Design With Purpose
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Transcript of Design With Purpose
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Design with Purpose
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Hi there!
!
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Purpose Starts with Why
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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Limbic BrainNeocortex
The Golden Circle
WHY
HOW
WHAT
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WHY
HOW
WHAT
Neocortex
Language Numbers Facts & Figures
The Golden Circle
Limbic Brain
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WHY
HOW
WHAT
Limbic Brain
Feelings Behavior Decisions
Neocortex
Language Numbers Facts & Figures
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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WHY
HOW
WHAT
The Golden Circle
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People don’t buy what you do they buy why you do it
Simon Sinek
People don’t buy what you do they buy why you it
“”
Simon Sinek
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Purpose is a Story
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Character
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Conflict
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Resolution
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Story is a tool for articulating a why. It is a format that we have evolved to understand. Stories are a vessel for our empathy. They allow us to share emotion.
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Technology is a glittering lure but there is the rare occasion when the public can be engaged on a level beyond flash. If they have a sentimental bond with the product.
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Purpose Creates Meaning
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2005 Photography
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2005 Graphic Design
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2008 Brand Design
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2010 Web Design
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2012 Product Design
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2016 Company Retreat
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To nurture a community that architects and engineers technologically innovative products that positively impact the world
“
”Yeti’s Purpose
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Start with Why End with What
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Start with Why Tell your Story Create Meaning
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Design with Purpose