Designer Diva!
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Transcript of Designer Diva!
Confidential and Proprietary Information 1
Designer Diva!
Company Introduction Presentation – April 28th, 2009
Trendy, Classy and oh so Beautiful
Confidential and Proprietary Information 2
Business Overview
• Who is Designer Diva! • Organization Structure• Mission & Vision Statement• What sets us apart from our competitor• What’s the Plan - Now & Later • What You Can Expect to See – The Runway• Financial Investment Opportunity• Next Steps• Special Thanks• Contact Info
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Who is Designer Diva!
• Business Advocate & Entrepreneur• Fashion Consultants• Fashion Designers and Trendsetters• Visionaries & Innovators• Community Leaders
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Organization - StaffRobin Evaige
CEO
Administrative Assistant
Patternmaker (1)
Cutter (1)
Seamstress (1)
Graphic Artist /
Sketcher (1)
Seamstress (2)
Sales Rep (1)
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Mission and Vision Statements
Mission Statement“Our mission at Designer Diva! is to provide sensual and
trendy, urban, stylish, versatile and comfortable-to-wear apparel that transcend our consumer across all aspects of
their evolving lifestyle. We offer sophisticated, chic, tempting and refined style for the women and men who always want to look and feel appropriate in classic but
trendy and updated fashion.”
Vision StatementWe honor our corporate and community commitments and values and exemplify our belief in doing business
in a socially responsible way. We create emotional connections with customers around the world
through inspiring product design and unique product experiences and compelling marketing. Our strong,
leadership team is focused on executing Designer Diva! ‘s vision and driving profitable returns for our shareholder.
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What Sets Us Apart from Our Competitors
• We provide designer-level apparel at sensible, reasonable and affordable prices maintaining quality in craftsmanship, elegance and trendy flare and style.
• Our consumer won’t have to compromise their sense of designer taste, style and quality to dress classy trendy and versatile.
• We create wardrobes that you won’t have to constantly re-vamp or start anew.
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What’s the Plan –
• Develop core clothing line– Phase I: Design and Merchandising– Phase II: Planning and Sourcing– Phase III: Production and Marketing– Phase IV: Distribution– Phase V: Sales and Analysis
• Establish relationships with apparel marts and retailers in key markets
• Build brand awareness and develop marketing strategy for mass production
• Establish branding for core line, begin focus on additional categories: men’s apparel, intimate apparel (men and women), athletic wear, swimwear, denim wear and leather goods and accessories.
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The World of Fashion – Apparel Industry Martsand Retail Outlets
• Fashion Markets – Domestic– Dallas Apparel Mart (DMC) 200K– Atlanta (AmericasMart) 125K– New York (Fashion Week)– Chicago (Apparel Center)– California (California Merchandise Mart)– Florida (Miami Merchandise Mart)– Charlotte (Merchandise Mart) 1M– Denver (Merchandise Mart)– San Francisco (Fashion Market)– Las Vegas Fabric Show
• Fashion Markets – International– Budapest China Mart (Hungary)– Fashion Mart (Russia)– Kobe Fashion Mart (Rokko Island)– Shanghai Mart (China)– Trade Mart (Singapore)
• Retailers – Macy’s, Dillard’s, Boutique Retailers, JCPenney’s, Saks Fifth Ave,
Nordstrom– Direct Sales – In-Home Sales
• Media Word– Home Shopping Network– Reality TV Shows– Online Shopping Sites
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Financial Investment Opportunity• Review Projected Sales Data (see attached)• Discuss type of investment opportunities
– Angel Investors– Private Equity Investors– Promissory Notes Investors
Confidential and Proprietary Information 30
Next Steps
• Prepare and submit Business Plan for Designer Diva! in the next two weeks with commitment letters to investors
• Do site visits of building location with realtor
• Schedule next meeting
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Special Thanks!
Rodney Woods - HostDiversityInPromotionsAddison, TX
Gregory CampbellRainmaker, Inc.Colleyville, TX
Martin BurrellThe Burrell GroupDallas, TX
Gerald AlexanderZycom SurveillanceDallas, TX
Mr. Archie SaulsThe Storehouse 101Cedar Hill, TX
Ms. Renee TurnerRL Turner Designs, Inc.Cleburne, TX
Confidential and Proprietary Information 32
Contact Info
Robin L EvaigeREVAIGE Management, Inc.3001 Communications Pkwy, #1127Plano, TX 75093469 939 8017 (mobile)214 440 2816 (home office)