Designer event planing
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Transcript of Designer event planing
Designer Event PlanningLee Yi Wing111124828
Background• One of the first Fashion House in Paris
• The world’s oldest running couture fashion house • Alber Elbaz is the house’s art director
The Latest 2013/14 FW Collection – Happiness with Nature
Target Customers
• In high incoming level• Every age range people
• Willing to buy high quality costume
Alber Elbaz’s Past
Interviews
• The New York Times Magazine
• Interview Magazine
• Vogue Magazine• New York
Magazine
AnalysisThe Media interviewed with Alber Elbaz
• Well-Know• International
• Mostly interview his career and with the latest season of LANVIN
Details of Interview• Date : Weekday (2nd April)
• Time : 1500 – 2000• Venue : Kowloon Park, Ferry and Tram
• Venue Set-up :
1)Booked the tram hire service and the catering service.
• Media : City Magazine (Individual) ELLE HK Magazine (Individual)
Reasons of choosing Kln Park
• A comfy Environment for relaxing
• For matching his 2013 FW collection for LANVIN (Bir
ds, Butterfly) Colour Garden for interview• To give him another inspir
ation (roses)
Reason of Choosing Ferry• One of a Hong Kong scenic spot
• Visit the harbor to know what Pearl of the Orient is
Reason of Travelling at the Tram
• To know more about Hong Kong• Relax
• Give him more inspiration of HK
Rundown
• First 2hr in Kln Park - 1hr Interview with EL
LE HK Magazine- 1hr tour in Kln Park
• 0.5 hr for changing outfit and venue
• 0.5 hr for ferry• 0.5 hr for venue
• 2 hr for tram tour – a little party and interview
with City magzaine (Whitty Street Tram Depot > Causeway Bay > Happy Valley > Whitty
Street )
Tour in Kln Park• Bird Lake
• Chinese Garden • Aviary
Spots are related to his 2013 FW collection – nature and there are all full of sense of
culture.
• The famous magazine for designers• The oldest trendy lifestyle monthly
magazine in HK
Reason• It proves what Hongk
ongers have been through so they can write what suit for hongk
ongers• Big range of target c
ustomers including students
• Lots of artistic photography
Interview Covered Area
• What Lanvin means for him• Words for Hongkongers
• Point of view for Hong Kong
• A international Magazine• One of a fabulous fashion magazine in the
world
Reason • Popular
• Graceful passage
Interview Covered Area
• The reason of nature for fashion
• The future of him and Lanvin
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