Design without Ego — TEDxBologna Talk
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Transcript of Design without Ego — TEDxBologna Talk
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DESIGN WITHOUT EGO
Davide ‘Folletto’ Casali at Bologna
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Manifesto Ibridi F E L L O W
UX REDIRECTOR ADVISOR
NIGHT.EU
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E. Sottsass, P. King VALENTINE TYPEWRITER
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C. & R. Eames LOUNGE CHAIR AND OTTOMAN
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Théophile Steinlen POSTER LE CHAT NOIR
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J. Ive ORIGINAL IPOD
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Why doesn’t good design happen every time?
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Design is inherently transdisciplinary.
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THE EGO
PART I
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“”
Laura Kalbag, ind.ie
We devote so much of our time and care to our work that it becomes entangled
with our self-esteem.
http://alistapart.com/column/me-and-my-big-fat-ego
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ego /‘ēgō/ noun a person's sense of self-esteem or self-importance.
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Ego is the natural enemy of good design.
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IMPACT ON
PERSONno growth
anger emotional disconnection
denial
defensive
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DESIGNlack of diverse perspective
discounting user feedback
low quality
low creativity
IMPACT ONno experimentation
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TEAMIMPACT ON
no empowerment
low morale
no responsibility
difficult collaboration
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FACE THE EGOS
PART II
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“”
Bruno Munari
I humbly suggest that a designer shouldn’t have a personal style.
Because he gives a style to a product.
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AT A PERSONAL LEVEL…
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ego /‘ēgō/ noun the voice inside you that says “I”.
Thanks to Chris Blower.
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Thoughts Focus
From the “Thought Pump” research by Marieke Van Vugt
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Have a walk in the park
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AT A DESIGN LEVEL…
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Share as early as possible
“We reviewed the material every day” “And when you get over the embarrassment, you’re more creative.” – Ed Catmull, Pixar
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Criticize the design not the person
Ref: “Getting to Yes” and “Harvard Negotiation Project”
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AT A TEAM LEVEL…
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EGO as
Confidence
EGO as
Arrogance
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Listen to people
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Give people full credit
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WHY EGO KEEPS BEING REWARDED?
PART III
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SURVIVORSHIP BIAS
We overlook all the people that did the same and failed.
We look only at the things that survived, ignoring the ones that didn’t.
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SMARTASS BIAS
Negative feedback is perceived as smarter.
Teresa Amabile (1981) Brilliant but Cruel
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LONE GENIUS BIAS
Individuals are awarded greatness, not teams.
Ref: “Power of Two”
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Steve Jobs
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by vonguard by Matthew Yohe
Steve Jobs
Tim Cook
Jonathan Ive
Philip W. Schiller
Steve Wozniak
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Adriano Olivetti
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Adriano Olivetti
Gae Aulenti
Ettore Sottsass
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THE GREATNESS
IS IN THE TEAM
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Good design is humble.