DesignBUILD 2017 Pre-Show Digital Opportunities

Going digital with DesignBUILD

DesignBUILD’s digital platforms offer a year round engagement with a dedicated architecture, construction and design audience with over 240,400 views each year. But it’s the 3 months pre-event that really sees web traffic peak, as visitors plan their DesignBUILD experience.

Take advantage of this peak period and use our pre-event, digital marketing opportunities to make your brand cut through the noise and stand out from the competition.

A quick overview of the type of traffic to the website*:

Device usage:Desktop - 72%Mobile - 24%Tablet - 4%

The DesignBUILD web audience

*Statistics based on 2016 campaign web analytics

Key Demographics:Male - 57%Female - 43%

18-24 yrs - 8%25-34 yrs - 30%35-44 yrs - 26%45-54 yrs - 20%55-64 yrs - 11%65 yrs+ - 4%

O

of web traffic comes from event home

state

61%

Building a wider reach

DesignBUILD’s web traffic is also increased through our social platforms, with constantly updated news, editorial pieces and event updates throughout the year.

Facebook: /designBUILDexpo

Instagram: @designBUILDexpo

Twitter:@DesignBUILDexpo

Pinterest: /DesignBUILDexpo

Digital Opportunities

Here are a few ways you can be involved...

1. Premium Leaderboard Package

For premium exposure this packages offers branding on the top visited pages of DesignBUILD: the homepage, exhibitor directory and product directory. These pages receive 76,252* page views and 58,192 unique sessions over the peak period and your banner will appear prominently on the homepage as well as appearing every 5 entries on the directory pages.

Cost: $3,000 + GST (3 months - maximum of 3)

2. Standard LeaderboardPackage

The packages offers leaderboard branding on all pages excluding the premium pages. With 71,076 combined page views over the 3 month pre-event period, these packages actually receive more unique sessions across the 3 months with 58,428 unique sessions, making this another prominent branding opportunity.

Cost: $2,500 + GST (3 months - maximum of 3)*All statistics based on 3 month pre-event period in 2016 campaign

3. Featured ExhibitorsA key page for visitor planning, the exhibitor directory receives 33,955 page views and 25,573 unique sessions in the 3 months pre-event*. Offered to exhibitors only, featured exhibitors are pinned in prime position at the top of this high performing page, increasing your exposure to visitors.

Cost: $1,500 + GST (Maximum of 3 exhibitors, sorted A-Z)Combined Directory packages available

4. Featured ProductsLike the exhibitor directory, the product directory is another key visitor planning tool. Over the 3 months this page receives 5,577 views and 4,514 unique sessions. This exhibitor-only opportunity pins your chosen product, at the top of the directory and the visitor’s focus.

Cost: $1,000 + GST (Maximum of 3 exhibitors, sorted A-Z)Combined Directory packages available

5. Directory MRECs Place your brand squarely in visitor minds with MREC banners on the directory pages. With 39,532 page views in the peak, pre-event period and 29,727 sessions these are the second most visited pages on the DesignBUILD website. Your MREC will sit alongside both the exhibitor and product directory, rotating position between the pages.

Cost: $1,500 + GST (maximum of 2)

6. BlueprintDesignBUILD’s monthly newsletter is a conduit for industry news, trends insight and latest innovation discussion. With 12 issues throughout the year, Blueprint is sent to 44,000+ subscribers each month and maintains a year-round connection to the industry. Align your brand with the monthly themes to increase your brand position and market reach.

Cost: $2,500 + GST (1 issue - multiple packages available)

A

Blueprint Editorial Calendar

Issue Theme Content Deadline

November. Issue 30 The Landscape Issue 16 Nov 2016

December. Issue 31 The Retail Issue 7 Dec 2016

January. Issue 32 The Summer Issue 16 Jan 2017

February. Issue 33 The Trends Issue 13 Feb 2017

March. Issue 34 The Residential Issue 16 Mar 2017

April. Issue 35 DesignBUILD Preview 15 Apr 2017

May. Issue 36 DesignBUILD Review 13 May 2017

June. Issue 37 The Rural Issue 17 Jun 2017

July. Issue 38 The Interiors Issue 14 Jul 2017

August. Issue 39 The Structural Issue 12 Aug 2017

September. Issue 40 The Technology Issue 16 Sept 2017

October. Issue 41 The Landscape Issue 7 Oct 2017

Want to align your sponsorship with a theme.

Here are some key dates for you.

Contact

Hayden JohnsSponsorship ExecutiveE: hjohns@divcom.net.au T: +61 3 9261 4634 www.designbuildexpo.com.au

Material specsLeaderboardW: 728 pixels x H:90 pixelsLeaderboard (mobile version)W: 320 pixels x H:50 pixelsMRECW: 300 pixels x H: 250 pixels