DesignDesignWith Desktop With Desktop

PublishingPublishing

Not long ago……Not long ago……

Businesses were producing all of Businesses were producing all of their day to day printed material their day to day printed material using typewritersusing typewriters

Additional copies were produced on Additional copies were produced on carbon paper and later on a carbon paper and later on a photocopy machine.photocopy machine.

Only the most important business Only the most important business documents were typeset.documents were typeset.

Introduction of Introduction of Computers and Computers and

Computer SoftwareComputer Software Definite impact on the way Definite impact on the way

businesses view their type setting businesses view their type setting and printing requirements.and printing requirements.

Offices now contain workstations Offices now contain workstations that include a personal computer. that include a personal computer.

Person who operates a computer can Person who operates a computer can now act as the now act as the authorauthor, , designerdesigner and and producer producer of a wide variety of of a wide variety of documents. documents.

““Make or Break”Make or Break”

The proper use of design can make The proper use of design can make or break the impact and usefulness or break the impact and usefulness of every document you produce.of every document you produce.

You want to send a message to the You want to send a message to the reader and it is important the reader and it is important the message is easy to comprehend. message is easy to comprehend.

Important that the design used, Important that the design used, visually enhancesvisually enhances the impact of the the impact of the written message. written message.

Questions to be Questions to be Answered Before Answered Before

You Begin To You Begin To Produce Your Produce Your Documents.Documents.

Who Are the Readers???Who Are the Readers???

Identify your prospective audience. Identify your prospective audience. Example – If they are elderly, you Example – If they are elderly, you

may want to set the type slightly may want to set the type slightly larger so that it is easy to read.larger so that it is easy to read.

If you are designing for children, you If you are designing for children, you may want to include more graphics.may want to include more graphics.

What is the Purpose of What is the Purpose of the Document? the Document?

When you begin a document, you When you begin a document, you must consider the purpose. must consider the purpose.

Example: Is the purpose to inform, Example: Is the purpose to inform, persuade or entertain? persuade or entertain?

Is the document supposed to Is the document supposed to encourage the reader to take some encourage the reader to take some type of action? type of action?

What is the message you What is the message you are trying to Convey? are trying to Convey?

The main message you want the The main message you want the reader to receive. reader to receive.

Example: If you want to create a flyer Example: If you want to create a flyer to sell a car, your main message may to sell a car, your main message may be that the car is easy on gas. Your be that the car is easy on gas. Your secondary message may be the color secondary message may be the color of the car and other features it may of the car and other features it may have as well as your name and number have as well as your name and number and other contact information. and other contact information.

How will the document How will the document be reproduced? be reproduced?

There are many different methods of There are many different methods of reproducing the work designed on reproducing the work designed on your desktop publishing system. your desktop publishing system.

The number of copies affects the The number of copies affects the method you will use.method you will use.

Example: Birthday invitations may Example: Birthday invitations may require 20 copies while a newsletter require 20 copies while a newsletter may require 20,000 copies. may require 20,000 copies.

Reproducing a document Reproducing a document …….…….

Producing an original from a dot matrix, Producing an original from a dot matrix, laser or inkjet printer is not a problem.laser or inkjet printer is not a problem.

These printers can not economically be These printers can not economically be used to print 20,000 copies of your used to print 20,000 copies of your newsletter.newsletter.

For quick and economically For quick and economically reproduction, you will take your artwork reproduction, you will take your artwork to a print shop and they will reproduce it to a print shop and they will reproduce it on a high speed photocopier or on a high speed photocopier or lithographic press. lithographic press.

What will be the length What will be the length of the document? of the document?

The number of pages to be included The number of pages to be included in the design will be a result of the in the design will be a result of the type of publication. type of publication.

Example: An invitation is usually one Example: An invitation is usually one page.page.

A menu or a newsletter may be A menu or a newsletter may be several pages long. several pages long.

What will the type and What will the type and size of the paper be?size of the paper be?

Paper costs are a major part of any printing Paper costs are a major part of any printing bill.bill.

The quality, weight and handling properties The quality, weight and handling properties of the paper you choose affect the price. of the paper you choose affect the price.

Paper must be chosen for its appearance Paper must be chosen for its appearance and durability. and durability.

The ultimate use of the document dictates The ultimate use of the document dictates the paper requirement. the paper requirement.

Example: Newsprint is good for newspapers Example: Newsprint is good for newspapers but not suitable for an invitation.but not suitable for an invitation.

SizeSize

The size is important for two reasons:The size is important for two reasons:1.1. Document size must be appropriate for Document size must be appropriate for

the message. Example: A business card the message. Example: A business card that is 8.5x11 may produce a good that is 8.5x11 may produce a good response but would be difficult to carry response but would be difficult to carry and/or store large quantities of.and/or store large quantities of.

2.2. You may have trouble producing You may have trouble producing documents larger that 8.5X11 in size if documents larger that 8.5X11 in size if your computer printer or software does your computer printer or software does not handle them. not handle them.

How much money do you How much money do you have to spend? have to spend?

The amount of money that you have The amount of money that you have to produce a document influences:to produce a document influences:

1.1. how the document is printedhow the document is printed

2.2. the type of paperthe type of paper

3.3. the number of ink colors (including the number of ink colors (including photographs)photographs)

4.4. The binding or packaging of the The binding or packaging of the documentdocument

5.5. How many copies will be produced. How many copies will be produced.

SummarySummary

You should now recognize the need You should now recognize the need for information gathering on items for information gathering on items such as:such as:

1.1. Your audienceYour audience

2.2. The purpose of the documentThe purpose of the document

3.3. Main message you would like to get Main message you would like to get acrossacross

4.4. Budget limitationsBudget limitations

5.5. Production deadlinesProduction deadlines