Designed in Sweden by people who love India

Our organisation INDISKA is a swedishowned familybusiness. The company is owned and run by the Thambert family. Anders Thambert, Chairman of the board, and Christina Baines, vice Chairman of the board. The founder Åke Thambert’s grandchild Sofie Gunolf is CEO since June 2006.

INDISKA employs around 700 people. The head office is situated in Värtahamnen in Stockholm, and the central warehouse is in Västberga in southern Stockholm.

INDISKA has four production offices in India. The company’s turnover 2010 is 1 000 millions SEK.

The number of INDISKA shops are 66 in Sweden, 14 in Norway and 8 in Finland.

INDISKA sell a unique mix of fashion and interior with inspiration from India, that appeals to many.

Our history In 1901, a female entrepreneur named Mathilda Hamilton decided to open a shop in Stockholm, Sweden. She called the shop Indiska Utställningen (Indiska Exhibi-tion). Mathilda had earlier worked as a missionary in India. Mathilda realized that her biggest interest was commercial entrepreneurship rather than religion, and she wanted to show part of the “new world” that she found in India.

Fifty years later, 1951, Åke Thambert buys the shop. With a great love for the orient he continues to develop the basic idea, “to spice up the Scandinavian’s everyday life with a touch of the orient” under the brand name Indiska Magasinet. Åke strongly believs in the business concept and together with his children he devolops the company. During the 60´s-90´s the company grows from one small shop to a nationwide chain store. In the mid 90´s the first shop outside Sweden opens in Denmark, followed by Finland and Norway.

Today, Åke´s family is still running INDISKA. With a business idea that still is unique on the market and that we never will renounce.

A unique chain of shops INDISKA has a unique business idea and we distinguish ourselves from our competitors.

• We are a fashion company that offers a unique and modern range-mix of fashion and interior.

• Our products are all our own design and reflects our passion for India and it’s genuine handicraft. Blended with swedish simplicity and eye for details.

• We are committed – to our customers, our surrounding world and to how we work with ethics, environmental and quality issues.

• Our customers always get value for money.

This means: better service, product and quality than the price indicates.

Our shopwindows are our most important marketing channel.

We are located in central places-in the inner city or inshopping malls.

Our shop area varies between 200-350 m2.

We are known for• Our style – Bohemian Modern, a modern bohemian style that always is up to date.• Our range – a mix of fashion and interior with inspiration from India.• Our shops – exciting, easy to find and easy to explore.• Our service – we are kind and considerate in our contact with our customers.• Our price level – everyone can afford to shop at INDISKA.• Our values: warmth, humour and uncomplicated.

All this together form the cornerstones of our core values.

Our productsAll INDISKA products are designed by our own designersand bought by a purchasing team. The collections are created in Stockholm, with two design teams, fashion and interior, working closely together. Our design is united by the love and inspiration of India mixed with Swedish design traditions and global trends. That mix gives us the unique result and constitutes the basis for Bohemian Modern by INDISKA.

INDISKA’s logistics is built around two important logistics centres, Västberga LC and Mumbai LC. The products are mainly carried by sea.

INDISKA Jewels of India is our way of showing that we know and love India. Every season we highlight different designers and we have collaborated with two of Indias most talked about designers at the moment are Manish Arora and Preeti S Kapoor. INDISKA are proud to feature parts of their existing collections in our shops.

Jade Jagger for INDISKA launched May 2010. We are very proud to work with Jade Jagger. Jade is an international style icon that strongly symbolizes our style Bohemian Modern. Sharing our love for India and it´s genuine crafts, our visions are genuined related.

Trade philosophyINDISKA welcome today´s commitment to the environ-ment and to the situations of people living in third world countries. We also welcome a well-balanced debate on fair trade as one of several means of bringing improvements. From the very start, we have developed an inner culture that has become a guideline. Words that are part of this culture include humanism, presence and commit-ment - in other words responsible trading. INDISKA don’t have it´s own factories, but work directly with producers. Our philosophy is built on long-term business relations. We have worked with many of our suppliers for almost 30 years. We believe that free trade under responsibility forms the main long-term contribution to economic growth and reduced social injustices in the world. This view is based on INDISKA’s 100-year experience in trading with developing countries, mainly in India. Trading with under privileged regions could mean problems and mistakes. Our philosophy is based on continuous presence and active commitments. Our work with the code of conduct is one example. All our suppliers have sign the code, you can read more at www.indiska.com.

CustomerOur customer is our special guest, and it is of most importance that we can live up to her expectations.• We want her to feel happy and inspirered• We want her to think that INDISKA is a unique shop with a unique range of high quality products • We want to give her Value for money - that little extra; that comes from the meeting with staff, the shop interior - but most important from the products.

INDISKA INDIAOur Indian business operation is guided and supported from the Stockholm headoffice. Our experienced teams are responsible to give our suppliers the information and support needed, to produce and deliver goods that live up to our customers expectations. Local representation offices with own staff are situated in Bombay (head office), Delhi, Jaipur, Tirupur and Cannanore. INDISKA follows all laws and directives regarding chemicals and security. Our Eco-guarantee is a list of chemicals that always is up-to-date as new research shows new findings.

Social projects

– Friends of Peace Trust INDISKA has for many years given economic, per sonnel and creative support to several social projects in India, most of these run according to the motto ”help-to-self-help”. Today we concentrate our sup port to Peace Trust in southern India – a Children’s rights-, women- and environmental organisation.

Peace Trust is working for the rights of children, women and the environment. INDISKA paid for the vocational school as well as for a student home for girls. We encour-age our suppliers to support the school, which many of them also do.

INDISKA’s support to the women’s groups consists of continuously placing orders with Peace Trust, which creates job opportunities for the women. The work brings hope and pride and a chance to provide for oneself and one’s family. At INDISKA you can always find products that come from Peace Trust.

For more information, please contact:

Indiska Magasinet ABBox 27 317102 54 Stockholm, SwedenPhone: +46 8 670 45 00Fax: +46 8 660 37 78E-mail: info@indiska.se

www.indiska.com