Design_Composition

8/8/2019 Design_Composition

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Design

Composition&Monday, October 18, 2010


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The act or process of composing an arrangement into specicproportion or relation and especially into artistic form.

Composition: A denition

Monday, October 18, 2010


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Design: A definition1. to create, fashion, execute, or construct according to plan

a. to conceive and plan out in the mindb. to have as a purposec. to devise for a specific function or end



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Designing is the act of arranging

elements to tell a story visually.



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Advertising devoid of design will

might as well be blank.



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How pictures and type ow

together in harmony.



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It will go unnoticed.



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Advertising must be art.



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1893 - Henri de Toulouse- Lautrec- Aristide Bruant 1893

Toulouse-Lautrec

Post-impressionist painter Toulouse-Lautrecmade money on the side creating postersfor the cabarets of Paris.



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Design called men & women in toaction for the greatest war in history.



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James Montgomery Flagg, "I want you for the U.S. army", 1917.



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Designers you should know.



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AlvinLustig



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Paul Rand



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The human eye reads from left toright. This dictates how your

design and words ow.



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Saul Bass



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Design isthinking

made visual.



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b. April 23, 1957

A British graphic designer, typographer andart director.

Neville Brody



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FF Harlem Typeface



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Type and visualsmust live in harmony.

Each dependent oneach other.



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Where do i begin?



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Design using an imaginary grid to gure out where

you want to place the elements of your design or ad.



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Homework due next week:

Redesign the hell out of the cover for the HOLY BIBLE .

Sketch three designs in thumbnail format with a sharpie and chooseyour favorite. Design it on the computer. Bring it in next week printedon 8.5 x 11 paper. Bring the thumbnails, too!

Amen.Monday, October 18, 2010


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How do you best representthe story thats inside?



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Kafkas AmerikaSame story. Many faces.

Design_Composition

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