCTICE, basElINING

• Freelance ENTREpRENEuRIal pRaCTICE

Start list• Logo• Stationery• Timesheet• Contract• Estimate form• Invoice

ResourcesInteractive

InterACT with Web Standards: A holistic approach to web design aaRRoN walTER, VIRGINIa dEbolT, dEREk FEaTHERsToNE & dENIsE R. JaCobs

CSS in Easy Steps mIkE mCGRaTH

Transcending CSS: The Fine Art of Web Design aNdY ClaRkE

Designing with Web Standards (3rd Edition) JEFFREY ZEldmaN

Responsive Web Design ETHaN maRCoTTE

Head First HTML with CSS & XHTML ERIC T FREEmaN, ElIsabETH FREEmaN & ElIsabETH RobsoN

ResourcesFreelance

Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines GRapHIC aRTIsTs GuIld

The Designer’s Guide to Marketing and Pricing IlIsE bENuN & pElEG Top

Graphic Designer’s Guide to Pricing, Estimating & Budgeting Revised Edition THEo sTEpHaN wIllIams

Business and Legal Forms for Graphic Designers (3rd Edition) EVa domaN bRuCk & Tad CRawFoRd

Thanks.

Sources• http://en.wikipedia.org/wiki/Advertising_media_selection

• http://www.designstudentresource.com

• http://veen.com/jeff/archives/000935.html

• http://www.uie.com/brainsparks/2011/06/14/uietips-ux-practicing/

Designer U

Design

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